Why do my search engine rankings at Google change?
Why do my search engine rankings at Google change?
1. Your competition is getting more and better inbound links to their site.
2. Some of the in-bound links to your web site have been devalued.
3. A search term you once had good ranking for is now a term that Google has determined requires “freshness” and information sites are replacing the product related or commercial sites for that term.
What remedies do you have? First and most important, make sure you continually build inbound links using search related anchor text to your site. You can find out which sites are linking to your competitors and get them to link back to you. You can also create your own linking strategies. These strategies can include article writing, press releases, integrating a Word Press or Blogger.com blog into your root domain and disseminating you own RSS feed. You can also do one-way linking and reciprocal linking with theme related sites. Ultimately you cannot be complacent about your rankings. The web is ever expanding and those companies staying on top of search engine and Internet marketing trends will continue to outrank their competitors.
Why do my search engine rankings at Google change - To learn more about this author, visit Daryl Clark's Website.
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A frequent question I get is, “why has my web site’s ranking at Google gone down?” There are usually a variety of reasons not just one reason. First of all Google rankings seldom remain static, so you better get used to the changes. Google’s search ranking algorithm is incredibly complex and always in flux. Their engineer’s are continually striving to improve search relevancy. The most common reasons for changes in your search engine rankings are:
1. Your competition is getting more and better inbound links to their site.
2. Some of the in-bound links to your web site have been devalued.
3. A search term you once had good ranking for is now a term that Google has determined requires “freshness” and information sites are replacing the product related or commercial sites for that term.
What remedies do you have? First and most important, make sure you continually build inbound links using search related anchor text to your site. You can find out which sites are linking to your competitors and get them to link back to you. You can also create your own linking strategies. These strategies can include article writing, press releases, integrating a Word Press or Blogger.com blog into your root domain and disseminating you own RSS feed. You can also do one-way linking and reciprocal linking with theme related sites. Ultimately you cannot be complacent about your rankings. The web is ever expanding and those companies staying on top of search engine and Internet marketing trends will continue to outrank their competitors.
Why do my search engine rankings at Google change - To learn more about this author, visit Daryl Clark's Website.
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John AlexanderJohn has taught keyword research and SEO skills to small groups of business owners and Webmasters from over 80 different countries world wide since 2002. John is also the Director of Search Engine Academy ; Co-director of Training at Search Engine Workshops offering live, SEO Workshops with his partner SEO educator Robin Nobles, author of the very first comprehensive online search engine marketing courses at SEO Training Online and the SEO Workshop Resource Center. I look forward to hearing from you! - Visit John Alexander's Website |
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Leanne Hoagland-SmithAre your sales where you want them to be? Will you be one of the few who achieves sales or business success or one of the many who have failed to change? Are you tired of being told you are like everyone else? Then you may find my first book on sales of interest. Be the Red Jacket in the Sea of Gray Suits, The Keys to Unlocking Sales available at Amazon or at http://www.processspecialist.com/red-jacket.htm. This book is a reflection of my no-nonsense approach to improving sales to overall business results. If you are truly committed to making sustainable changes, then I can help you secure a positive return on your investment because I focus on executable solutions not telling you the problems you already know you have. From training to corporate (group) coaching to executive one on one coaching, my approach is to assess, create awareness, build a goal driven action plan and then execute. The bottom line question is "Not do you or your employees know it, but do you or they want to do it?" Please call for a free strategy session at 219.759.5601. - Visit Leanne Hoagland-Smith's Website |
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Anne BarrAnne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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