Measuring SEO return on investment (ROI) via toll free call forwarding.
A lot of SEO professionals depend on website analytics, product purchasing surveys and web based forms to track the success of their SEO efforts. I recently took a page out of the direct marketer’s handbook by adding a toll free call forwarding phone number to a client’s website.
The reason we decided to add this tracking method was because we have significantly increased the level of qualified traffic coming to their site via the search engines but very few visitors were filling out their contact form. I asked them recently how many people were calling from the website and they said, “no one was.” With the new traffic levels they are experiencing I felt it was virtually impossible for them not to be receiving any calls. The solution was to add a toll free call forwarding number. Now about 3-5% of their website visitors are calling using this number, so we have a better feel for how the website is working as a lead generator besides just staring at our increases in monthly website traffic. Can we still improve conversions? You bet we can. We have decided to meet once a month to review traffic levels, calls and conversion rates and we are committed to finding more ways to convert these qualified website visitors into customers.
Measuring SEO return on investment ROI via toll free call forwarding - To learn more about this author, visit Daryl Clark's Website.
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Dianne CramptonDianne Crampton is an executive leadership coach, team culture consultant, author and president of TIGERS Success Series, Inc. Dianne has been helping CEO's and Executives connect their employees to their core values and goals for over 20 years using the trademarked TIGERS team culture process, which stands for trust, interdependence, genuineness, empathy, risk and success. To download a free white paper on behaviors that build strong teams and behaviors that will predictably tear them down go here. Dianne's contribution to the 2010 Pfeiffer Consulting Journal (an imprint of John Wiley and Sons Publishers) entitled TIGERS Hearted Teams is available in November 2009. Her new book TIGERS Among Us: 5 Winning Business Team Cultures And Why, Three Creeks Publishing will release in March 2010. To receive publishing discounts, subscribe to the free TigerTracks Newsletter here. - Visit Dianne Crampton's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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