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Anchor Text, How Important is it Anyway?

Written by: Chris Padavick

Article Overview: What is Anchor Text? Anchor text is the hyper-linked text that allows the user to move around web sites. Anchor Text Relevancy From a search engine stand point it is important that the anchor text be relevant to the information that it points to. If it is it can improve your ranking in the search engines. So for example if your web site is dedicated to selling exercise videos and the page that you are going to point to has numerous articles on exercise videos then you have a high relevancy.

Anchor Text, How Important is it Anyway?

What is Anchor Text?

Anchor text is the hyper-linked text that allows the user to move around web sites.

Anchor Text Relevancy

From a search engine stand point it is important that the anchor text be relevant to the information that it points to. If it is it can improve your ranking in the search engines. So for example if your web site is dedicated to selling exercise videos and the page that you are going to point to has numerous articles on exercise videos then you have a high relevancy.

To achieve even higher relevancy make sure that the integrity of the document that your pointing to has been marked up with those same anchor text phrases. I.E. The page title of the page you are going to is called "exercise videos" and your anchor text is the same.

What Not To Do:

It is a common mistake to see people use "click here" in anchor text. In doing this you are loosing many possible users. Instead use descriptive anchor text phrases that are relevant to the subject matter.

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Article Tags: anchor text, exercise videos, integrity, mistake, relevancy, search engine, search engines, subject matter, text phrases



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Re: How to Promote Your Blog – The Definitive Guide to Promoting - Great Post! Dont forget to put your blog in Anchor Text For SEO purposes for the keywords you want when getting backlinks (for example with article marketing)...Very important. You can conquer quite a few small Niches and get your site on the number 1 spot in Google!
Re: How to Promote Your Blog – The Definitive Guide to Promoting - [quote="T.J.":3s4z9eh8]Great Post! Dont forget to put your blog in Anchor Text For SEO purposes for the keywords you want when getting backlinks (for example with article marketing)...Very important. You can conquer quite a few small Niches and get your site on the number 1 spot in Google![/quote:3s4z9eh8] Using the anchor text for your chosen keywords is important for every link you create, internally and externally. Alan
Re: Quick Ways To Utilize SEO Effectively - Great tips, Jeff. The key here is creating unique content. As far as your questions; I'm not sure about the first one. Anchor text is the text that is hyperlinked to a web page, or the text that is "clickable." Anchor text is vital because it is what determines what pages get ranked high depending on the number of occurrences there are for those pages.
Re: How can I promote my site? - To promote website online you need to hire professional SEO expert because you have to perform the below activities for your website promotion:- Start On page optimization which includes the following task:- 1. Meta tag optimization 2. Header Tag Optimization 3. Alt tag Optimization 4. Content Optimization 5. Anchor Text Optimization 6. URL Optimization 7. Navigation Optimization After On page optimization, Start off Page Optimization which includes the following task:- 1. Link building 2. Directory submission 3. Classified Ads submission 4. Article submission 5. Press Release submission 6. Social Bookmarking 7. Business Listing 8. Local Listing 9. Blog Optimization 10. PPT Creation & Optimization
Re: What works for you? - Hi Yinka, I work better under pressure of deadlines when I am doing something for other people. However, I like to have the leisure to develop my own projects. The first case is what Stephen Covey calls a "Quadrant 1" activity ("Important and urgent") whereas the second case is a "Quadrant 2" activity ("Important, not urgent"). We should aim to make as much time as possible for Q2 activities so that we can develop our own projects. Easier said than done!


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