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Link Building Methods Types of Links

Written by: Jeff Pela

Article Overview: Link building might be one of the most, if not the most valuable aspect in a successful SEO campaign. Link popularity is one of the key main ingredients in determining where your website ranks. The misconception about this idea is that many people believe "the more links I can get to my site, the higher my site will rank". This is not always and not usually the case, it is the optimizers goal and job to determine the middle ground and in which instances the quality of the incoming links are more important than the quantity.

Link Building Methods Types of Links

There are 2 main types of links and several ways or methods that optimizers and search engine experts use in order to generate links from other sites to the website being optimized. It is always the goal of any link building campaign to have an optimal number of links pointing to their site, however the quantity of links doesn't always equate to higher rankings.

The first type is reciprocal links. These are links that point you’re your website to another in return, the other website has a link that points directly to your website. The next is one-way links. One way links are links that point from another site to your site, with no reciprocal links. One way links are given more importance in the search engines algorithm than reciprocal links.

One method for creating links to your website is directory submission and article submission. These are two different ways to get links to your website. The first method (directory submission) places a link of your website with a couple lines of descriptive text about your website, in a directory of other sites and businesses. The second method (article submission) places links of your site along with brief articles and press releases on article directories, blogs, and other discussion forums.

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  Define a link building strategy
  Online Income Websites Will Have an Advantage When Using Link Building Programs
  Link Popularity

Article Tags: reciprocal links, search engine experts



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