Why you should consider making internet video infomercials - it's easier than you may think
Why you should consider making internet video infomercials - it's easier than you may think
++ Video is a credible medium ++
Because seeing and hearing is believing, people trust moving pictures more than they do the printed word or straight audio. By making your own internet video infomercial you put a face, a voice and a persona to the product or service you're trying to promote.
++ Internet video is dirt cheap ++
If you have an Internet connection and a video camera that can create video computer files, the only other cost involved in making Internet video infomercials is your time. With practice you should be able to shoot, edit, caption and upload a simple one to two minute video in about 3-4 hours. Microsoft includes a basic video editing software package called Movie Maker with Windows XP. It's fine for simple editing, adding captions and some special effects.
++ Infomercials use a proven formula ++
The infomercial formula may seem trite and shop-worn, but the reasons advertisers still use it is because it works. Billions of dollars in sales have been generated using the AIDA formula. AIDA stands for: attention - interest - desire - action. Writing an infomercial script isn't that hard. In fact there is a free online infomercial script generator at searchtempo.com that can get you started.
++ There are multiple free distribution channels ++
There are over 50 video streaming sites desperate for your content - even your advertising content. The best known ones are Youtube, Google video, Metacafe, and Yahoo Video, but there are many more. You will find that within minutes of uploading your video, dozens of people will have watched your video. I had over 200 viewings of my search engine optimisation infomercial within 24 hours. And that was from just one video streaming web site. Multiply that by 50 sites and you can imagine the impact and increase in web traffic.
++ The search engines just love video ++
Within hours of uploading your videos to the popular sites the major search engines will have spidered and indexed the video titles and descriptions. These titles and descriptions rank very well in the search engines.
The use of video on the Internet to promote products and services or to generate traffic to a web site is just another example of the web 2.0 phenomenon - user generated content rules. By creating and uploading your own video content I can guarantee you will get more traffic, more credibility and more sales.
Why you should consider making internet video infomercials its easier than you may think - To learn more about this author, visit John Hacking's Website.
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Here's six good reasons why you should consider making internet video infomercials:
++ Video is a credible medium ++
Because seeing and hearing is believing, people trust moving pictures more than they do the printed word or straight audio. By making your own internet video infomercial you put a face, a voice and a persona to the product or service you're trying to promote.
++ Internet video is dirt cheap ++
If you have an Internet connection and a video camera that can create video computer files, the only other cost involved in making Internet video infomercials is your time. With practice you should be able to shoot, edit, caption and upload a simple one to two minute video in about 3-4 hours. Microsoft includes a basic video editing software package called Movie Maker with Windows XP. It's fine for simple editing, adding captions and some special effects.
++ Infomercials use a proven formula ++
The infomercial formula may seem trite and shop-worn, but the reasons advertisers still use it is because it works. Billions of dollars in sales have been generated using the AIDA formula. AIDA stands for: attention - interest - desire - action. Writing an infomercial script isn't that hard. In fact there is a free online infomercial script generator at searchtempo.com that can get you started.
++ There are multiple free distribution channels ++
There are over 50 video streaming sites desperate for your content - even your advertising content. The best known ones are Youtube, Google video, Metacafe, and Yahoo Video, but there are many more. You will find that within minutes of uploading your video, dozens of people will have watched your video. I had over 200 viewings of my search engine optimisation infomercial within 24 hours. And that was from just one video streaming web site. Multiply that by 50 sites and you can imagine the impact and increase in web traffic.
++ The search engines just love video ++
Within hours of uploading your videos to the popular sites the major search engines will have spidered and indexed the video titles and descriptions. These titles and descriptions rank very well in the search engines.
The use of video on the Internet to promote products and services or to generate traffic to a web site is just another example of the web 2.0 phenomenon - user generated content rules. By creating and uploading your own video content I can guarantee you will get more traffic, more credibility and more sales.
Why you should consider making internet video infomercials its easier than you may think - To learn more about this author, visit John Hacking's Website.
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
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Cheryl MatthynssensCheryl is a life skills coach, licensed Chemical Dependency Counselor and a 20 year entrepreneur. Cheryl's dedication to achieving a life of balance led to her expanding her teaching from the simple managing of life's daily challenges to adding financial well being as well. A direct marketer with DrinkACT, she is gaining ground in the online community with her concepts of making sure business owners, entreprenuers and employees have well rounded life styles. She opened up a small affiliate site - The Balance Guide- to help others find resources for mental and emotional well being. Visit Cheryl's blog to see more of the diversity beyond business she has began offering online at www.thebalanceguide.blogspot.com - Visit Cheryl Matthynssens's Website |
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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Linda RichardsonLinda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website |
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