Scott Hendison Articles

Writing Great Ttitle Tags for the Search Engines - Click To Read Article
Your title tag is the headline that people will see on the search results page. It's also one of the primary factors that search engines use to determine your ranking for a given search phrase. This, however, is declining in importance.

Writing Description Tags to Attract Visitors - Click To Read Article
If your title tag is considered the headline, then think of your description tag as the ad copy below the headline. A good description tag will compel the reader to visit your website, when viewed in the search results, right below your title tag.

WordPress - Scott's 10 Commandments - Click To Read Article
These are basic rules to follow if you're setting up a site or blog with one of the world's most popular content management systems, WordPress.

Top Ten SEO Issues - Click To Read Article
These are what I believe to be the top 10 most important things that you need to get your website found in the search engine results pages. They are not necessarily in any particular order of importance, because the importance can vary from time to time, and search engine to search engine.

Understanding The Basics Of Pay Per Click Advertising - Click To Read Article
Pay per click advertising can be a great business tool. It can be used to beef up traffic and get your business' name out there for a fairly low price. Waiting around for organic search engine results to build can be painstaking, PPC offers businesses a fast return on their marketing bucks. Before you jump into PPC with both feet, you need to understand a few key principals and a little PPC jargon.

Top 10 SEO Issues - Expanded 21 to 30 - Click To Read Article
Expanding on the beginner and intermediate tips, this list is geared more for the advanced search marketer.

Top 10 SEO Issues - Expanded 11 to 20 - Click To Read Article
Beyond the "Top 10 SEO Factors" Here are more, numbers 11 - 20, for intermediate level web marketers.

Think Beyond Just Getting Links - Click To Read Article
Is your web page newsworthy, funny, valuable, controversial, helpful, or even shocking? If not, then why would anyone want to link to you?

The Header Tag - How to Use it to Your Advantage - Click To Read Article
Few things can more clearly define the subject of a printed page than the headline. Think of a header tag as a headline, because that's exactly what it is.

Ten Ways to Avoid Customer Contact - Click To Read Article
A sarcastic but all too true look at how some websites make it difficult to contact them. Don't be a victim of these pitfalls - unless you want to.

Site Map Tips - Click To Read Article
Choosing to include a site map in your website is like sending out a house warming invitation to search engine spiders. Spiders only allocate a limited amount of time for the crawling of each website. A site map is filled with text only information that saves the crawler precious time while ensuring your site’s most important info gets logged.

Social Media Marketing - Participation vs. Exploitation - Click To Read Article
The term, "social media marketing", is an oxymoron. If you think about the process only as “marketing”, you’re likely going to fail, because you are trying to exploit the very concept that these networks were founded on.

SEO Tactic Tips: Choosing To Cheat Or Fly Straight - Click To Read Article
The allure of keyword stuffing gibberish, doorway pages, misleading titles, script cloaking, and artificial links can be hard to resist while you wait for your organic SERP ranking to climb. Your mama always told you that get rich quick scams don’t work - the same applies to get increased SERP ranking quick scams as well.

Link Building Ideas - Click To Read Article
What are some good ways to build links to your website into your business? The words "link bait" get used frequently when discussing link building; what does that mean?

Link Building Tips - Click To Read Article
Quality over quantity is the message these days when it comes to link building.

Joining the Social Networks - Click To Read Article
This past summer, I made a huge time investment joining and learning everything I could about various Web 2.0 communities. I have several clients that will really benefit from participation in these communities, and I can’t coach very well if I’ve never played the game, can I?

Increase Spider Activity for More Visibility - Click To Read Article
The more frequently the spiders visit your site, the higher authority you may be given by the search engines. This is a list of creative ways to get more search spider activity at your website, and hopefully, improve your rankings.

How to Determine the Value of a Link - Click To Read Article
Some links are worth more than others, but how can you tell which ones are good and which ones are worthless, not only for yourself, but for your competitors too??

Diversify Your Link Building Efforts - Click To Read Article
Good inbound links for your website can be hard to come by, but if you try enough different strategies, something always sticks.

Do Not Change Your URL's - Click To Read Article
If you change the page names of your website, you are going to run into big problems. Amazingly, some people just don't get that...

10 Rules for an Internet Marketer - Click To Read Article
These are important things to remember if you're an entrepreneur, an internet marketer, working on your own website or on the sites of clients.

10 Effective Copywriting Tips for SEO - Click To Read Article
10 ways to make your pages more digestable for readers, and for the search engines.


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