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Why you should consider making internet video infomercials - it's easier than you may think

Written by: John Hacking

Article Overview: As the penetration of faster Internet speeds throughout the world improves, and the cost of video production equipment drops dramatically, there are more and more reasons for marketers to consider using videos to generate more web traffic and generate more sales.

Why you should consider making internet video infomercials - it's easier than you may think

Here's six good reasons why you should consider making internet video infomercials:

++ Video is a credible medium ++
Because seeing and hearing is believing, people trust moving pictures more than they do the printed word or straight audio. By making your own internet video infomercial you put a face, a voice and a persona to the product or service you're trying to promote.

++ Internet video is dirt cheap ++
If you have an Internet connection and a video camera that can create video computer files, the only other cost involved in making Internet video infomercials is your time. With practice you should be able to shoot, edit, caption and upload a simple one to two minute video in about 3-4 hours. Microsoft includes a basic video editing software package called Movie Maker with Windows XP. It's fine for simple editing, adding captions and some special effects.

++ Infomercials use a proven formula ++
The infomercial formula may seem trite and shop-worn, but the reasons advertisers still use it is because it works. Billions of dollars in sales have been generated using the AIDA formula. AIDA stands for: attention - interest - desire - action. Writing an infomercial script isn't that hard. In fact there is a free online infomercial script generator at searchtempo.com that can get you started.

++ There are multiple free distribution channels ++
There are over 50 video streaming sites desperate for your content - even your advertising content. The best known ones are Youtube, Google video, Metacafe, and Yahoo Video, but there are many more. You will find that within minutes of uploading your video, dozens of people will have watched your video. I had over 200 viewings of my search engine optimisation infomercial within 24 hours. And that was from just one video streaming web site. Multiply that by 50 sites and you can imagine the impact and increase in web traffic.

++ The search engines just love video ++
Within hours of uploading your videos to the popular sites the major search engines will have spidered and indexed the video titles and descriptions. These titles and descriptions rank very well in the search engines.

The use of video on the Internet to promote products and services or to generate traffic to a web site is just another example of the web 2.0 phenomenon - user generated content rules. By creating and uploading your own video content I can guarantee you will get more traffic, more credibility and more sales.

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Article Tags: infomercial, Infomercials, Internet connection, Internet video, internet video infomercial, internet video infomercials, video camera, video computer, video editing software, Yahoo



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