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Matt Cutts and the battle of SEO


Good SEO should focus on high quality back links

If inbound links are built too quickly, they don't have a positive effect on your rankings in search engines. You can easily create oneway links to improve link popularity in search engines: Reciprocal link exchange should however be from related sites that have something in common with your own web site. For example if your web site is SEO related you should specifically exchange links with SEO, web design, SEO software web sites. Reciprocal link building with unrelated sites won't help much.

Avoid session IDs and query strings in URLs. Matt Cutts say's that it makes sense not to use URLs with session IDs (?=id-76). Evidence is that long URLs with many variables can cause problems with search engine spiders and crawlers. This is also explained in the Google's help centre: "If fancy features such as JavaScript, cookies, session IDs, frames, DHTML, or Flash keep you from seeing all of your site in a [simple] text browser, then search engine spiders may have trouble crawling your site." It's therefore not a bad idea at all to use a text browser and take a good look at your web site. It may show you where you actually can improve the framework and set up of your site.

Having too many web sites and private WHOIS might hurt your rankings

Matt Cutts indicated that it might hurt your rankings if you have too many sites and if you use these web sites, just to display PPC ads. He explains: "Having lots of sites isn’t automatically bad, and having PPC sites isn’t automatically bad, and having WHOIS privacy turned on isn’t automatically bad, but once you get several of these factors all together, you’re often talking about a very different type of webmaster than the fellow who just maintains a single site or so." If you try to cheat Google Yahoo or MSN then it's likely that one of the filters will apply to your web site and you could get banned from the search results.

Your web site should be informative and search engine friendly. If you are the owner of a web site, make sure that there are no technical errors that prevent search engines from indexing your web pages and only hire a professional search engine optimisation company to improve ranking in search results, if you cannot manage yourself.

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