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SEO Glossary [E-H]

Written by: Pramod

Article Overview: Glossary for all search engine optimization (SEO) terms.

SEO Glossary [E-H]

What is Euroseek?
Euroseek is a search engine which concentrates on information relating to Europe.

What is false drop?
A false drop is a web page retrieved from a search engine or directory which is not relevant to the query used. This could be for one of the following reasons: 1. The web page contained the keywords entered, but used in the wrong context, with a different meaning or with a different inter-relationship to that expected. 2. The web page is an attempt at spamdexing. 3. The search engine has a fault in its database or a bug in its query program.

What is FFA?
FFA is an abbreviation typically used to refer to "link farms". Free For All (FFA) scripts automatically update a links listing when someone submits their URL to it hoping that someone will view the page and click on their link, or search engines will index the page with their URL. Often the FFA service requires the submitter to give an email address, to which they send SPAM.

What is font and background spoofs?
Font and background spoofs are techniques used to place invisible text in a web page, to improve positioning without affecting the appearance of the page. These are mostly based on setting the font and background colours to the same value.

What is a fuzzy search?
A fuzzy search is a search that will find matches even when words are only partially spelled or misspelled.

What is a gateway page?
A gateway page is a web page submitted to a search engine to give the relevance-algorithm of that particular spyder the data it needs, in the format that it needs it, in order to place a site at the proper level of relevance for the topic(s) in question. This determination of topical relevance is called "placement".

What is Google?
Google is currently the most important spidering search engine. It claims to be the World's most comprehensive search engine having indexed billions of web pages. Google supports Web search, image search, Google Groups and the Google Directory. You can also search by filetype. Google is dominating the search engine market.

What is Googlebot?
Googlebot is the name of Google's search engine spider.

What is Gulliver?
Gulliver is the name of the Northern Light Search Engine's spider.

What is a hit?
As used in reference to the World Wide Web, 'hit' means a single request from a web browser for a single item from a web server; thus in order for a web browser to display a page that contains 2 graphics, 3 'hits' would occur at the server: 1 for the HTML page, and one for each of the 2 graphics. Each discreet element of the web page is registered as a "hit" in the website's log file. Downloading a page with many graphic elements will generate many hits. Though "hits" are a common measure for web traffic, they are not as relevant a measurement as "page views."

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Article Tags: fuzzy search, Google, search engine, search engine, search engines



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