10 Rules for an Internet Marketer
10 Rules for an Internet Marketer
2. Spend less time in forums, reading peoples advice whom you don’t know.
Forums are one of the biggest time wasters on the Internet, and although many are filled with valuable information & advice, they are also frequently the source of misinformation and rumors.
Unless you’re actually researching an issue for a solution, try not to get sucked into the pointless theoretical conversations, and wandering around these communities filled with anonymous users.
Instead, save yourself valuable time, and try asking specific questions in one of the communities or web pages where experts are hanging out, offering to answer specific questions with their reputations on the line.
3. Spend more time reading the blogs and articles written by industry leaders.
Unlike many forums, when a search engine expert posts something on their own personal or company blog, they have a reputation to protect, so you can bet it’s usually going to be accurate.
If it’s not true, the rest of the internet marketing community will be all over them with comments, pointing out any factual errors, and keeping them accountable for what they say.
4. Pay less attention to search engine ranking reports.
It doesn’t matter where you rank for any given phrase, because ranking itself makes you no money. The actions taken by a visitor after they reach your website that’s far more important, and analyzing visitor behavior is a much more valuable service you can provide than ranking phrases for your clients egos.
The hard part is of course getting clients to understand this, but once you’re making them more profitable, they’ll quickly get the picture.
5. Develop more niche affiliate relationships for products or lead generation.
It’s highly likely that the most profitable website in the world has not even gone online yet, and every day new opportunities, new inventions, and new ideas pop into people’s heads all over the world.
By developing more “affiliate” relationships as opposed to flat rate services, you will have more incentive to do a good job, add quality content, and develop the valuable links. You both will be much happier in the long run, making everyone more money.
6. Stop worrying about keyword density & the search engines.
Running your text through a keyword density analyzer and agonizing over small changes that will get you to that “magic percentage” is a complete waste of time, especially since the magic percentage changes every week.
By providing valuable information, tips, knowledge and content to your readers, or to your client’s readers, is going to provide a greater long-term benefit, as the search engines get smarter at determining the subject of a page.
7. Unsubscribe to most of the “Guru” newsletters.
The proliferation of “get rich quick” schemes seems to be accelerating rather than declining. More and more self-proclaimed “experts” continue to develop and share their email lists, to which they market “the next big idea” in the form of downloadable products, e-books, linking schemes and membership sites you can join.
The VAST majority of these products and schemes are just recycled ideas anyway, and you can get back a significant portion of your time by simply unsubscribing. Trust me, if it’s something “really good”, you’re going to hear about it anyway.
8. Develop more video content, and do it properly.
It’s all about content, no matter what industry you’re in or what you’re trying to accomplish. You know you’re already behind the pack when it comes to producing and distributing video content, but nobody is likely that far out in front of you.
Video is undoubtedly here to stay, and by completing all of the the meta-info, and by supplementing your video pages with surrounding text, you’re going to better capture the attention of your audience, attract more inbound links, and basically, do much better than the next guy.
The day may not be far off when videos can stand on their own and actually be indexed by the search engines for content, but for now that’s just wishful thinking, so don’t be lazy.
9. Participate more often in the Sphinn.com community.
Whether you’re trying to increase your own visibility, or you’re trying to stay up to date on the latest information available about the search marketing industry, you’ll find no hotter community than Sphinn. Everybody who’s anybody has an account on Sphinn, and nothing goes on in this industry that escapes attention there.
Read, vote, submit, and comment (when appropriate) as often as you can, setting aside at least a little bit of time each day.
10. Attend at least one major industry event annually, such as Pubcon, SMX or SES
You’ll never have a better opportunity to mingle with the experts and pick up inside bits of information weeks before the rest of your competition does.
Barely half of the value even comes during the sessions, with incredible information and relationships to be acquired at lunch time, in the halls after sessions, or over cocktails in the bar. You’ll simply never get the really best stuff by only reading all of the great live bloggers who were there.
10 Rules for an Internet Marketer - To learn more about this author, visit Scott Hendison's Website.
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1. Pay less attention to visitor counts, and more attention to conversions.It’s much easier to double your conversions than to double your traffic. Take better advantage of the traffic you already have, instead of chasing after traffic that you don’t, and and you’ll make your clients much happier.
2. Spend less time in forums, reading peoples advice whom you don’t know.
Forums are one of the biggest time wasters on the Internet, and although many are filled with valuable information & advice, they are also frequently the source of misinformation and rumors.
Unless you’re actually researching an issue for a solution, try not to get sucked into the pointless theoretical conversations, and wandering around these communities filled with anonymous users.
Instead, save yourself valuable time, and try asking specific questions in one of the communities or web pages where experts are hanging out, offering to answer specific questions with their reputations on the line.
3. Spend more time reading the blogs and articles written by industry leaders.
Unlike many forums, when a search engine expert posts something on their own personal or company blog, they have a reputation to protect, so you can bet it’s usually going to be accurate.
If it’s not true, the rest of the internet marketing community will be all over them with comments, pointing out any factual errors, and keeping them accountable for what they say.
4. Pay less attention to search engine ranking reports.
It doesn’t matter where you rank for any given phrase, because ranking itself makes you no money. The actions taken by a visitor after they reach your website that’s far more important, and analyzing visitor behavior is a much more valuable service you can provide than ranking phrases for your clients egos.
The hard part is of course getting clients to understand this, but once you’re making them more profitable, they’ll quickly get the picture.
5. Develop more niche affiliate relationships for products or lead generation.
It’s highly likely that the most profitable website in the world has not even gone online yet, and every day new opportunities, new inventions, and new ideas pop into people’s heads all over the world.
By developing more “affiliate” relationships as opposed to flat rate services, you will have more incentive to do a good job, add quality content, and develop the valuable links. You both will be much happier in the long run, making everyone more money.
6. Stop worrying about keyword density & the search engines.
Running your text through a keyword density analyzer and agonizing over small changes that will get you to that “magic percentage” is a complete waste of time, especially since the magic percentage changes every week.
By providing valuable information, tips, knowledge and content to your readers, or to your client’s readers, is going to provide a greater long-term benefit, as the search engines get smarter at determining the subject of a page.
7. Unsubscribe to most of the “Guru” newsletters.
The proliferation of “get rich quick” schemes seems to be accelerating rather than declining. More and more self-proclaimed “experts” continue to develop and share their email lists, to which they market “the next big idea” in the form of downloadable products, e-books, linking schemes and membership sites you can join.
The VAST majority of these products and schemes are just recycled ideas anyway, and you can get back a significant portion of your time by simply unsubscribing. Trust me, if it’s something “really good”, you’re going to hear about it anyway.
8. Develop more video content, and do it properly.
It’s all about content, no matter what industry you’re in or what you’re trying to accomplish. You know you’re already behind the pack when it comes to producing and distributing video content, but nobody is likely that far out in front of you.
Video is undoubtedly here to stay, and by completing all of the the meta-info, and by supplementing your video pages with surrounding text, you’re going to better capture the attention of your audience, attract more inbound links, and basically, do much better than the next guy.
The day may not be far off when videos can stand on their own and actually be indexed by the search engines for content, but for now that’s just wishful thinking, so don’t be lazy.
9. Participate more often in the Sphinn.com community.
Whether you’re trying to increase your own visibility, or you’re trying to stay up to date on the latest information available about the search marketing industry, you’ll find no hotter community than Sphinn. Everybody who’s anybody has an account on Sphinn, and nothing goes on in this industry that escapes attention there.
Read, vote, submit, and comment (when appropriate) as often as you can, setting aside at least a little bit of time each day.
10. Attend at least one major industry event annually, such as Pubcon, SMX or SES
You’ll never have a better opportunity to mingle with the experts and pick up inside bits of information weeks before the rest of your competition does.
Barely half of the value even comes during the sessions, with incredible information and relationships to be acquired at lunch time, in the halls after sessions, or over cocktails in the bar. You’ll simply never get the really best stuff by only reading all of the great live bloggers who were there.
10 Rules for an Internet Marketer - To learn more about this author, visit Scott Hendison's Website.
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. - Visit Jeff Foster's Website |
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Michel NerayMichel Neray has over 25 years of experience as an award-winning copywriter, an Internet pioneer, a tradeshow pitchman and a senior sales and marketing executive. An online pioneer, he was one of the first marketing professionals to embrace the Internet by building websites as early as 1993. In 1994, Michel co-authored a book entitled "The Great Crossover: Personal Confidence in the Age of the Microchip", which made it to Jack Canfield's Achiever's Recommended Reading List. Michel founded Portfolios.com in 1995, the world's first online source directory for creative professionals and one of the first websites based on community generated content. Since creating The Essential Message in 2003, Michel has helped thousands of independent professionals and entrepreneurs as well as growing corporations find a better way to differentiate, position and brand themselves. In 2005, his chapter "Everything Starts With A Conversation" was selected as the lead for the book, "Sales Gurus Speak Out" and re-published in 2008 for 'Awakening The Workplace Volume 3'. He is also a co-author of "In the Company of Leaders" (2008) with 40 top North American leadership experts. - Visit Michel Neray's Website |
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) Jay Kubassek is a Canadian born entrepreneur, internet marketing genius, professional speaker, international real estate developer/investor, executive film producer, extreme sport enthusiast and a passionate supporter of several charities worldwide. In 2007, Jay's vision and dedication to help other entrepreneurs and business owners duplicate his marketing success led to the creation of his fourth company CarbonCopyPRO, an internet marketing firm already worth over 15 million dollars that has over 20 employees and contract workers with clients is 12 different countries. Jay resides in NYC with his girlfriend Jamie, three year old son Milo and dog Cooper. As executive producer he recently premiered his first film in the 2008 Cannes Film Festival. As an adventurist he is racing the 2008 Baja 1000 off-road race and is a member of the 2008 U.S. National Elephant Polo Team, The New York Blue who will be representing the US in the 2008 World Championships in Nepal. Visit Jay's Blog: www.JayKubassek.com - Visit Jay Kubassek's Website |
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 Scott Hendison (Visit Scott's Website) Scott Hendison is a search engine expert based in Portland Oregon, that works with companies in five countries. He specializes in org anic search placement, Word press SEO, and SEO competition reporting.
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