Strangely enough a lot of web site owners don't take the time to have their web pages optimized for the search engines. The effects of optimizing a web site will pay off greatly over time, but some webmasters not wanting to invest the time in proper optimization resort to cloaking.
Cloaking is the design of special pages that are written for search engine spiders. They identify a spider based on a set of IP address's and return special optimized pages instead of what a web surfer would normally see. If the search engine catches the cloaked pages they will ban a site from their index. It is just a matter of time before a site that implements cloaked pages will be caught.
Search engines want to return the freshest possible content to the end user. To achieve this, high quality sites need to be indexed. To build a high quality site you need to have numerous pages on your web site with rich textual content. You also want your html code to be clean and well written. Poorly designed html can have an effect on how your web pages will rank. You should focus on one to two and possibly three keyphrases that each web page is optimized for. Trying to get many phrases per page simply will not work. The most important aspect of your web site optimization is building a good inbound link campaign, over time.
If these simple time consuming steps are followed the rewards gained will far exceed the time spent. Happy Optimizing!
Should Web Sites Use Cloaking? - To learn more about this author, visit Chris Padavick's Website.
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Chris Padavick
(Visit Chris's Website)
My name is Chris Padavick and I am the
President of Hieroweb Interactive.
Hieroweb Interactive has been online since
1992 and we develop, design, maintain and
market web sites on the World Wide Web. We
combine solid graphic arts design with
excellent web design principles to achieve
an eye appealing design. Other services
that we provide are logo design, e
commerce design, 3D animation, application
design, flash design, search engine
optimization, email blast design, web
hosting and marketing. We develop a brand
from the ground up starting with the
design of a custom logo, stationary,
advertising pieces and web site design.
View our clients list at:
www.hiero.com/clients.html and see
some of our award winning designs.
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