Research Your Keywords and Your Competition
Research Your Keywords and Your Competition
The optimizer would want to look at the amount of pay per click (PPC) ads on the page, which gives an idea as to how much people are willing to spend on advertising for that keyword (the more PPC ads, the more people are willing to spend on advertising).
There are also many free tools which you can view the total number of searches per keyword, and also get suggestions of other keywords related to your specific search such as:
http://tools.seobook.com/general/keyword/
http://www.keyworddiscovery.com/
http://freekeywords.wordtracker.com/keyword-suggestion-tool.html?
and https://adwords.google.com/select/KeywordTool
Take all of this information into consideration when performing your research. Look for keywords that get a good number of monthly searches, but doesn't have in the hundred of millions in competition. Pay attention to the keywords and try and be as descriptive as possible, which usually helps with choosing a keyword/keyword phrase that will be better choice for your example. For example choose "shoe repair" instead of "shoes".
Research Your Keywords and Your Competition - To learn more about this author, visit Jeff Pela's Website.
Like this article? Share it with your friends
The fastest and easiest way to gain information on your competition is to enter the keywords in which you intend to market into search engines and look for the results. First you want to search for a term, i.e. car wash (All examples are with Google). You should see a blue box indicating the number of total results found for that keyword. Next do the same search with quotation marks around the words; this is a more accurate search, because the quotation marks indicate that you are looking for that exact phrase. This technique give you an approximate idea about how many sites there are using this term within their website title or text. Although this is a good method to determine the total number of sites that are indexed on the web within your keyword, you are not competing against each of these sites, but more specifically the sites that are properly optimized.
The optimizer would want to look at the amount of pay per click (PPC) ads on the page, which gives an idea as to how much people are willing to spend on advertising for that keyword (the more PPC ads, the more people are willing to spend on advertising).
There are also many free tools which you can view the total number of searches per keyword, and also get suggestions of other keywords related to your specific search such as:
http://tools.seobook.com/general/keyword/
http://www.keyworddiscovery.com/
http://freekeywords.wordtracker.com/keyword-suggestion-tool.html?
and https://adwords.google.com/select/KeywordTool
Take all of this information into consideration when performing your research. Look for keywords that get a good number of monthly searches, but doesn't have in the hundred of millions in competition. Pay attention to the keywords and try and be as descriptive as possible, which usually helps with choosing a keyword/keyword phrase that will be better choice for your example. For example choose "shoe repair" instead of "shoes".
Research Your Keywords and Your Competition - To learn more about this author, visit Jeff Pela's Website.
Like this article? Share it with your friends
 | |
 |
No article feedback found. |
| |
Leave Your Feedback |
 | |
| |||
John AlexanderJohn has taught keyword research and SEO skills to small groups of business owners and Webmasters from over 80 different countries world wide since 2002. John is also the Director of Search Engine Academy ; Co-director of Training at Search Engine Workshops offering live, SEO Workshops with his partner SEO educator Robin Nobles, author of the very first comprehensive online search engine marketing courses at SEO Training Online and the SEO Workshop Resource Center. I look forward to hearing from you! - Visit John Alexander's Website |
|||
|
To learn more about the Evan Elite Author Program please contact us. | |||
 | |
|  |
Subscribe to Jeff's articles
 | |
|
|  |
 | |
|
| |
 | |||||||
|
 | ||
 |
||
 |
||
 |
||
|
| ||
 |
| Have you written articles that would be of value to entrepreneurs? Become an expert on our site by publishing them! Expose yourself to a wide audience, drive more traffic to your website and get more sales! Click Here for details. |
|
|
 |
| Modeling the Masters: Learn the true secrets behind Walt Disney's business success factors & grow your company! Video produced by Phanta Media |
|
|
 |
"Learn straight from Evan how you can Make a Full Time Income (And More) from a Website"
Click Here To Learn More |
|
|
|
|
Get advice & tips from famous business owners, new articles by entrepreneur experts, my latest website updates, & special sneak peaks at what's to come!
|
|
|
 Success & Happiness Success Worksheet Lifestyle and Leadership Memorandum Template 2 Write A Bestseller |
|
 | ||
 |
Top 50 Political Blogs
Top Political Blogs of 2009 | |
 |
The Top 10 ProBlogger Posts
Best Posts for Bloggers | |
| ||
 | ||||
| ||||
|
| ||||
| ||||
|
|
|
|
|
||||||||||||
|
Email us your ideas on how to make our website more valuable! Thank you Sharon from Toronto Salsa Lessons / Classes for your suggestions to make the newsletter look like the website and profile younger entrepreneurs like Jennifer Lopez and Sean Combs!
|
|
|
| ||||||||||||
| ||||||||||||
|
|
||||||||||||