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SEO - Back to Basics



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A German Company Sistrix recently analyzed roughly 10,000 web sites to see if there were any common elements to reaching the top of the SERPS in Google. Here are some of the results that they found in their research:



They found keywords in bolded type, h2 to h6 tags (not so much in h1 tags), title tags along with these words in the body text were important. Image names and domain names with keywords helped also. Keywords in file paths or the parameters in a dynamic web site url didn't seem to have a positive effect. Having inbound links seemed to have on of the biggest impacts in Google's SERPS, for example a SERPS at number 11 in Google had about 4 times less the inbound links as did the number 1 spot.

Once again it seems sticking to the basic rules of SEO over time will garnish favorable rewards! Happy SEO-ing!


SEO - Back to Basics - To learn more about this author, visit Chris Padavick's Website.

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About the Author


Chris Padavick
(Visit Chris's Website)
My name is Chris Padavick and I am the President of Hieroweb Interactive. Hieroweb Interactive has been online since 1992 and we develop, design, maintain and market web sites on the World Wide Web. We combine solid graphic arts design with excellent web design principles to achieve an eye appealing design. Other services that we provide are logo design, e commerce design, 3D animation, application design, flash design, search engine optimization, email blast design, web hosting and marketing. We develop a brand from the ground up starting with the design of a custom logo, stationary, advertising pieces and web site design. View our clients list at: www.hiero.com/clients.html and see some of our award winning designs.
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