What Does Google Look for in Links?
What Does Google Look for in Links?
-- Tracking of the appearance and disappearance of links over specific times
-- Tracking of growth rates of links in other web sits
-- Tracking of anchor text and dates established and how they change over time
-- Older established links get a higher rating than newer less established links
-- Fresh pages might be considered more important
-- New web sites don't normally have a lot of links, but if they come from established web sites they will be tolerated
-- Older pages that don't change very often but have incoming links growth over time can be considered fresh
-- Burst link growth may indicate spamming of the index
-- Anchor text should vary and not be the same from all incoming sources
-- Web site link growth should be consistent and slow
What Does Google Look for in Links - To learn more about this author, visit Chris Padavick's Website.
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Reading Google's patent filing it appears that they rely heavily on web site links and anchor text in their algorithm. The items below were some of the items the patent said they look for:
-- Tracking of the appearance and disappearance of links over specific times
-- Tracking of growth rates of links in other web sits
-- Tracking of anchor text and dates established and how they change over time
-- Older established links get a higher rating than newer less established links
-- Fresh pages might be considered more important
-- New web sites don't normally have a lot of links, but if they come from established web sites they will be tolerated
-- Older pages that don't change very often but have incoming links growth over time can be considered fresh
-- Burst link growth may indicate spamming of the index
-- Anchor text should vary and not be the same from all incoming sources
-- Web site link growth should be consistent and slow
What Does Google Look for in Links - To learn more about this author, visit Chris Padavick's Website.
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