How Important are High Search Engine Rankings?
How Important are High Search Engine Rankings?
To get there for your demographic it is important that you select the right keyphrases that are pertinent to what you do, create rich content for all of the pages on your site, get inbound links to your site based on those pertinent keyphrases and make sure that they point to the correct pages within your site. So if you have a page about apples they inbound links to that page would have hyperlinked text talking and containing the word apple or apple types like Macintosh.
Taking the time to optimize your site will not only increase your sales but your business credibility as well.
How Important are High Search Engine Rankings - To learn more about this author, visit Chris Padavick's Website.
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The higher up you appear, the better off you are. I would assume that I'm not telling you something that you don't already know, but here is the hard evidence. 62% of web searchers click on search engine results that appear on the 1st page, 28% of web searchers click on search engine results that appear on the 2nd and 3rd pages, and 10% of web searchers click on search engine results that appear on the 4th and 5th pages. That is why it is extremely important that you or your business appear on the 1st page of the SERPS!
To get there for your demographic it is important that you select the right keyphrases that are pertinent to what you do, create rich content for all of the pages on your site, get inbound links to your site based on those pertinent keyphrases and make sure that they point to the correct pages within your site. So if you have a page about apples they inbound links to that page would have hyperlinked text talking and containing the word apple or apple types like Macintosh.
Taking the time to optimize your site will not only increase your sales but your business credibility as well.
How Important are High Search Engine Rankings - To learn more about this author, visit Chris Padavick's Website.
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John AlexanderJohn has taught keyword research and SEO skills to small groups of business owners and Webmasters from over 80 different countries world wide since 2002. John is also the Director of Search Engine Academy ; Co-director of Training at Search Engine Workshops offering live, SEO Workshops with his partner SEO educator Robin Nobles, author of the very first comprehensive online search engine marketing courses at SEO Training Online and the SEO Workshop Resource Center. I look forward to hearing from you! - Visit John Alexander's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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