In the world of SEO how do know the Good ones from the Bad ones? A good place to start to find out who is real and who is not is during your interview process. To follow is some very direct questions you have the right to ask. Don't worry if you do not understand the language at this point, you are more interested in not so much as what there answer is but rather how they answer the questions. Listen, really listen, do they stutter, do they need to put you on hold to get an answer, do they give you a factual answer or a run around response? Have fun with this and never be afraid ever to ask any one from any profession the hard questions.
Real SEO professionals understand that results come from the math, or referred to as the Algorithm. Know the math, get the results!
Have fun!
SEO Quiz:
How do you determine what keywords I should use?
• Can you provide me with a keyword count that is searched monthly?
What are your rules for the title browser?
• What is your strategy, if any, for how many characters should be in the title browser?
• What is your strategy for the percentage of Density needed to achieve the target keyword?
What is your strategy for the Description tag?
• Do you have a strategy for how many characters should or should not be used?
• Do you have a strategy for the density of relevance for each target, a percentage?
What is your believe on Meta Tag Keywords?
• Are they valuable, if not why, if so, who still recognizes them?
Do you have any rules for on page keywords?
• Density? Placement of these words?
• Is there any value in the syntax variations?
How does Google treat the differences between a word that is plural versus singular?
Does Google treat differently in their algorithms a noun versus a pro-noun?
What is Page Rank and is it really important?
How valuable are backward links?
How does Google measure a sites age?
1. URL Registration date?
2. Launch Date?
3. Last Page Updated?
Since there is nothing coming from Yahoo, Google, or MSN informing the world what their algorithms are, how do you go about coming up with your strategy?
Finally - can you show me the results you are getting for clients?
(get the hard keyword phrases, do not let them show you results they are getting for the companies own Branded name, too easy. For example if they rent cars in Denver, make them show you at least a report that has 40 ways one might search for a "Rental cars in Denver" and how they are rankings on page one for Google, Yahoo, and MSN at least.
Remember this there is no Magic, no quick fix, or real secretes to SEO, it all comes back to math and the good ones reverse engineer the results of search engines to determine what the math is. All in all when we are done we check off 87 different things we watch for.
For propriety reasons I will not provide the answers to any of these questions here within this form, it would defeat the purpose. Real potential clients are free to contact me via email using your companies email address, or call me directly from your office.
Good SEO vs. Bad SEO "how do you test to know"? - To learn more about this author, visit Erik Brinkman's Website.
Like this article? Share it with your friends
 |
Related Articles |
|
 GCD Explains Direct Mail Basics
|
| |
Women from all over the country recently participated in a marketing conference geared specifically for women who own small businesses. Gail Clanton Diggs, of GCD Writing and Marketing, spoke with the group about t...
|
|
3 Key Elements of Direct Mail
|
| |
In this day of Internet marketing, direct mail is still relevant and can be done cost effectively. This article explains how.
|
|
Build Your Brand
|
| |
So you’ve read my points on the power of a Personal Brand (see "Live It Loud and Clear!" or "Be Your Own Adjective") and you're interested, but you don’t know where to start. That is the topic for this month’s ...
|
|
Do You Have What It Takes To Become An Entrepreneur
|
| |
Believe it or don't, I just flunked another test for "entrepreneurial" traits!
From my test score, it appears I am probably better adapted to washing dishes than running a business. Then again, according to the ...
|
|
Live blogging the Thanksgiving drive
|
| |
 I’m headed down I-35 somewhere south of Oklahoma City fully wireless and blogging - don’t worry I’m not driving.
|
|
|
|
![[Get Copyright Permissions]](http://license.icopyright.net/images/icopy-w.gif){kind=small}
