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How Important are High Search Engine Rankings?

How Important are High Search Engine Rankings?

The higher up you appear, the better off you are. I would assume that I'm not telling you something that you don't already know, but here is the hard evidence. 62% of web searchers click on search engine results that appear on the 1st page, 28% of web searchers click on search engine results that appear on the 2nd and 3rd pages, and 10% of web searchers click on search engine results that appear on the 4th and 5th pages. That is why it is extremely important that you or your business appear on the 1st page of the SERPS!

To get there for your demographic it is important that you select the right keyphrases that are pertinent to what you do, create rich content for all of the pages on your site, get inbound links to your site based on those pertinent keyphrases and make sure that they point to the correct pages within your site. So if you have a page about apples they inbound links to that page would have hyperlinked text talking and containing the word apple or apple types like Macintosh.

Taking the time to optimize your site will not only increase your sales but your business credibility as well.





How Important are High Search Engine Rankings - To learn more about this author, visit Chris Padavick's Website.

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John Alexander
John has taught keyword research and SEO skills to small groups of business owners and Webmasters from over 80 different countries world wide since 2002. John is also the Director of Search Engine Academy ; Co-director of Training at Search Engine Workshops offering live, SEO Workshops with his partner SEO educator Robin Nobles, author of the very first comprehensive online search engine marketing courses at SEO Training Online and the SEO Workshop Resource Center.
I look forward to hearing from you! - Visit John Alexander's Website

Stephanie Robey
Stephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals.

She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com   Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences.  Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University.

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Chris Padavick
(Visit Chris's Website) My name is Chris Padavick and I am the President of Hieroweb Interactive. Hieroweb Interactive has been online since 1992 and we develop, design, maintain and market web sites on the World Wide Web. We combine solid graphic arts design with excellent web design principles to achieve an eye appealing design. Other services that we provide are logo design, e commerce design, 3D animation, application design, flash design, search engine optimization, email blast design, web hosting and marketing. We develop a brand from the ground up starting with the design of a custom logo, stationary, advertising pieces and web site design. View our clients list at: http://www.hiero.com/clients.html and see some of our award winning designs.

Chris Padavick is a Gold author on EvanCarmichael.com
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