A lot of SEO professionals depend on website analytics, product purchasing surveys and web based forms to track the success of their SEO efforts. I recently took a page out of the direct marketer’s handbook by adding a toll free call forwarding phone number to a client’s website.
The reason we decided to add this tracking method was because we have significantly increased the level of qualified traffic coming to their site via the search engines but very few visitors were filling out their contact form. I asked them recently how many people were calling from the website and they said, “no one was.” With the new traffic levels they are experiencing I felt it was virtually impossible for them not to be receiving any calls. The solution was to add a toll free call forwarding number. Now about 3-5% of their website visitors are calling using this number, so we have a better feel for how the website is working as a lead generator besides just staring at our increases in monthly website traffic. Can we still improve conversions? You bet we can. We have decided to meet once a month to review traffic levels, calls and conversion rates and we are committed to finding more ways to convert these qualified website visitors into customers.
Measuring SEO return on investment (ROI) via toll free call forwarding. - To learn more about this author, visit Daryl Clark's Website.
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Leanne Hoagland Smith
Are your sales where you want them to be? Will you be one of the few who achieves sales success or one of the many who have failed to change? So what are you doing to change those results? Let’s be honest, with companies moving globally and at lightening speeds, the traditional business solutions are outdated and dead. My approach moves your business out of its comfort zone and secures your competitive advantage now. If you are seeking to increase sales, build customer loyalty, create a culture of great attitudes or just achieve some sleep filled nights, then we should talk because my clients have experienced exactly those types of results. Learn more about customer loyalty at http://www.processspecialist.com/customer-loyalty.htm Give me a call at 219.759.5601 for a free strategy session. P.S. If you are seeking a motivational speaker, sales trainer or small business expert that will leave your audience smiling and remembering, please feel free to contact me at 219.759.5601. - Visit Leanne Hoagland Smith's Website |
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Daryl Clark
(Visit Daryl's Website)
Daryl Clark has 10 years of experience in
search engine optimization (SEO) and
Internet marketing. Three of his client's
Internet sales grew so substantially they
were able to sell their companies for ten
of millions of dollars. His proprietary
link building and link baiting program can
significantly impact the Google organic
rankings of virtually any established
website within a matter of weeks. As of
today he has no clients whose websites
have not experienced significant
improvement in the leads from organic
search.
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