There are two differences between online marketing and search engine optimization (SEO).
your website online can be done through different channels, with this I
mean paid listings and natural search results. Paid marketing is done
via advertisement on the Internet and the most popular providers in the
moment are Google AdWords and Facebook.
With AdWords you can
display text links in Google search and search partners. There is also a
possibility to display banner and video ads and distribute them on
sites of your choice which you can select manually via the Google ads
Facebook is also a popular marketing tool which provides
sponsored advertisement and display your ads on the right side with text
and a small image next to it. With Facebook you can target your
audience by interest, age, female or male and many more option. This
differentiate Facebook from AdWords and both are widely used worldwide
by marketing companies.
Now that we have explained details about paid online marketing we will go further and explain more about SEO.
is a method to drive natural free traffic from search engines to your
website. Off course SEO will cost money as most website owners hire a
search engine optimization company to market their website. However you
will not be charged per visitor or per click and this will make your
campaign much cheaper compared with paid online marketing options.
hiring a search engine marketing company there will be a monthly
service fee involved. This service fee will be used to make changes to
your HTML code, create one way links through article writing, press
releases and blog post to increase ranking of your website.
positions are achieved you still will have to pay the monthly service
fee to keep your website listed in those high positions. The work to
keep your site listed will be equal as before and will depend how hard
your competition is working and spend on their SEO campaign.
make an online marketing successful you have use paid advertisement and
search engine optimization and combine them both into a single marketing
Nowadays it is a must to include paid search engine
marketing in your online campaign to keep ahead of your competitors and
cover a larger area in the search results which cannot be all achieved
Facebook ads can always be added at a later stage and depends on how much budget you have available.