SEO Glossary [A-D]

What is ArchitextSpider?

ArchitextSpider is the name of the Excite search engine's spider that crawls the web indexing web pages.

What is a boolean search?

A boolean search involves the use of boolean operators to refine the scope of your search. Using the boolean operators AND, OR, and NOT you can limit, expand and exclude the documents retrieved by the search.

What is cloaking?

Cloaking is a technique that delivers visitors a different page from the one listed within the search engine or directory. It is primarily used to show an optimized page to the search engines and a different page to humans at the same URL. Most search engines will penalize a site if they discover that it is using cloaking.

What is a clustering search engine?

A clustering search engine divides a data set so that records with similar content are in the same group, and groups are as different as possible from each other. Vivisimo is a good example of a clustering search engine.

What is a dead link?

A dead link is a link which doesn't lead to a page or site, probably because the server is down or the page has moved or no longer exists. Most search engines have techniques for removing such pages from their listings automatically, but as the internet continues to increase in size, it becomes more and more difficult for a search engine to check all the pages in the index regularly. Reporting of dead links helps to keep the indexes clean and accurate, and this can usually be done by submitting the dead link to the search engine.

What is delisting?

Delisting is the removal of a web page from a search engine or directory's index. Removal can occur for various reasons, as a penalty for spamming, or because of server issues at a site's host.

What is a directory?

A World Wide Web directory is a web site that is used to locate web sites and web pages in predefined areas of interest. For each of these predefined areas the directory provides a set of hypertext links to all the web pages that fall within that area of interest. Each directory listing contains short, descriptive information about the site. They are usually searchable databases, which have been collected by computers or humans. Examples of web directories are: Yahoo , DMOZ , LookSmart & Magellan .A directory is sort of like a search engine but not quite the same, because it only "bookmarks" sites. Also, the sites are hand picked, so only the best of them get to be listed. In some cases, pay for inclusion is offered for expedited listings in directories such as Yahoo! and LookSmart. The Open Directory Project, on the other hand, is meant to always be free.

What is a doorway page?

A doorway page is a webpage designed to increase a web sites ranking in a search engine or directory. It is a web page designed to rank well in search engines for particular keywords, serving as an entry point through which visitors pass to the home page.

What is dynamic content?

Dynamic content is content that is not unchanging or static. Dynamic content may change over time or in response to user actions. Not all search engines index dynamic content.

SEO Glossary [A-D] - To learn more about this author, visit Pramod 's Website.

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