How SEO and Website Translation will Effect your Online Marketing Strategy
How SEO and Website Translation will Effect your Online Marketing Strategy
In today's world, most people are using the Internet to find information and gain access to resources they both normally cannot access or would require some travel and effort to acquire. The Internet solves this disparity between customer need and customer access by enabling any user in a myriad of countries with a portal to the Internet to have access to all the information/services/products they desire with a click of a button. This change has led many marketing firms and agencies to evolve their marketing strategies from radio and TV to aggressive online awareness and promotional activities. This change is due in part to the immense potential for growth the Internet facilitates in both the local and global markets for service(s) or product(s).
All this is clear but why translate my website to any particular foreign languages?
The above is a very common question that brings the author back to a personal marketing philosophy and direction as the manager and owner of a business. Business owners seek to implement marketing strategies that will build awareness among the maximum amount of customer segments that would be interested in my product/service. Operating under this philosophy, once any owner defines the goals he/she wants to achieve, the realization that new markets he/she wants to open are not limited to those of his/her native country becomes quite apparent. The motivations for translation become self-explanatory.
Translating and localizing ones product/service offering allows exponentially faster growth by removing any language or cultural barriers that would prevent potential clients from understanding product/service offering and in turn purchasing product/service.
Even when a website has been translated into a particular language, unless the content is localized, culture can remain as one last barrier to the consumer understanding a company's product offering. English, for example, is spoken in many different cultures; however, English idioms and connotations of words can mean completely different things to people from different cultures. In England, the term bang can have sexual connotations; while in the U.S., getting started with a bang means getting off to a great start. This is exactly why the localization process has to be done by professionals who will not only translate the message to the target language but also write the content with the targeted culture in mind. Using key phrases and words that attract and appeal to the target market allows the right message to be delivered from inside the culture and not from the outside which results in success through building awareness among target customers and in turn bringing revenues.
With the importance of the translation/localization part of the process stated, the focus can now be placed on the importance of an effective SEO strategy.
Multilingual SEO and Localization
The definition of SEO is "Search Engine Optimization" which basically means to optimize ones website in such a way that search engines would deem its content more relevant to specific keywords entered by the user in the search bar than any of the competitors' websites.
Before consumers can understand this translated content and see that a product meets their needs, they must be aware of the site that provides these solutions. An effective SEO strategy takes a business owner beyond localization of the content of his/her site and builds awareness for his/her business brand and allows potential customers to find the accompanying service(s)/product(s) with relative ease through localization and optimization of the site for local major search engines for a particular language.
According to the Forrester Research, an independent technology and research company, if a website is not among the first twenty in the search engines it may as well not exist. Ninety percent of all Internet users do not bother looking any further than the first two pages of the search results. Users now more than ever are aware of what they need and would rather find products and services themselves through the Internet than have information thrown at them. Potential consumers rely heavily on major search engines to find the products and services they desire to meet their needs and thus greater optimization of a website for these engines creates better awareness. Using a professional SEO who understands the specific language requirements and culture for any particular language can best equip a site to appear in the first two pages of results.
Return on an SEO & Translation Investment
Those who feel they are candidates for SEO strategies must be aware that successful long lasting results are achieved by working with the search engine and giving Google, e.g., all the elements it needs for its algorithm. These individuals must also be aware that such programs take time and cannot be done overnight or within just a few days because it is a very precise mathematical process demanding research and time to any given field or area.
Optimizing ones multilingual website for all major and local search engines helps boost the amount of visits on a particular website up to one hundred percent or more; usually meaning more business and more awareness for their service(s) and message one wants to convey to any foreign market which normally would have been out of ones reach.
In conclusion, taking a translation project for website content and Search Engine Optimization (SEO) can be very complex and time consuming. Trying to do it without knowing exactly how to do so can cause more damage than good to ones business in both aspects of translation and SEO. Both processes demand professional knowledge and experience which allow one to represent ones business in the most professional way to the most people possible. Revenues come from brand and product awareness, and this awareness comes from effective marketing strategies. Translating website content and optimizing search position on search engines are both examples of effective marketing at work.
I believe and from my experience as an SEO Expert this will change the way business is done and how market reach is evaluated.
How SEO and Website Translation will Effect your Online Marketing Strategy - To learn more about this author, visit Orad Elkayam's Website.
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Understanding the power of the Internet and its influence on marketing strategy is the first step towards the realization of the importance and requisiteness of website translation to reach not just the native language market but the global market as well.
In today's world, most people are using the Internet to find information and gain access to resources they both normally cannot access or would require some travel and effort to acquire. The Internet solves this disparity between customer need and customer access by enabling any user in a myriad of countries with a portal to the Internet to have access to all the information/services/products they desire with a click of a button. This change has led many marketing firms and agencies to evolve their marketing strategies from radio and TV to aggressive online awareness and promotional activities. This change is due in part to the immense potential for growth the Internet facilitates in both the local and global markets for service(s) or product(s).
All this is clear but why translate my website to any particular foreign languages?
The above is a very common question that brings the author back to a personal marketing philosophy and direction as the manager and owner of a business. Business owners seek to implement marketing strategies that will build awareness among the maximum amount of customer segments that would be interested in my product/service. Operating under this philosophy, once any owner defines the goals he/she wants to achieve, the realization that new markets he/she wants to open are not limited to those of his/her native country becomes quite apparent. The motivations for translation become self-explanatory.
Translating and localizing ones product/service offering allows exponentially faster growth by removing any language or cultural barriers that would prevent potential clients from understanding product/service offering and in turn purchasing product/service.
Even when a website has been translated into a particular language, unless the content is localized, culture can remain as one last barrier to the consumer understanding a company's product offering. English, for example, is spoken in many different cultures; however, English idioms and connotations of words can mean completely different things to people from different cultures. In England, the term bang can have sexual connotations; while in the U.S., getting started with a bang means getting off to a great start. This is exactly why the localization process has to be done by professionals who will not only translate the message to the target language but also write the content with the targeted culture in mind. Using key phrases and words that attract and appeal to the target market allows the right message to be delivered from inside the culture and not from the outside which results in success through building awareness among target customers and in turn bringing revenues.
With the importance of the translation/localization part of the process stated, the focus can now be placed on the importance of an effective SEO strategy.
Multilingual SEO and Localization
The definition of SEO is "Search Engine Optimization" which basically means to optimize ones website in such a way that search engines would deem its content more relevant to specific keywords entered by the user in the search bar than any of the competitors' websites.
Before consumers can understand this translated content and see that a product meets their needs, they must be aware of the site that provides these solutions. An effective SEO strategy takes a business owner beyond localization of the content of his/her site and builds awareness for his/her business brand and allows potential customers to find the accompanying service(s)/product(s) with relative ease through localization and optimization of the site for local major search engines for a particular language.
According to the Forrester Research, an independent technology and research company, if a website is not among the first twenty in the search engines it may as well not exist. Ninety percent of all Internet users do not bother looking any further than the first two pages of the search results. Users now more than ever are aware of what they need and would rather find products and services themselves through the Internet than have information thrown at them. Potential consumers rely heavily on major search engines to find the products and services they desire to meet their needs and thus greater optimization of a website for these engines creates better awareness. Using a professional SEO who understands the specific language requirements and culture for any particular language can best equip a site to appear in the first two pages of results.
Return on an SEO & Translation Investment
Those who feel they are candidates for SEO strategies must be aware that successful long lasting results are achieved by working with the search engine and giving Google, e.g., all the elements it needs for its algorithm. These individuals must also be aware that such programs take time and cannot be done overnight or within just a few days because it is a very precise mathematical process demanding research and time to any given field or area.
Optimizing ones multilingual website for all major and local search engines helps boost the amount of visits on a particular website up to one hundred percent or more; usually meaning more business and more awareness for their service(s) and message one wants to convey to any foreign market which normally would have been out of ones reach.
In conclusion, taking a translation project for website content and Search Engine Optimization (SEO) can be very complex and time consuming. Trying to do it without knowing exactly how to do so can cause more damage than good to ones business in both aspects of translation and SEO. Both processes demand professional knowledge and experience which allow one to represent ones business in the most professional way to the most people possible. Revenues come from brand and product awareness, and this awareness comes from effective marketing strategies. Translating website content and optimizing search position on search engines are both examples of effective marketing at work.
I believe and from my experience as an SEO Expert this will change the way business is done and how market reach is evaluated.
How SEO and Website Translation will Effect your Online Marketing Strategy - To learn more about this author, visit Orad Elkayam's Website.
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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John AlexanderJohn has taught keyword research and SEO skills to small groups of business owners and Webmasters from over 80 different countries world wide since 2002. John is also the Director of Search Engine Academy ; Co-director of Training at Search Engine Workshops offering live, SEO Workshops with his partner SEO educator Robin Nobles, author of the very first comprehensive online search engine marketing courses at SEO Training Online and the SEO Workshop Resource Center. I look forward to hearing from you! - Visit John Alexander's Website |
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
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Anne BarrAnne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website |
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Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
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Cheryl MatthynssensCheryl is a life skills coach, licensed Chemical Dependency Counselor and a 20 year entrepreneur. Cheryl's dedication to achieving a life of balance led to her expanding her teaching from the simple managing of life's daily challenges to adding financial well being as well. A direct marketer with DrinkACT, she is gaining ground in the online community with her concepts of making sure business owners, entreprenuers and employees have well rounded life styles. She opened up a small affiliate site - The Balance Guide- to help others find resources for mental and emotional well being. Visit Cheryl's blog to see more of the diversity beyond business she has began offering online at www.thebalanceguide.blogspot.com - Visit Cheryl Matthynssens's Website |
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