Why did my search engine rankings at Google go down?
Why did my search engine rankings at Google go down?
A frequent question I get is, “why did my website’s ranking at Google go down?” There are usually a variety of reasons not just one reason. First of all Google rankings seldom remain static, so you better get used to the changes. Google’s search ranking algorithm is incredibly complex and always in flux. Their engineer’s are continually striving to improve search relevancy. The most common reasons for changes in your search engine rankings are:
1. Your competition is getting more and better inbound links to their site.
2. Some of the in-bound links to your web site have been devalued.
3. A search term you once had good ranking for is now a term that Google has determined requires “freshness” and information sites are replacing the product related or commercial sites for that term.
What remedies do you have? First and most important, make sure you continually build inbound links using search related anchor text to your site. You can find out which sites are linking to your competitors and get them to link back to you. You can also create your own linking strategies. These strategies can include consistently creating new content. Techniques include article writing, press releases, social networking, integrating a Word Press or Blogger.com blog into your root domain and disseminating you own RSS feed. You can also do one-way linking and reciprocal linking with theme related sites if you are in a small niche.
Ultimately you cannot be complacent about your rankings. The web is ever expanding and those companies staying on top of search engine and Internet marketing trends will continue to outrank their competitors.
Why did my search engine rankings at Google go down - To learn more about this author, visit Daryl Clark's Website.
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If you have ever had your web site near the top of the rankings for relevant search terms it can be a very heady experience. This is especially true if you are able to capture the #1 ranking for a search term related to your product or service.
A frequent question I get is, “why did my website’s ranking at Google go down?” There are usually a variety of reasons not just one reason. First of all Google rankings seldom remain static, so you better get used to the changes. Google’s search ranking algorithm is incredibly complex and always in flux. Their engineer’s are continually striving to improve search relevancy. The most common reasons for changes in your search engine rankings are:
1. Your competition is getting more and better inbound links to their site.
2. Some of the in-bound links to your web site have been devalued.
3. A search term you once had good ranking for is now a term that Google has determined requires “freshness” and information sites are replacing the product related or commercial sites for that term.
What remedies do you have? First and most important, make sure you continually build inbound links using search related anchor text to your site. You can find out which sites are linking to your competitors and get them to link back to you. You can also create your own linking strategies. These strategies can include consistently creating new content. Techniques include article writing, press releases, social networking, integrating a Word Press or Blogger.com blog into your root domain and disseminating you own RSS feed. You can also do one-way linking and reciprocal linking with theme related sites if you are in a small niche.
Ultimately you cannot be complacent about your rankings. The web is ever expanding and those companies staying on top of search engine and Internet marketing trends will continue to outrank their competitors.
Why did my search engine rankings at Google go down - To learn more about this author, visit Daryl Clark's Website.
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John AlexanderJohn has taught keyword research and SEO skills to small groups of business owners and Webmasters from over 80 different countries world wide since 2002. John is also the Director of Search Engine Academy ; Co-director of Training at Search Engine Workshops offering live, SEO Workshops with his partner SEO educator Robin Nobles, author of the very first comprehensive online search engine marketing courses at SEO Training Online and the SEO Workshop Resource Center. I look forward to hearing from you! - Visit John Alexander's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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