One of the questions I frequently receive is, “How do I compare my website traffic with my competitor’s traffic?” Until recently there weren’t many options available. Many people use Alexa.com but the problem with Alexa is their statistics come only from the people who have downloaded the Alexa Tool Bar and added it to their computer. This is a small sampling of Internet users so the data is highly questionable.
The next source I really like is Compete.com. The nice thing about Compete.com is it also gives you an idea of what keywords people use to find your competitor’s websites.
The last and newest source is Google Trends for Websites. This new service from Google gives you a great picture of the long term traffic pattern of your site and your competitors but if you run a small business it doesn’t provide you with any data. I can say it is a great source for qualifying lead generation firms or firms that approach you to advertise in their websites though.
How do I compare my website traffic with my competitor’s traffic? - To learn more about this author, visit Daryl Clark's Website.
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Daryl Clark
(Visit Daryl's Website)
Daryl has a Bachelor of Science Degree in
Marketing from Missouri State University.
He started his first Internet marketing
website in 2000 His blog: "Internet search
marketing SEO free tips" is a popular
destination for web surfers seeking free
expert advice about search engine
optimization and Internet marketing.
Aside from running Internet Search
Marketing Inc., Daryl as a paid consultant
acts as the Director of Online Marketing
for Gatlin Education Services a Cengage
Company. Because of Daryl's expertise
Gatlin's website traffic has gone from
280,000 to 1,500,000 visitors annually
which enabled Gatlin Education to sell to
Cengage for an undisclosed sum.
Daryl's client base covers a wide variety
of industries. As of today, Daryl has no
clients whose website's and businesses
have not seen sales growth, website
traffic growth and improved search engine
placement as result of working with his
firm.
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