SEO Glossary [I-O]

What is inktomi?

Inktomi is the database used by some of the largest search engines like Hotbot, MSN etc.

What is keyword density?

Keyword density (or keyword weight) is a measurement/ratio of the number of keywords in relation to the total number of words on the page. It is calcualted as the number of times a keyword is used on a web page divided by the total number of keywords on the page. It is expressed as a percentage. Many search engines use this property for positioning.

What is keyword stuffing?

Keyword stuffing is the act of repeating of keywords and keyword phrases excessively in body copy, hidden text, meta tags, or any other code on the site. As this technique could artificially increase the relevancy of the web sites and was abused in the past it's treated as spam on most search engines.

What is link popularity?

Link popularity is a measure of a site's popularity by the quantity and quality of sites linking to a site. Most search engines use link popularity as a factor in determining the search engine ranking of a web site.

What is a meta search?

A meta search refers to a search of searches. A query is submitted to more than one search engine or directory, and results are reported from all the engines, possibly after removal of duplicates and sorting.

What are meta tags?

Meta tags always go in the section of the document. META NAME tags include descriptions and keywords. This HTML code helps some search engines classify and rank a web page. META HTTP-EQUIV tags can indicate to the web browser how to display the page. The META tags include details such as Content Subcategory, Access level and Access Restriction Requirements, Expiry Date, Publisher, Keywords and Description. There are many more uses for META tags.

What is Overture?

Overture is the most widely used pay per click search engine. Overture supplies results for some of the most popular search engines and search portals, including AltaVista, GO, HotBot, iWon, Lycos, MSN Search and NBCi.

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