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Importance of Domain Names

Written by: Pramod

Article Overview: Does your domain name affect your search engine ranking?

Importance of Domain Names

A domain name is important to a company’s online presence. It will most likely be the first thing that your potential customers will encounter, and remember your company by if they find your business online. You need a domain name if you’re serious about being an online entity, it’s where you’ll direct all your potential customers to. For them to become customers you’ve to make a good first impression and having your own domain name will enable you to do this.

Does your domain name affect your search engine ranking? In my experience, the domain name has an enormous impact. One variable that modern search engines consider when determining which of the thousands - or millions - of results should be presented in the top slots is definitely the domain name of the site. The main advantages of having keywords in your domain name, are that you can legitimately include them in H1 tags i.e. 'Welcome to SiteName.com'You can also include the keywords in contact details, in links to other sections of your site and the title of your site.

Other benefits of your own domain name are:

1] It will make your business look more professional

2] Having an easy-to-remember domain name will result in more traffic to your site

3] You can create a professional looking email address with mail sent to your domain name

So I highly recommend getting your own domain name if you are serious about doing business on the net.

Related Articles
  What's a Domain Name Really Worth?
  What NOT to Choose as a Domain Name for Your Business
  The Biggest Domain Name Myth
  Getting Control of a Domain Name
  Domain Name For Your Business

Article Tags: domain name, search engines



Related Forum Posts
URL change - Hi The AnonymousMan, When one has a Domain Name ie URL, I understand, it is not possible to change it. One has to take out a complete new Domain. Is that correct? However, if you can change it, how can you do it? Kindest Regards, Beat "Unlock People's Potentials!"
When choosing a domain. - Hi there, What factors are important when choosing a new Domain Name? One needs to be creative and selective to get an attractive name. What challenges have you had in choosing a new Domain Name? Which provider proved to be excellent? I am at the starting point to find a good hosting provider. I guess the choices are immense. Kindest Regards Beat Muelller "Unlock People's Potentials!"
Re: How Much Do You Need To Start? - In this age of Internet you might start with just $50 or nothing at all. To start an affiliate website with a squeeze page to collect emails you only need to start with this Domain name $9 Hosting $24 PPC to test your niche $17 This is $50. Though you will need to design and upload your site yourself.
Hyphen versus Full Stop - Hi There, It is astounding, as to how much variety can be used to create Domain Addresses. What about using a full stop or more commonly used as 'stop'? (.) It is easy to communicate. Interested to hear your views. Beat "Unlocking People's Potentials!"
The importance of a name - [quote="Takuya":3fcem7it]Thank you everyone. She will be a daddy's girl. Girls are so fun! Kevin, Names... I need to ALWAYS name my children by the way it can also be spelled in Japanese. All of my kids are dual citizens and Japanese don't carry letters like, V, TH, L, and most words tend to end with A, I, U, E, O or so I choose REINA, which is a Japanese name, yet can be said in English or even in Spanish (means Queen I found out) in order to have passports issued with the same spelling. My first boy is Kai - so once again, it sounds Japanese yet can be said in English. His middle name is Ichiro after the famous baseball player and I figured it should be his middle name instead of first because if you don't follow baseball, that's a hard name to remember. So even if my wife (Chinese American) wants English names like Jack, Sam, Kevin, Andy .... I'd have to spell out Jakku, Samu, Kebin, Andii -- you know, bit different. This way, REINA instead of more common RAYNA.[/quote:3fcem7it] Hi Takuya, I love the logic behind the naming of your children because it's like branding in business. Your kids have names that are easy to say and remember, yet they are spelled in a way that has cultural significance. On a side note, I've found that many Asian people (i.e. former co-workers and even my own family members from Hong Kong) spell and pronounce my name as Kelvin, Calvin or Keven.


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