What is SEO?

SEO is not rocket science, it just requires some serious research and work. In an ideal world, a website would be built around core SEO principles from the start...unfortunately this is not always the case! Sometimes we have to redesign elements of the site so that it performs at its best. Here are the key steps in optimising your site:

*Research your keywords, and write lots of content around these keywords. All search engines love content, so the more the better. DO NOT cut and paste from other sources, as this will get your site tagged as duplicate content.

*Make sure that all your HTML tags are utilised fully. Title tags and alt tags are very important.

*Add a privacy policy, contact page, and a good sitemap page to your site.

*Submit your site to all of the major search engines.

*Submit your site to lots of good quality web directories

*Find places that you would like to be linked from, contact the webmasters, and exchange links.

*As an ongoing process, write good articles about your industry, and submit them to article sites. This will provide a link to your site, and if the article is reprinted, will result in more visitors to your site.

These are the general guidelines for successful SEO, but I also recommend using a PPC campaign, especially with Google. It will take you a while to get this right, but when you do, will result in great results for you.

Happy "SEO"-ing

What is SEO? - To learn more about this author, visit Peter Slevin's Website.

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