Eleven years ago, the most popular search engine was AltaVista and the most popular directory was Yahoo. In the interim, some of the other popular search engines like MetaCrawler and Excite disappeared and/or were reborn. Just like any other relatively new industry, the search engine industry has experienced a tremendous amount of consolidation.
Yahoo now owns AltaVista, All the Web, and Overture, (renamed Yahoo Search Marketing Solutions). MSNw as using Yahoo’s Search Marketing to provide their “sponsored” results but now they have their own pay per click division. Google has a pay-for-placement service called AdWords. Which search engines are most popular today? According to Comscore.com in May of 2008 the popularity break down for the top five search engines were as follows
Google Sites - 61.8%
Yahoo! Sites - 20.6%
Microsoft Sites -8.5%
AOL - 4.5%
Ask Network - 4.5%
As you can see, more people use Google than any other search engine. In fact Google’s market share of search has grown 25% in the past two years. Lots of users evidently prefer Google because they consider Google’s results more relevant to their search objectives.
Each of the major search engines uses a pay-for-placement model along with a free (organic) search component. When your search yields items headed “Sponsored Results,” those are companies paying to be found under the search terms that you chose. Relevancy can be a matter of commercialization. As companies agree to pay more for top search results, the consumer’s typical search may turn up fewer and fewer companies to choose from, as a direct consequence of the expanding budgets going to pay-for-placement.
Regardless of which search engine you choose, your top concern as a consumer is to get the most relevant results. While continued commercialization of search engines is inevitable, ultimately it is the consumer who determines future trends. Your Internet search decisions today will ultimately anoint the search engine leader of tomorrow.
Which search engines are most popular today - To learn more about this author, visit Daryl Clark's Website.
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Daryl Clark
(Visit Daryl's Website)
Daryl has a Bachelor of Science Degree in
Marketing from Missouri State University.
He started his first Internet marketing
website in 2000 His blog: "Internet search
marketing SEO free tips" is a popular
destination for web surfers seeking free
expert advice about search engine
optimization and Internet marketing.
Aside from running Internet Search
Marketing Inc., Daryl as a paid consultant
acts as the Director of Online Marketing
for Gatlin Education Services a Cengage
Company. Because of Daryl's expertise
Gatlin's website traffic has gone from
280,000 to 1,500,000 visitors annually
which enabled Gatlin Education to sell to
Cengage for an undisclosed sum.
Daryl's client base covers a wide variety
of industries. As of today, Daryl has no
clients whose website's and businesses
have not seen sales growth, website
traffic growth and improved search engine
placement as result of working with his
firm.
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