SEO Glossary [S-Z]
What is scooter?
Scooter is the name of the Altavista search engine's spider.
What is a search engine?
A search engine is a tool that enables users to locate information on the World Wide Web. Search engines use keywords entered by users to find Web sites which contain the information sought. Some search engines are specifically designed to find Web sites intended for children.
What is search engine optimization?
Search engine optimization (SEO) is the process of making your website or web page search engine friendly. SEO refers to changes that are made to the content and code of a web site in order to increase it's rankings in the results pages of search engines and directories. Optimization may involve design/layout changes and adding new text among other things. Search engine optimization is also known as search engine placement, search engine marketing and search engine positioning.
What is a search term?
A search term is a single word or group of words used in a search engine document query. It also refers to the strategic keywords used to optimize web page content.
What is a search engine spider?
A search engine spider is a software program that exhaustively "crawls" the web, searching and indexing web pages to create a database that can be easily searched by a search engine. Spiders allow search engines to locate any new content on the Web. Other commonly used terms for spider are crawler and robot.
What is SERP?
SERP is known as Search Engines Results Page. This is the page or pages that a search engine displays after a search query for a certain search term or phrase.
What is Slurp?
Slurp is the name of the spider used by Inktomi.
What is a sniffer?
A sniffer is a program to capture data across a computer network. You can use it to audit and identifie network traffic packets. It is used by network operations and maintenance personnel to troubleshoot network problems. However, hackers use it to capture user id names and passwords.
What is spam?
Unsolicited "junk" e-mail sent to a large number of people (who didn't ask for it) to promote products or services. Also refers to inappropriate promotional or commercial postings to discussion groups or bulletin boards.
What is spamdexing?
Spamdexing is a technique that tricks search engine indices by pushing a site higher up on relevance lists than it belongs. It increases the potential position of a site at the expense of the quality of the search engine's database. It is also known as spamming or spoofing.
What is sidewinder?
Sidewinder is the name of the Infoseek search engine's spider.
What is skewing?
Artificially changing search engine results so that, for example, popular queries will return artificially created listings.
What is a splash page?
A splash page is a bridge page between a banner advertisement and an advertiser's web site that provides product information and hotlinks. Some splash pages automatically jump to another page on the advertiser's website after a certain amount of time has elapsed.
What is stemming?
Stemming refers to the ability of search engines to associate words with prefixes and suffixes to their word stem. For example, stemming allows a user to enter "swimming" and get back results also for the stem word "swim."
What is a search engine submission service?
An agent that submits your site to search engines and directories. Useful to get listed with minor search engines, but don't rely on such services to obtain useful rankings with the major search engines.
What is web site traffic?
Web site traffic refers to the number of visitors to a web page or web site over a given period. As a general term, it describes data traveling around the internet.
What is URL submission?
A request to a search engine or directory using online forms that a URL be indexed.
What is web copywriting?
Text written especially for a web page. Similar to the writing of copy for any other type of publication, good web copywriting can have a great effect on search engine positioning, so it forms a major part of optimization.
What is a web crawler?
A web crawler is a component of a search engine that constantly roams the web following any and all links it comes across. Search engines are built around the information that crawlers retrieve. A crawler visits websites and collects data in order to create entries for search engine indexes. A web crawler is also known as a spider, bot, robot or intelligent agent.
What is Yahoo!?
Yahoo! is a Web directory and search engine. Yahoo supports paid inclusion and charges $299 for its Business Express program, where they agree to review your site for inclusion within 7 working days.