Software Localization vs. Game Localization
Software Localization vs. Game Localization
To really understand the differences between the two forms of localization, it is easiest to look at the purpose of a game and software product. The main purpose of a game is to entertain and the key to entertaining often relies upon creativity and innovation. Whereas business software is generally characterized by practicality and efficiency for the end user. This aspect of software localization is further characterized by standardized localization practices. These standardized processes are not always transferable to the game industry, because games vary so much in their genre and function that the localization approach is often adapted in order to retain the game’s unique characteristics and playing format.
Game localization and software localization also share some common elements. Both processes must combine language translation with software, and are forced to deal with space limitations. Furthermore, game localization and software localization share similar processes and both enter internationalization phases and QA phases before a final product is released. Lastly, the concept of simultaneous shipment (Simship) is also a commonality for both forms of localization. Simultaneous shipment is a preferred process where the English version of the product is released in unison with the other localized products.
Software Localization vs Game Localization - To learn more about this author, visit Orad Elkayam's Website.
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Game localization combines elements of software localization as well as audiovisual translation. Today, the majority of best-seller games feature intricate translation elements including: complex storylines, multiple game play features, 3D graphics, and human voices for in-game dialogue.
To really understand the differences between the two forms of localization, it is easiest to look at the purpose of a game and software product. The main purpose of a game is to entertain and the key to entertaining often relies upon creativity and innovation. Whereas business software is generally characterized by practicality and efficiency for the end user. This aspect of software localization is further characterized by standardized localization practices. These standardized processes are not always transferable to the game industry, because games vary so much in their genre and function that the localization approach is often adapted in order to retain the game’s unique characteristics and playing format.
Game localization and software localization also share some common elements. Both processes must combine language translation with software, and are forced to deal with space limitations. Furthermore, game localization and software localization share similar processes and both enter internationalization phases and QA phases before a final product is released. Lastly, the concept of simultaneous shipment (Simship) is also a commonality for both forms of localization. Simultaneous shipment is a preferred process where the English version of the product is released in unison with the other localized products.
Software Localization vs Game Localization - To learn more about this author, visit Orad Elkayam's Website.
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Dave KurlanDave Kurlan is the founder and CEO of Objective Management Group, Inc., the industry leader in sales assessments and sales force evaluations, and the CEO of David Kurlan & Associates, Inc., a consulting firm specializing in sales force development. Dave has been a top rated speaker at Inc. Magazine's Conference on Growing the Company, the Sales & Marketing Management Conference and the Gazelles Sales & Marketing Summit. He has been featured on radio and TV, including World Business Review with General Norman Schwarzkopf, in Inc. Magazine, Selling Power Magazine, Sales & Marketing Management Magazine and Incentive Magazine. He is the author of Mindless Selling and Baseline Selling – How to Become a Sales Superstar by Using What You Already Know about the Game of Baseball. He created and wrote STAR, a proprietary recruiting process for hiring great salespeople, and he writes Understanding the Sales Force, a popular business Blog and is a contributing author to The Death of 20th Century Selling and 101 Great Ways to Improve Your Life, Volume 2. - Visit Dave Kurlan's Website |
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