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Should Web Sites Use Cloaking?

Written by: Chris Padavick

Article Overview: Strangely enough a lot of web site owners don't take the time to have their web pages optimized for the search engines. The effects of optimizing a web site will pay off greatly over time, but some webmasters not wanting to invest the time in proper optimization resort to cloaking. Cloaking is the design of special pages that are written for search engine spiders. They identify a spider based on a set of IP address's and return special optimized pages instead of what a web surfer would normally see. If the search engine catches the cloaked pages they will ban a site from their index. It is just a matter of time before a site that implements cloaked pages will be caught.

Should Web Sites Use Cloaking?

Strangely enough a lot of web site owners don't take the time to have their web pages optimized for the search engines. The effects of optimizing a web site will pay off greatly over time, but some webmasters not wanting to invest the time in proper optimization resort to cloaking.

Cloaking is the design of special pages that are written for search engine spiders. They identify a spider based on a set of IP address's and return special optimized pages instead of what a web surfer would normally see. If the search engine catches the cloaked pages they will ban a site from their index. It is just a matter of time before a site that implements cloaked pages will be caught.

Search engines want to return the freshest possible content to the end user. To achieve this, high quality sites need to be indexed. To build a high quality site you need to have numerous pages on your web site with rich textual content. You also want your html code to be clean and well written. Poorly designed html can have an effect on how your web pages will rank. You should focus on one to two and possibly three keyphrases that each web page is optimized for. Trying to get many phrases per page simply will not work. The most important aspect of your web site optimization is building a good inbound link campaign, over time.

If these simple time consuming steps are followed the rewards gained will far exceed the time spent. Happy Optimizing!

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Article Tags: high quality, implements, matter of time, phrases, proper optimization, quality sites, rewards, search engine spiders, search engines, textual content, web page, web pages, web site optimization



Related Forum Posts
Re: Bad SEO techniques? - [quote="markrollies":267frjr2]Cloaking is considered as spamming? How about those affiliate marketer who cloak their affiliate links? [/quote:267frjr2] I guess it would depend on how they're going about cloaking their links. There are a [i:267frjr2]gazillion[/i:267frjr2] different ways to do it these days.
Re: Bad SEO techniques? - Cloaking is considered as spamming? How about those affiliate marketer who cloak their affiliate links? Aside from that, unrelated links are also considered spamming? So you mean to say, those comments in unrelated sites are considered spams?
Re: Best Internet Marketing Strategy - Sites don't become leaders in their field because of advanced SEO tactics, hey become leaders because they serve their audience the best. A great product (i.e a great site) is a very powerful marketing tool and makes all your other marketing efforts a lot more effective.
Re: To Recruit the Best - [quote="ideasuniversity":11silpgi]I don't recruit anymore,since i discovered outsourcing.[/quote:11silpgi] Haha, it's true. Good point Yinka. Outsourcing can solve your low-level problems, however, what about top management, vision, and leadership? Sites like elance.com can hardly help you there. Cheers, Ringo.
Re: How can I promote my site? - There are various useful techniques for promoting a website. In SEO the techniques could be "white hat" and "black hat" techniques. White hat techniques includes following techniques to promote website as per the search engine rules. - Search Engine Friendly Tags - Website submission to Search Engines - Website Submission to Social Sites (Like twitter, Facebook) - Articles Promotion & Press Release Promotion - Quality Directories promotion - Contribution to Blogs, Forums Black hat techniques can reduce website strength in the search engine and can treat site as spam that could be following. - Keywords Stuffing. - Hidden Links - Maximum Links of unknown sites.


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