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SEO - Back to Basics

Written by: Chris Padavick

Article Overview: A German Company Sistrix recently analyzed roughly 10,000 web sites to see if there were any common elements to reaching the top of the SERPS in Google. Here are some of the results that they found in their research.

SEO - Back to Basics

A German Company Sistrix recently analyzed roughly 10,000 web sites to see if there were any common elements to reaching the top of the SERPS in Google. Here are some of the results that they found in their research:



They found keywords in bolded type, h2 to h6 tags (not so much in h1 tags), title tags along with these words in the body text were important. Image names and domain names with keywords helped also. Keywords in file paths or the parameters in a dynamic web site url didn't seem to have a positive effect. Having inbound links seemed to have on of the biggest impacts in Google's SERPS, for example a SERPS at number 11 in Google had about 4 times less the inbound links as did the number 1 spot.

Once again it seems sticking to the basic rules of SEO over time will garnish favorable rewards! Happy SEO-ing!

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Article Tags: German Company Sistrix, Google, inbound links, research, SERPS



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