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Matt Cutts and the battle of SEO

Written by: Billy Horner

Article Overview: Matt Cutts is currently the head of the Google's Webspam team (Google’s anti spam Department. He joined Google as a software engineer in January 2000 when working on his Ph.D at the University of North Carolina. He expertised himself in the field of Computer graphics and movement tracking. He is famous in the SEO community for enforcing the Google Webmaster Guidelines and cracking anti-spam.

Matt Cutts and the battle of SEO

Matt Cutts and the battle of SEO


Good SEO should focus on high quality back links

If inbound links are built too quickly, they don't have a positive effect on your rankings in search engines. You can easily create oneway links to improve link popularity in search engines: Reciprocal link exchange should however be from related sites that have something in common with your own web site. For example if your web site is SEO related you should specifically exchange links with SEO, web design, SEO software web sites. Reciprocal link building with unrelated sites won't help much.

Avoid session IDs and query strings in URLs. Matt Cutts say's that it makes sense not to use URLs with session IDs (?=id-76). Evidence is that long URLs with many variables can cause problems with search engine spiders and crawlers. This is also explained in the Google's help centre: "If fancy features such as JavaScript, cookies, session IDs, frames, DHTML, or Flash keep you from seeing all of your site in a [simple] text browser, then search engine spiders may have trouble crawling your site." It's therefore not a bad idea at all to use a text browser and take a good look at your web site. It may show you where you actually can improve the framework and set up of your site.

Having too many web sites and private WHOIS might hurt your rankings

Matt Cutts indicated that it might hurt your rankings if you have too many sites and if you use these web sites, just to display PPC ads. He explains: "Having lots of sites isn’t automatically bad, and having PPC sites isn’t automatically bad, and having WHOIS privacy turned on isn’t automatically bad, but once you get several of these factors all together, you’re often talking about a very different type of webmaster than the fellow who just maintains a single site or so." If you try to cheat Google Yahoo or MSN then it's likely that one of the filters will apply to your web site and you could get banned from the search results.

Your web site should be informative and search engine friendly. If you are the owner of a web site, make sure that there are no technical errors that prevent search engines from indexing your web pages and only hire a professional search engine optimisation company to improve ranking in search results, if you cannot manage yourself.

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Article Tags: inbound links, Matt Cutts, rankings, search engine, search engine spiders, search engines, SEO, session IDs, web design, web site promotion software, www google, www google com, Yahoo



Related Forum Posts
Re: Picking an external hard drive to backup my files - [quote="Matt Belock":3ruwwv50]This is so funny that I am reading this, because as I type I am saving all files onto an external driver that I just purchased. I just got the WD (Westernet Digital), it holds 698gb worth of files. In my eyes thats a hell of a lot. They had I think 570gb for about $140 and the 698gb was $150 (They had a special on it), so obviously the more logical thing was to get the 698gb. So yeah I have WD, that I got from BestBuy. Would I buy one from eBay, I doubt it. For something like this I wanted to make sure it was brand new and noone had access to it.[/quote:3ruwwv50] Hi Matt, Did you get your WD hard drive from Best Buy on sale? I just checked their site and the price is a lot higher than what you quoted.
Re: Hello From South Jersey - Hello Matt and welcome to the forum.
Re: Quick Introduction - I'm Matt from the Southern US - Hey Matt! Great to have you on board!
Re: Looking for a Blog topic? - Great advice from both the posts above. I for one more often than not battle for topics to write about. MichelleJ
Re: December 8 Triple Crown Update - The top forum posts is a nice battle between Alan and David. Although I am sure GT is really leading it as usual.


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