Writing Great Ttitle Tags for the Search Engines
Writing Great Ttitle Tags for the Search Engines
Keep in mind that only 63 characters or so will display in Google search results. I keep my titles shorter than that whenever possible. This makes for a nice headline for the SERPS, and prevents the title from being cut off in mid senten... Get the idea?
Remember each page should have its own unique title tag, and that title tag should describe only the page for which you are writing it, and not your site in general. The title tag is arguably the most important search ranking factor for any particular page, so you should choose your words for your title tag carefully. Eliminate any words that are not absolutely necessary, and for optimal ranking, matched the title tag to what your headline is going to be of the page.
Write the title in plain English, using proper grammar. Make it easy to read, and do not just stuff a jumble of keywords in there. Remember this is the headline for your search listing. As a headline, it should captivate the reader’s attention and motivate them to click. What do you think is more effective to draw in a customer..."Cleveland Real Estate - Joe Blow Agent", or "Cleveland Real Estate - Secrets to Saving Money" ?
A common trend seems to be "Capitalizing Important Words in the Title Tag". I like doing that as well, and it makes your listing stand out from the crowd. Technically, it will not affect your rankings, but standing out from the crowd is important. I don't recommend using all caps though, because just like emails written in all caps, it's considered improper etiquette. You don't want to stand out from the crowd in a bad way.
Use your primary keyphrase, (unique for each page) in the title tag whenever possible, and I prefer to use it at the front of the tag. Although a well designed, content rich website that conveys an appropriate theme can still rank well without having the keyword in the title, the odds are still in your favor if you use the primary phrase for each page in that page’s title tag.
Your company name should be dead last, if it's even used at all, unless you're a well known brand. Sure, it's a nice ego boost to see your name in the bolded search results, but consumers are not likely to search for you by name, unless you are a Coca-Cola, a Pepsi, or a NASCAR. By using your company name in the title tag, you're wasting space that could otherwise be used for another persuasive key word or phrase. What do you want: new customers or bragging rights?
Your title tag is arguably the single most important factor when it comes to search engine rankings. It's the headline that people see when they look at the search result pages, and it's the first key to a search engine as to what your page is about. By using a unique title tag on every page, using that same tag is the headline of your page, and developing inbound links based on that same title tag phrase, you're going to be a step ahead of the competition, and isn't that what it's all about?
Writing Great Ttitle Tags for the Search Engines - To learn more about this author, visit Scott Hendison's Website.
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I like to follow a few basic rules when writing title tags...
Keep in mind that only 63 characters or so will display in Google search results. I keep my titles shorter than that whenever possible. This makes for a nice headline for the SERPS, and prevents the title from being cut off in mid senten... Get the idea?
Remember each page should have its own unique title tag, and that title tag should describe only the page for which you are writing it, and not your site in general. The title tag is arguably the most important search ranking factor for any particular page, so you should choose your words for your title tag carefully. Eliminate any words that are not absolutely necessary, and for optimal ranking, matched the title tag to what your headline is going to be of the page.
Write the title in plain English, using proper grammar. Make it easy to read, and do not just stuff a jumble of keywords in there. Remember this is the headline for your search listing. As a headline, it should captivate the reader’s attention and motivate them to click. What do you think is more effective to draw in a customer..."Cleveland Real Estate - Joe Blow Agent", or "Cleveland Real Estate - Secrets to Saving Money" ?
A common trend seems to be "Capitalizing Important Words in the Title Tag". I like doing that as well, and it makes your listing stand out from the crowd. Technically, it will not affect your rankings, but standing out from the crowd is important. I don't recommend using all caps though, because just like emails written in all caps, it's considered improper etiquette. You don't want to stand out from the crowd in a bad way.
Use your primary keyphrase, (unique for each page) in the title tag whenever possible, and I prefer to use it at the front of the tag. Although a well designed, content rich website that conveys an appropriate theme can still rank well without having the keyword in the title, the odds are still in your favor if you use the primary phrase for each page in that page’s title tag.
Your company name should be dead last, if it's even used at all, unless you're a well known brand. Sure, it's a nice ego boost to see your name in the bolded search results, but consumers are not likely to search for you by name, unless you are a Coca-Cola, a Pepsi, or a NASCAR. By using your company name in the title tag, you're wasting space that could otherwise be used for another persuasive key word or phrase. What do you want: new customers or bragging rights?
Your title tag is arguably the single most important factor when it comes to search engine rankings. It's the headline that people see when they look at the search result pages, and it's the first key to a search engine as to what your page is about. By using a unique title tag on every page, using that same tag is the headline of your page, and developing inbound links based on that same title tag phrase, you're going to be a step ahead of the competition, and isn't that what it's all about?
Writing Great Ttitle Tags for the Search Engines - To learn more about this author, visit Scott Hendison's Website.
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John AlexanderJohn has taught keyword research and SEO skills to small groups of business owners and Webmasters from over 80 different countries world wide since 2002. John is also the Director of Search Engine Academy ; Co-director of Training at Search Engine Workshops offering live, SEO Workshops with his partner SEO educator Robin Nobles, author of the very first comprehensive online search engine marketing courses at SEO Training Online and the SEO Workshop Resource Center. I look forward to hearing from you! - Visit John Alexander's Website |
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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Linda RichardsonLinda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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