Since Blogs are known to the search engines as daily snippets of information that are updated on a frequent basis, they get a lot of preference in the search results.
So from this, how do you optimize your blog?
Depending on the service you utilize, there are still some basics that you can apply. The two biggest blogging sites are WordPress and Blogger. If you are looking for an advantage with SEO, you should use Blogger since they are owned by Google, and you'll be indexed quicker.
Blogs aren't all that much different than a site. The power of a blog is from the frequency of the posting. If the search engines see a pattern of 3 postings per day, they will be very active on spidering that site. Depending on the topic of the blog, you may be able to boost your blog in the rankings if it's related to a hot topic on the Internet.
Now, to the actual optimization.
Since blogs are typically a few pages long, you only need to establish a few rules that will be applied sitewide:
* Use an interesting title - Also known as linkbaiting - your title should captivate the user to read more * Try to use your blog keywords in the title - while it may be hard to always do this, by keeping the title related to the topic, your blog will always be relevant * Use the H1 tags - All blog editors allow for custom templates, so be sure to stylize your blog title in the H1 tags * Link to other blogs - Find other related blogs that your readers might find interesting, and ask for a link in return * Don't forget about your archives - You may post a topic that isn't hot at the moment, but comes up later - make sure your readers can find that posting As stated above, the key to a successful blog is frequent postings. You don't need to write up an article everytime, two paragraphs and maybe some resource links is what a typical posting should be comprised of.
-To your online success!
Paul Bliss www.SEOforGoogle.com
SEO for Blogs - To learn more about this author, visit Paul Bliss's Website.
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Paul Bliss
(Visit Paul's Website)
My name is Paul Bliss and I've been
working with the Internet since 1996. From
graphic design to web programming to
database design, I have seen many changes
in the industry. I became fascinated with
search engines back when Alta Vista was
the top dog, and all you had to do in
order to get high rankings were to stuff
your meta tags with your keywords. I have
successfully placed over 80 clients into
top ranked positions for the past 5 years,
and along the way I have tried just about
everything, and I know what works and what
is just a waste of time.
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