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Peter Sickles Articles

Written by: Peter Sickles

The Power of Search: a Case Study - Click To Read Article
In this real-world case study, we see how a well executed search marketing plan can have significant impact on the bottom line.

PPC: Strategies for success - Click To Read Article
PPC Strategy is crucial for success. If not done correctly PPC can drain your wallet far more readily than bringing you sales. Find out some of the essentials here.

Online PR: Old wine in new bottles - Click To Read Article
The practice of public relations has always been about one thing: communicate a message persuasively to achieve a desired result. New techniques and media have come and gone, but the principles have remained the same. Simple, open and timely communication of a message designed to enhance and ensure the success of an organization.

10 Things a Website Should Do. - Click To Read Article
A website is much, much more than an online brochure. This article explores ten things your website can and should be doing.

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About the Author: Peter Sickles
RSS for Peter's articles - Visit Peter's website

Peter Sickles has been a free-lance writer for newspapers and magazines for over 12 years. In 2000 he published his first book, Pete’s Guide to Good Cooking (MacMillan Canada/CDG Books). He was Food and Travel Editor and writer for Lifestyle Nova Scotia Magazine from 2002 to 2004. He has been a contract writer doing Internet work for the past 10 years, most notably for the highly successful firms Montreal Media and Mainline Media (Philadelphia). Peter became interested in search engine marketing about 8 years ago, at the beginning of the Google-driven Internet revolution. He has worked hard to master all aspects of search engine optimization and marketing and after doing many projects for Montreal Media and Mainline Media, started his own Nova Scotia based company, AlphaSearch Internet Marketing (www.alphasearch.ca) in the fall of 2004. Peter has degrees in the Arts (Saint Mary’s, 1984) and Public Relations (Mount Saint Vincent, 1991).

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More from Peter Sickles
PPC Strategies for success
10 Things a Website Should Do
The Power of Search a Case Study
Online PR Old wine in new bottles


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