The higher up you appear, the better off you are. I would assume that I'm not telling you something that you don't already know, but here is the hard evidence. 62% of web searchers click on search engine results that appear on the 1st page, 28% of web searchers click on search engine results that appear on the 2nd and 3rd pages, and 10% of web searchers click on search engine results that appear on the 4th and 5th pages. That is why it is extremely important that you or your business appear on the 1st page of the SERPS!
To get there for your demographic it is important that you select the right keyphrases that are pertinent to what you do, create rich content for all of the pages on your site, get inbound links to your site based on those pertinent keyphrases and make sure that they point to the correct pages within your site. So if you have a page about apples they inbound links to that page would have hyperlinked text talking and containing the word apple or apple types like Macintosh.
Taking the time to optimize your site will not only increase your sales but your business credibility as well.
How Important are High Search Engine Rankings? - To learn more about this author, visit Chris Padavick's Website.
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Chris Padavick
(Visit Chris's Website)
My name is Chris Padavick and I am the
President of Hieroweb Interactive.
Hieroweb Interactive has been online since
1992 and we develop, design, maintain and
market web sites on the World Wide Web. We
combine solid graphic arts design with
excellent web design principles to achieve
an eye appealing design. Other services
that we provide are logo design, e
commerce design, 3D animation, application
design, flash design, search engine
optimization, email blast design, web
hosting and marketing. We develop a brand
from the ground up starting with the
design of a custom logo, stationary,
advertising pieces and web site design.
View our clients list at:
www.hiero.com/clients.html and see
some of our award winning designs.
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