Reading Google's patent filing it appears that they rely heavily on web site links and anchor text in their algorithm. The items below were some of the items the patent said they look for:
-- Tracking of the appearance and disappearance of links over specific times
-- Tracking of growth rates of links in other web sits
-- Tracking of anchor text and dates established and how they change over time
-- Older established links get a higher rating than newer less established links
-- Fresh pages might be considered more important
-- New web sites don't normally have a lot of links, but if they come from established web sites they will be tolerated
-- Older pages that don't change very often but have incoming links growth over time can be considered fresh
-- Burst link growth may indicate spamming of the index
-- Anchor text should vary and not be the same from all incoming sources
-- Web site link growth should be consistent and slow
What Does Google Look for in Links? - To learn more about this author, visit Chris Padavick's Website.
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Chris Padavick
(Visit Chris's Website)
My name is Chris Padavick and I am the
President of Hieroweb Interactive.
Hieroweb Interactive has been online since
1992 and we develop, design, maintain and
market web sites on the World Wide Web. We
combine solid graphic arts design with
excellent web design principles to achieve
an eye appealing design. Other services
that we provide are logo design, e
commerce design, 3D animation, application
design, flash design, search engine
optimization, email blast design, web
hosting and marketing. We develop a brand
from the ground up starting with the
design of a custom logo, stationary,
advertising pieces and web site design.
View our clients list at:
www.hiero.com/clients.html and see
some of our award winning designs.
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