What is Anchor Text?
Anchor text is the hyper-linked text that allows the user to move around web sites.
Anchor Text Relevancy From a search engine stand point it is important that the anchor text be relevant to the information that it points to. If it is it can improve your ranking in the search engines. So for example if your web site is dedicated to selling exercise videos and the page that you are going to point to has numerous articles on exercise videos then you have a high relevancy.
To achieve even higher relevancy make sure that the integrity of the document that your pointing to has been marked up with those same anchor text phrases. I.E. The page title of the page you are going to is called "exercise videos" and your anchor text is the same.
What Not To Do:
It is a common mistake to see people use "click here" in anchor text. In doing this you are loosing many possible users. Instead use descriptive anchor text phrases that are relevant to the subject matter.
Anchor Text, How Important is it Anyway? - To learn more about this author, visit Chris Padavick's Website.
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Chris Padavick
(Visit Chris's Website)
My name is Chris Padavick and I am the
President of Hieroweb Interactive.
Hieroweb Interactive has been online since
1992 and we develop, design, maintain and
market web sites on the World Wide Web. We
combine solid graphic arts design with
excellent web design principles to achieve
an eye appealing design. Other services
that we provide are logo design, e
commerce design, 3D animation, application
design, flash design, search engine
optimization, email blast design, web
hosting and marketing. We develop a brand
from the ground up starting with the
design of a custom logo, stationary,
advertising pieces and web site design.
View our clients list at:
www.hiero.com/clients.html and see
some of our award winning designs.
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