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The 2nd dotcom Boom Social Media

Written by: William Atkin

Article Overview: Is social media the next dotcom boom?

The 2nd dotcom Boom Social Media

The 2nd dotcom Boom – Social Media
If you work with computers or the internet you know how much trends affect the industry. The most well known trend is the first Dot-com Boom. As we all know this short period of amazing growth ended up being far worse than no growth at all. However that boom left us with a lot of lessons learned. Keeping up with the trends is a near impossible feat and many who try are stuck on the bleeding edge of things. There is a way to stay up on your news without sacrificing results however to keep their “edge” SEO’s are always looking for the next big thing. The problem is that as soon as one good website is found it is gamed and spammed into oblivion. So much so that many of these websites are forced to undergo change or go out of business entirely.

Looming in the under belly of the SEO world there is a second trend growing. Social websites have become the second boom. Search engine marketers everywhere take full advantage of every social website. Websites like Digg, Myspace, and Squidoo have been gamed, spammed and killed. But despite this fact and the fact that Myspace users are quickly leaving, investors are pouring money into internet ventures. Fox’s buyout of Myspace, Ebay purchasing Skype and now Yahoo is considering buying Facebook. On a smaller scale, confidence in the internet is high. Internet marketers are rushing to the next big social media website and investors are soon to follow suit. The question is, should confidence be as high as it is?

Kevin rose – Digg

Kevin Rose created a user edited news website called Digg that came out in 2004. Originally the website was just an “experiment” where users could vote stories up or down a.k.a. “Digg” them. This democratic version of the news quickly took off and has grown to be one of the largest and most well known social media websites in existence.

While Digg revolves primarily around tech and science stories, many appear dealing with politics, conspiracies, piracy and a myriad of other controversial topics. In May of 2007 a story appeared on Digg that contained the encryption key for AACS digital rights management, which protects DVD’s and Blu-ray discs. Digg removed al instances of the stories and banned the users who posted it because of the advice of their lawyers. This move created a user revolt where the entire community posted stories about the incident, after much ado Kevin ceded and allowed the story to propagate despite possible legal repercussions.

Tom – Myspace

Myspace is 7th most popular site website in the entire world. It has been hailed as a revolutionary website, connecting users across oceans in a way that has never been done. Myspace founder Tom Anderson teamed up with Chris De Wolf and created this site with only a few small pages and grew to be the number one social media website on the web. Tom Anderson sold Myspace to Intermix Media for a few million dollars, before intermix media was purchase by Fox News Corporations for a tidy sum of about $580 million USD. This was a very controversial move and was considered a questionable investment on the part of Fox, however it has yielded millions since the buyout. Myspace has come under scrutiny as of late because of excessive spam and malicious code.

Seth Godin – Squidoo

Seth Godin is a legend amongst internet marketers. He is famous for writing several popular books relating to search engines and internet marketing. Seth Godin began his rise to fame with the creation of Yoyodyne, one of the first online marketing companies. In 1998 Seth sold his company to Yahoo and then became the Vice President of Permission Marketing at Yahoo. Towards the end of 2005 Seth founded Squidoo, an increasingly popular social media website. Search engine marketers have been using Squidoo for social networking purposes, but recently there has been a large issue of spam which has prevented most Squidoo “lenses” from achieving ranking on Google. Unlike Myspace and Digg, Squidoo still has a great deal of potential as a social website and as a tool for SEO professionals.

Many larger companies have finally recovered from their dot-com fears and have begun to recognize the countless opportunities on the internet. They are purchasing up websites and companies across the board that may give a competitive advantage. Only time will tell what will happen with this 2nd dot-com boom, the social boom, the SEO boom.

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Article Tags: Digg, Intermix Media, internet marketers, Internet marketers, Kevin Rose, Myspace, Seth Godin, social media, Squidoo, Tom Anderson, Yahoo, Yahoo



Related Forum Posts
Re: Kevin needs "social glue" ideas - Hi, I like the idea of "10 items that could act as "social glue" because I am an internet marketer. But I agree with the rest that the 10 recent post is nice. Maybe we should open up a new section in the forums on Social Media...or Social Media Marketing. I will tell you that the world is about 1 1/2 behind when it comes to understanding social media. Building a section now will put EvanCarmichael.com is a great position a year down the road when people realize Social Media can produce more traffic than SEO. Jeff
Re: Kevin needs "social glue" ideas - [quote="WebBizIdeas.com":gvtxsu7g]Hi, I like the idea of "10 items that could act as "social glue" because I am an internet marketer. But I agree with the rest that the 10 recent post is nice. Maybe we should open up a new section in the forums on Social Media...or Social Media Marketing. I will tell you that the world is about 1 1/2 behind when it comes to understanding social media. Building a section now will put EvanCarmichael.com is a great position a year down the road when people realize Social Media can produce more traffic than SEO. Jeff[/quote:gvtxsu7g] Hi Jeff, Thanks for the suggestion. Why don't you start a new post (with a poll) to see if there's enough interest in your idea for a social media section?
Re: UPDATES: New Campaign! New Layout! New Ideas! - GT - thanks for the FYI - I'm not sure if we'll put a link back. Something to consider though! Trent - the new category is "Social Network and Media" which was put in to compliment the Online Businesses category that currently exists. Overall the new categories are: - Looking For, Networking and Events - Review My... - Social Network and Media - Brags and Rants These came as a result of Ringo doing research on other forums and thinking about what could be improved on ours to give a better experience for everyone. I hope you enjoy them! David, I'm looking forward to reading your Brag / Rant!
Re: Marketing 2.0 - What Are Your Thoughts - Hi Shri, Thanks for posting this. I also read it and I believe Social Media is here to stay, until the next best thing comes up. Social media proved to be useful for me many times and I think everyone should use it for their business.
Re: Social Media Marketing Ignorance - [quote="vbn411":7qciluxl]Social Media is space that you have to be in to succeed in our current climate. People are going to be discussing your brand / product whether you like it or not, so you might as well join the conversation and add value. [/quote:7qciluxl] I think that's probably one of the most realistic way to think about it. There's no real textbook way of understanding Social Media, it's the networks of people and their interactions that will exist with or without your input. As for Jennifer, You can always have 2 Facebook pages. Many people do. There is also LinkedIn, which is like a professional networking version of Facebook. The only way to know is to try it.


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