Orad Elkayam Articles

Software Localization vs. Game Localization - Click To Read Article
It is important to distinguish between a software localization project and a game localization project. Software localization generally takes into account a user’s ability to input dates, numbers, and other data in their respective country formats. Additionally, software localization needs to consider the use of standard keyboard characters, and that user messages are comprehensible in any language...

Search Engine Optimization (SEO) as a Business Strategy - Click To Read Article
The World Wide Web has grown with participants ranging from grandpas to gamers to major CEOs logging in on a daily basis to find information of their own particular interest. Using the Internet as a promotional platform has become increasingly difficult. In the beginning there were few sites that offered content, the bulk of which were maintained by a very small community. With the advent of the Internet becoming increasingly understood by the masses, the ability to post and promote information has become easy while successful implementation of marketing initiatives is, in a word, difficult.

Multilingual SEO: the Multi-Market Advantage - Click To Read Article
An online multilingual marketing strategy is essential for any business wanting to expand into international markets. Today, companies are spending thousands of dollars to develop and maintain localized websites outside their domestic market.

How SEO and Website Translation will Effect your Online Marketing Strategy - Click To Read Article
In today's world, most people are using the Internet to find information and gain access to resources they both normally cannot access or would require some travel and effort to acquire. The Internet solves this disparity between customer need and customer access by enabling any user in a myriad of countries with a portal to the Internet to have access to all the information/services/products they desire with a click of a button. This change has led many marketing firms and agencies to evolve their marketing strategies from radio and TV to aggressive online awareness and promotional activities. This change is due in part to the immense potential for growth the Internet facilitates in both the local and global markets for service(s) or product(s).


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