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Organic Search

Organic Search

In the world of search engine optimization there are two types of results on a search page; natural search results and advertisements. Most of the time users have ad blinders on and do not even notice what the ads say. Also it’s expensive, so it is not the best bang for your buck. These kinds of ads are known as PPC or Pay-Per-Click. Each search term costs a different amount anywhere from 5 cents to a dollar or more per click. Now imagine there are hundreds or thousands of clicks; it starts to add up.



Natural or “organic” search results are highly favored by users. 80-90% of the clicks come from the first three search results. So if you can rank inn one of those top spots you’re going to bring a huge amount of traffic. The search engines want the best search results for their users. They decide on which websites are going to appear for any given search term based on several factors primarily authority and popularity. If you can make your website popular and give it authority it’s going to rank well for your search term. That’s what Utah search engine optimization is all about.



In order to achieve successful organic rankings you need to do several things. In order to give your website authority you need to get links from other authoritative sites that are related to your field. Another way to gain authority is to create respected, educational and most of all free content. By creating high quality original content you will set yourself apart from the imitators, spammers and the low grade website which will in turn boost your rankings.



You also need to build your popularity. You can build your popularity in several different ways. One way is through your content. All users want to know when they visit your website “what’s in it for me?”. If you give away useful, quality content it will give users a reason to visit your site. Another way is to use social websites such as Myspace or Facebook. Through this method you will gain attention your website would not normally receive. It also gives search engines the impression that people are genuinely interested in your website. The best way to market your business on the internet is to use Utah search engine optimization to achieve good organic search results.





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John Alexander
John has taught keyword research and SEO skills to small groups of business owners and Webmasters from over 80 different countries world wide since 2002. John is also the Director of Search Engine Academy ; Co-director of Training at Search Engine Workshops offering live, SEO Workshops with his partner SEO educator Robin Nobles, author of the very first comprehensive online search engine marketing courses at SEO Training Online and the SEO Workshop Resource Center.
I look forward to hearing from you! - Visit John Alexander's Website

Stephanie Robey
Stephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals.

She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com   Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences.  Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University.

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About The Author


William Atkin
(Visit William's Website) William Atkin is a writer for the web design/internet marketing company Utah Web Services, a subsidiary of Wiworks Inc. For over 9 years they have provided regional and national web services to clients in all industries. We have provided Utah Search engine optimization to business nationwide.

William Atkin is a Gold author on EvanCarmichael.com
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