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How Important are High Search Engine Rankings?

Written by: Chris Padavick

Article Overview: The higher up you appear, the better off you are. I would assume that I'm not telling you something that you don't already know, but here is the hard evidence. 62% of web searchers click on search engine results that appear on the 1st page, 28% of web searchers click on search engine results that appear on the 2nd and 3rd pages, and 10% of web searchers click on search engine results that appear on the 4th and 5th pages.

How Important are High Search Engine Rankings?

The higher up you appear, the better off you are. I would assume that I'm not telling you something that you don't already know, but here is the hard evidence. 62% of web searchers click on search engine results that appear on the 1st page, 28% of web searchers click on search engine results that appear on the 2nd and 3rd pages, and 10% of web searchers click on search engine results that appear on the 4th and 5th pages. That is why it is extremely important that you or your business appear on the 1st page of the SERPS!

To get there for your demographic it is important that you select the right keyphrases that are pertinent to what you do, create rich content for all of the pages on your site, get inbound links to your site based on those pertinent keyphrases and make sure that they point to the correct pages within your site. So if you have a page about apples they inbound links to that page would have hyperlinked text talking and containing the word apple or apple types like Macintosh.

Taking the time to optimize your site will not only increase your sales but your business credibility as well.

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Article Tags: inbound links, search engine results, web searchers



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