Should Web Sites Use Cloaking?
Should Web Sites Use Cloaking?
Cloaking is the design of special pages that are written for search engine spiders. They identify a spider based on a set of IP address's and return special optimized pages instead of what a web surfer would normally see. If the search engine catches the cloaked pages they will ban a site from their index. It is just a matter of time before a site that implements cloaked pages will be caught.
Search engines want to return the freshest possible content to the end user. To achieve this, high quality sites need to be indexed. To build a high quality site you need to have numerous pages on your web site with rich textual content. You also want your html code to be clean and well written. Poorly designed html can have an effect on how your web pages will rank. You should focus on one to two and possibly three keyphrases that each web page is optimized for. Trying to get many phrases per page simply will not work. The most important aspect of your web site optimization is building a good inbound link campaign, over time.
If these simple time consuming steps are followed the rewards gained will far exceed the time spent. Happy Optimizing!
Should Web Sites Use Cloaking - To learn more about this author, visit Chris Padavick's Website.
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Strangely enough a lot of web site owners don't take the time to have their web pages optimized for the search engines. The effects of optimizing a web site will pay off greatly over time, but some webmasters not wanting to invest the time in proper optimization resort to cloaking.
Cloaking is the design of special pages that are written for search engine spiders. They identify a spider based on a set of IP address's and return special optimized pages instead of what a web surfer would normally see. If the search engine catches the cloaked pages they will ban a site from their index. It is just a matter of time before a site that implements cloaked pages will be caught.
Search engines want to return the freshest possible content to the end user. To achieve this, high quality sites need to be indexed. To build a high quality site you need to have numerous pages on your web site with rich textual content. You also want your html code to be clean and well written. Poorly designed html can have an effect on how your web pages will rank. You should focus on one to two and possibly three keyphrases that each web page is optimized for. Trying to get many phrases per page simply will not work. The most important aspect of your web site optimization is building a good inbound link campaign, over time.
If these simple time consuming steps are followed the rewards gained will far exceed the time spent. Happy Optimizing!
Should Web Sites Use Cloaking - To learn more about this author, visit Chris Padavick's Website.
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