How to improve ranking for your E-commerce site?
How to improve ranking for your E-commerce site?
Most of the E-commerce sites on the Net are based on content management systems, this means: URLs and pages are dynamically generated by the scripting language fetching all elements from the database.
It is very complicated to optimize such a site and it requires normally 100% professional assistance. I will show you, how you can resolve a problematic case like this on hand of the below information provided for your search engine optimization project.
Optimization for ASP
Sites completely dynamically generated means: all the displayed data such as navigation, all content, products, page titles and Meta tags are fetched by the ASP queries from the different fields in the tables of a database and then parsed by the engine onto the users screen through a browser. Fact is that search engine can only understand as much of this code as a person who has a good knowledge of html but has no clue of JavaScript, DHTML or scripting languages such as ASP or JSP. This person is probably not capable to write any queries to search the database and to display the results such as the content for a certain page on the screen. Search Engines can’t either.
First requirement in a case like this is to retrieve the ranking status of the website in question at search engines like Google, Yahoo and MSN. If the web site does not show up at all (below the first 50 pages) be not discouraged, there are ways to actually improve ranking.
There are factors which should be clarified, check if there are any duplicate content titles and Meta tags. This is very often the case at dynamically generated web sites.
This has a bad impact on the ranking, when repeated data is dished up to the bots.
The head tags here comes title and Meta data are mostly generated by the use of an include file. Take care that as many pages as possible have its own and unique title tag and Meta data such as the description etc. Improving this will take you already further than you probably expected.
Duplicate content mostly found on product pages often without product related small articles, reflecting the keywords users probably will use searching for this product is also a draw back of dynamically generated web sites. In fact this is a common problem with most Ecommerce websites.
How to start?
Thus implementing the titles and Meta data plus content has absolute priority. Second is to wait a short couple of days to see the result after the spiders have indexed the new content. Mostly this first step pulls the web site over the 50 – 45 page rank.
To analyze the behavior and reaction of the search engines to their new treat is essential to take the second step, which would be adding additional keywords to every page and format your content properly using headers (<h1>) and <h2> etc. Assigning a hierarchic order to the content seems to have a very good effect on the ranking especially MSN and Yahoo search engine show mostly a significant increase in ranking.
The first ranking results
Do not be surprised when your site is ranking now in Yahoo at the third page and on the first page of MSN with some very competitive keywords, but you will realize that Google seems to be more resistant to present your site to the users searching the Net. It is therefore absolutely necessary to monitor the effects of your changes closely and daily to achieve a better result and to analyze all responses of the search engines.
It can even happen that your site shows up in MSN and it can disappear after a day or three again which can be really shocking because you have invested a lot of time and probably have sacrificed even your weekends to achieve better ranking results. Get into the code and check what is going on. Make sure that the code of the templates is clean XHTML and replace too many complicated nested tables with a more simple code and additionally clear everything out that can be handled by the Stylesheet. Best way is working following a target="_blank" href="http://www.w3.org/">W3C recommendations and you will see this will improve ranking too. Rewrite the content and double check if there is no more duplicate content or Meta tags around.
Penalized
When your research shows that the site was probably penalized because the search engines have crawled URLS which offer the same content and products on different pages and that there is no way for you to resolve this because this is the way the site was set up then proceed with the following:
Add a robots.txt file and place it into the root of the server so the crawler is not allowed to follow the URLS with a query string (?). This looks something like this: Disallow: /*? This really helps, just try it.
Crawler-delay:
If you suspect that the spiders and bots avoid crawling the complete site because the site was build with hundreds of include files (server side includes) and this requires excessive time to load when the crawler comes to visit your server then additionally add a crawler delay to the robots.txt so that MSNbot will crawl the server more slowly (User-agent: msnbotCrawl-delay: 120) (User-agent: Teoma
Crawl-delay: 10) (User-agent: Slurp Crawl-delay: 10) just to name a few. This also really helps if your site gets spidered too quickly, especially if you’re using ASP.
End results
You will see that complicated dynamically generated sites will rank very well and will hit the first 3 pages of Google, Yahoo and MSN in a timeframe of approximately 4 - 6 months after implementing the changes described above. Please notice that you have to be patient when it comes to search engine optimization. Normally optimization can take from 4 up to 12 months, depending how competitive your keywords are and how much content you have to offer. Building static pages with good written content always helps and is recommended. Remember to monitor the reactions of the search engines to your changes and act accordingly.
To achieve a good position, you may have already guessed, many factors are involved. It starts how the website is built and includes the content you offer and goes on to how accessible your navigation is to the search engines and how easy they can follow it. Also know that spiders hate queries because they can be caught up by these queries as spiders in a web and this is the plain truth even when it sounds like a fairy tale.
How to improve ranking for your Ecommerce site - To learn more about this author, visit Billy Horner's Website.
Like this article? Share it with your friends
How to improve ranking for your E-commerce site?
Most of the E-commerce sites on the Net are based on content management systems, this means: URLs and pages are dynamically generated by the scripting language fetching all elements from the database.
It is very complicated to optimize such a site and it requires normally 100% professional assistance. I will show you, how you can resolve a problematic case like this on hand of the below information provided for your search engine optimization project.
Optimization for ASP
Sites completely dynamically generated means: all the displayed data such as navigation, all content, products, page titles and Meta tags are fetched by the ASP queries from the different fields in the tables of a database and then parsed by the engine onto the users screen through a browser. Fact is that search engine can only understand as much of this code as a person who has a good knowledge of html but has no clue of JavaScript, DHTML or scripting languages such as ASP or JSP. This person is probably not capable to write any queries to search the database and to display the results such as the content for a certain page on the screen. Search Engines can’t either.
First requirement in a case like this is to retrieve the ranking status of the website in question at search engines like Google, Yahoo and MSN. If the web site does not show up at all (below the first 50 pages) be not discouraged, there are ways to actually improve ranking.
There are factors which should be clarified, check if there are any duplicate content titles and Meta tags. This is very often the case at dynamically generated web sites.
This has a bad impact on the ranking, when repeated data is dished up to the bots.
The head tags here comes title and Meta data are mostly generated by the use of an include file. Take care that as many pages as possible have its own and unique title tag and Meta data such as the description etc. Improving this will take you already further than you probably expected.
Duplicate content mostly found on product pages often without product related small articles, reflecting the keywords users probably will use searching for this product is also a draw back of dynamically generated web sites. In fact this is a common problem with most Ecommerce websites.
How to start?
Thus implementing the titles and Meta data plus content has absolute priority. Second is to wait a short couple of days to see the result after the spiders have indexed the new content. Mostly this first step pulls the web site over the 50 – 45 page rank.
To analyze the behavior and reaction of the search engines to their new treat is essential to take the second step, which would be adding additional keywords to every page and format your content properly using headers (<h1>) and <h2> etc. Assigning a hierarchic order to the content seems to have a very good effect on the ranking especially MSN and Yahoo search engine show mostly a significant increase in ranking.
The first ranking results
Do not be surprised when your site is ranking now in Yahoo at the third page and on the first page of MSN with some very competitive keywords, but you will realize that Google seems to be more resistant to present your site to the users searching the Net. It is therefore absolutely necessary to monitor the effects of your changes closely and daily to achieve a better result and to analyze all responses of the search engines.
It can even happen that your site shows up in MSN and it can disappear after a day or three again which can be really shocking because you have invested a lot of time and probably have sacrificed even your weekends to achieve better ranking results. Get into the code and check what is going on. Make sure that the code of the templates is clean XHTML and replace too many complicated nested tables with a more simple code and additionally clear everything out that can be handled by the Stylesheet. Best way is working following a target="_blank" href="http://www.w3.org/">W3C recommendations and you will see this will improve ranking too. Rewrite the content and double check if there is no more duplicate content or Meta tags around.
Penalized
When your research shows that the site was probably penalized because the search engines have crawled URLS which offer the same content and products on different pages and that there is no way for you to resolve this because this is the way the site was set up then proceed with the following:
Add a robots.txt file and place it into the root of the server so the crawler is not allowed to follow the URLS with a query string (?). This looks something like this: Disallow: /*? This really helps, just try it.
Crawler-delay:
If you suspect that the spiders and bots avoid crawling the complete site because the site was build with hundreds of include files (server side includes) and this requires excessive time to load when the crawler comes to visit your server then additionally add a crawler delay to the robots.txt so that MSNbot will crawl the server more slowly (User-agent: msnbotCrawl-delay: 120) (User-agent: Teoma
Crawl-delay: 10) (User-agent: Slurp Crawl-delay: 10) just to name a few. This also really helps if your site gets spidered too quickly, especially if you’re using ASP.
End results
You will see that complicated dynamically generated sites will rank very well and will hit the first 3 pages of Google, Yahoo and MSN in a timeframe of approximately 4 - 6 months after implementing the changes described above. Please notice that you have to be patient when it comes to search engine optimization. Normally optimization can take from 4 up to 12 months, depending how competitive your keywords are and how much content you have to offer. Building static pages with good written content always helps and is recommended. Remember to monitor the reactions of the search engines to your changes and act accordingly.
To achieve a good position, you may have already guessed, many factors are involved. It starts how the website is built and includes the content you offer and goes on to how accessible your navigation is to the search engines and how easy they can follow it. Also know that spiders hate queries because they can be caught up by these queries as spiders in a web and this is the plain truth even when it sounds like a fairy tale.
How to improve ranking for your Ecommerce site - To learn more about this author, visit Billy Horner's Website.
Like this article? Share it with your friends
 | |
 |
No article feedback found. |
| |
Leave Your Feedback |
 | |
| |||
George LudwigGeorge Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website |
|||
|
I've created this section on my site to share some of the incredible tools that I've used to build my business. I hope you too can benefit from them and look forward to hearing your feedback on the reviews! - Visit Evan Carmichael's Website |
|||
Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
|||
Cheryl MatthynssensCheryl is a life skills coach, licensed Chemical Dependency Counselor and a 20 year entrepreneur. Cheryl's dedication to achieving a life of balance led to her expanding her teaching from the simple managing of life's daily challenges to adding financial well being as well. A direct marketer with DrinkACT, she is gaining ground in the online community with her concepts of making sure business owners, entreprenuers and employees have well rounded life styles. She opened up a small affiliate site - The Balance Guide- to help others find resources for mental and emotional well being. Visit Cheryl's blog to see more of the diversity beyond business she has began offering online at www.thebalanceguide.blogspot.com - Visit Cheryl Matthynssens's Website |
|||
John BrennanJohn Brennan Ed.D. Dr. Brennan is President of Interpersonal Development, LLC, a training and development firm. Interpersonal Development has provided sales training and coaching to more than 3,000 sales reps from over 100 companies. A native of Australia, Dr. Brennan received his doctorate from the University of Rochester. His dissertation researched the effectiveness of Behavioral Modeling Technology in training people in interpersonal skills. While he has spent most of his career designing or delivering training, he was also a Vice-President of Sales of a training and development franchise with operations in 25 markets. Dr. Brennan has designed and delivered sales training in North America, Asia, Europe, Australia and the Middle East. He has been a guest speaker at numerous national and regional professional conferences. When Microsoft wanted Best Practices articles on sales for their web site, they called Dr. Brennan. The results are at http://office.microsoft.com/en-us/FX011387391033.aspx His firm’s clients have included Volvo, The Prudential, Merrill Lynch, Eastman Kodak, Gannett, Equifax Europe, the Economist Group and countless small businesses. - Visit John Brennan's Website |
|||
|
To learn more about the Evan Elite Author Program please contact us. | |||
 | |
|  |
Subscribe to Billy's articles
 | |
|
|  |
 | |
|
| |
 | |||||||
|
 | ||
|
||
 |
||
 |
||
|
| ||
 |
| Have you written articles that would be of value to entrepreneurs? Become an expert on our site by publishing them! Expose yourself to a wide audience, drive more traffic to your website and get more sales! Click Here for details. |
|
|
 |
| Modeling the Masters: Learn the true secrets behind Walt Disney's business success factors & grow your company! Video produced by Phanta Media |
|
|
 |
"Learn straight from Evan how you can Make a Full Time Income (And More) from a Website"
Click Here To Learn More |
|
|
|
|
Get advice & tips from famous business owners, new articles by entrepreneur experts, my latest website updates, & special sneak peaks at what's to come!
|
|
|
 Networking Difference In A Decade Self-Employment Guide NichePreneur Mindset Consultative Selling ebook Instant Quotes |
|
 | ||
 |
Top 50 Political Blogs
Top Political Blogs of 2009 | |
 |
Top Social Business Blogs
Top Social Entrepreneur Blogs | |
| ||
 | ||||
| ||||
|
| ||||
| ||||
|
|
|
|
|
||||||||||||
|
Email us your ideas on how to make our website more valuable! Thank you Sharon from Toronto Salsa Lessons / Classes for your suggestions to make the newsletter look like the website and profile younger entrepreneurs like Jennifer Lopez and Sean Combs!
|
|
|
