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Know Your Limits and Your Competitors

Written by: Jeff Pela

Article Overview: We are continuing our efforts to help educate our readers. This is the second part in this education series.

Know Your Limits and Your Competitors

E-business owners need to understand that #1 placement in Google or any other search engine cannot be promised or guaranteed. It is very possible for most established websites to take a top 10 position for certain keywords; however it is not reasonable to believe that you can obtain top 10 search results for every key word including the most popular keywords for the particular field. For some e-businesses it would be a great start to get your website indexed. We are not saying don't strive for #1 rankings, but just remember 3rd or 4th place for certain terms can be profitable as well. The trick when choosing the right keyword is to try and find a keyword that gets a good amount of searches, but has a relatively low level of competition, which will help you gain in your fight for the top spot.

When companies open for business, it is a good idea that the business owners studies their competition and has a good understanding of their strengths and weaknesses. This holds true for e-businesses you never want to start a new project and spend money without knowing who you are going into business against. Sales and marketing managers have always needed information about their competitors’ products, prices, channels of distribution, and promotional strategies to plan their own marketing strategies. Search engine optimization is a type of marketing strategy, and in order to formulate an affective campaign of your own, you must be well informed about the optimization strategies of your competitors.

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Article Tags: Google, search engine



Related Forum Posts
Re: Congress To Make eBay A Rat -- Good Idea or Bad Idea?? - Hi GT, I agree with you. Competitors can use this against each other which is not good for business
Re: SEO... - 1: Find the Best Keywords 2: Discover Your Competitors 3: Optimize Your Title 4: Optimize Your META Tags 5: Use Headings 6: Use Title and ALT Attributes 7: Nomenclatures 8: Create a Site Map Page 9: Include a robots.txt File 10: Install a sitemap.xml for Google MySQL/Oracle:
How to Make Management Profile? - Here are some tips to make a management profile which helps to attract lenders to invest in your business: 1- Tile i.e. Name of the Business 2- Legal structure of the company 3- When did it start its operation? i.e. DD/MMM/YYYY 4- Shareholders and Directors detail (if any) i.e. Name of shareholders, No. of shares and its percentage 5- Name of the Board of Directors Name and short brief about them 6- Current Manpower i.e. in numbers 7- Management and their short profile i.e. name, designation, experience and qualification 8- What services you are offering? Write it down. 9- Your Competitors 10- Main clients or Targeted clients
Re: Best Internet Marketing Strategy - [quote="jennysmith14":2wxugq3d]Hello Friends.......... Best Internet Marketing Strategy are # Start with a web promotion plan and an effective web design and development strategy. # Get ranked at the top in major search engines, and practice good Search Optimization Techniques. # Learn to use Email Marketing Effectively. # Dominate your marketing niche with affiliate, reseller, and associate programs. # Request an analysis from an Internet marketing coach or Internet marketing consultant. # Build a responsive opt-in email list.[/quote:2wxugq3d] Hi Jenny, All good valid advice here to readers. The one thing I might add for clarification to readers is on point number 4 concerning "dominating" search results. I always like to clarify the importance of dominating for a variety of well researched keyword phrases that ideally target your ideal buying audience. Sometimes people misunderstand and think the objective is too dominate all top 10 spots for the same keyword. The reason this is not wise is that anyone successfully dominating all top 10 spots may actually be reported to Google Abuse because the purpose of a search engine is to display a variety of choices. Competitors can become quite upset with a company who is dominating all top 10 spots for the same phrase. I realize you know this already, but just thought I'd throw it in for anyone new to SEO. A better way to "dominate" is for a variety of very well researched phrases to pull in multiple audiences of readers. Great post Jenny. Thanks


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