Why did my search engine rankings at Google go down?
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Free Download - Which search engines are most popular today By Daryl Clark |
If you have ever had your web site near the top of the rankings for relevant search terms it can be a very heady experience. This is especially true if you are able to capture the #1 ranking for a search term related to your product or service.
A frequent question I get is, “why did my website’s ranking at Google go down?” There are usually a variety of reasons not just one reason. First of all Google rankings seldom remain static, so you better get used to the changes. Google’s search ranking algorithm is incredibly complex and always in flux. Their engineer’s are continually striving to improve search relevancy. The most common reasons for changes in your search engine rankings are:
1. Your competition is getting more and better inbound links to their site.
2. Some of the in-bound links to your web site have been devalued.
3. A search term you once had good ranking for is now a term that Google has determined requires “freshness” and information sites are replacing the product related or commercial sites for that term.
What remedies do you have? First and most important, make sure you continually build inbound links using search related anchor text to your site. You can find out which sites are linking to your competitors and get them to link back to you. You can also create your own linking strategies. These strategies can include consistently creating new content. Techniques include article writing, press releases, social networking, integrating a Word Press or Blogger.com blog into your root domain and disseminating you own RSS feed. You can also do one-way linking and reciprocal linking with theme related sites if you are in a small niche.
Ultimately you cannot be complacent about your rankings. The web is ever expanding and those companies staying on top of search engine and Internet marketing trends will continue to outrank their competitors.
Why did my search engine rankings at Google go down - To learn more about this author, visit Daryl Clark's Website.
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Kalena JordanKalena Jordan is the search industry’s first agony aunt, here to answer your tricky questions about search engines. Kalena is Co-Founder and Director of Studies at Search Engine College, an online training institution offering instructor-led short courses and downloadable self-study courses in Search Engine Optimization and other Search Engine Marketing subjects. She’s been marketing websites online since 1996 and blogging about search since 2002. For her full bio, view Kalena’s Linked In Profile. When not working, Kalena likes to go geocaching, hiking or fishing. She also plays a mean darabuka. - Visit Kalena Jordan's Website |
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John AlexanderJohn has taught keyword research and SEO skills to small groups of business owners and Webmasters from over 80 different countries world wide since 2002. John is also the Director of Search Engine Academy ; Co-director of Training at Search Engine Workshops offering live, SEO Workshops with his partner SEO educator Robin Nobles, author of the very first comprehensive online search engine marketing courses at SEO Training Online and the SEO Workshop Resource Center. I look forward to hearing from you! - Visit John Alexander's Website |
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