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Transferring an Existing Domain Name
Written by: Chris PadavickArticle Overview: How to transfer an existing domain name and keep your rankings If you have a web site that needs a new domain name due to rebranding or a change in company name, and you don't want to loose your current rankings in the search engines then this article is for you. Search engines don't recognize that your domain name has changed and they see a new domain name as a new domain which is subject to their aging delay which can put your rankings on hold for a period of 6 to 18 months depending. If you've worked hard to get your current web site traffic and rankings then of course you don't want to loose that.
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Transferring an Existing Domain Name
How to transfer an existing domain name and keep your rankings
If you have a web site that needs a new domain name due to rebranding or a change in company name, and you don't want to loose your current rankings in the search engines then this article is for you.
Search engines don't recognize that your domain name has changed and they see a new domain name as a new domain which is subject to their aging delay which can put your rankings on hold for a period of 6 to 18 months depending. If you've worked hard to get your current web site traffic and rankings then of course you don't want to loose that.
In order to tell the search engines that your web site has moved you have 2 choices, you can do a 302 redirect "temporarily moved" or a 301 redirect "permanently moved". Both of these are done at the server level. A 301 redirect is a permanent redirect that tells the search engines that you are no longer using the old domain and you want to transfer everything over to the new one. If you do this however the new site does not assume the same positioning as the old site. The pages are subject to the aging filter. The best way to keep your current rankings is to do a 302 redirect. What will now happen is your old domain will remain in the index and will keep it's position as if it still existed, but the viewers will see the new domain. By doing this you can retain your old rankings until your new domain is no longer being held due to the aging delay.
It will be important to have any linking partners update their links to your new domain. This will help establish a linking campaign for your new domain which is important to your linking strategy so your new domain gains popularity. Once you notice the new domain showing up in the search engines in 6 to 18 months then you can change your 302 redirect to a 301 redirect. Don't remove the old pages until all links on the web have been updated to reflect your new domain name.
Good Luck
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Article Tags: company name, current rankings, domain name, domain name, search engines
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Related Forum Posts
URL change
- Hi The AnonymousMan,
When one has a Domain Name ie URL, I understand, it is not possible to change it. One has to take out a complete new Domain. Is that correct?
However, if you can change it, how can you do it?
Kindest Regards,
Beat
"Unlock People's Potentials!"
When choosing a domain.
- Hi there,
What factors are important when choosing a new Domain Name?
One needs to be creative and selective to get an attractive name.
What challenges have you had in choosing a new Domain Name?
Which provider proved to be excellent?
I am at the starting point to find a good hosting provider. I guess
the choices are immense.
Kindest Regards
Beat Muelller
"Unlock People's Potentials!"
Re: How Much Do You Need To Start?
- In this age of Internet you might start with just $50 or nothing at all. To start an affiliate website with a squeeze page to collect emails you only need to start with this
Domain name $9
Hosting $24
PPC to test your niche $17
This is $50. Though you will need to design and upload your site yourself.
Hyphen versus Full Stop
- Hi There,
It is astounding, as to how much variety can be used to create
Domain Addresses.
What about using a full stop or more commonly used as 'stop'? (.) It is easy to communicate.
Interested to hear your views.
Beat
"Unlocking People's Potentials!"
Re: 40 cents per dollar is spent in a franchised business
- Hey Ringo,
In general terms the location itself isn't even looked at until the franchise agreement is signed and the fees are paid to the franchisor. Then and only then do they start looking for a location. This is common practice and with the plethora of commercial locations that are available right now we are seeing landlords bend over backwards on negotiations to get a good tenant.
That being said, the area is what the franchisor will look at on the demographics, they won't generally put a franchise in an area just because a buyer wants it there, most times the buyers have a preconceived notion of what they consider "the right spot". The franchisor has the data to support specific demographics, so that is where the help comes into play.
The due diligence items I recommend looking into prior to buying are:
1. Average Expenses.
2. Average Revenues.
3. Litigation.
4. Business model.
5. Training.
6. Existing franchisees.
Most of the time once you get through those things the rest is easy to get through. You need to know how much it cost, how much you can make, what is your exposure legally, is the model right, who/how are you trained and talk to as many existing franchisees as you can.
You are looking for consistency. There is absolutely no way that every single franchise owner is happy with the home office, it is just impossible.
You are looking for consistency, hearing the same things in general. Numbers, support, training, advertising, marketing, ongoing training, growth, industry etc...
If you don't hear consistent things, most likely the model isn't working in all markets or there is something else affecting it like industry or distribution or training.
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