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SEO for Blogs

Written by: Paul Bliss

Article Overview: While there are many reasons to blog, there are two primary uses that are becoming more widespread with blogging: To game Google Adsense, and to also game the search engines for better rankings.

Free Download - Collateral Benefits of Search Engine Marketing By Paul Bliss
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SEO for Blogs

Since Blogs are known to the search engines as daily snippets of information that are updated on a frequent basis, they get a lot of preference in the search results.

So from this, how do you optimize your blog?

Depending on the service you utilize, there are still some basics that you can apply. The two biggest blogging sites are WordPress and Blogger. If you are looking for an advantage with SEO, you should use Blogger since they are owned by Google, and you'll be indexed quicker.

Blogs aren't all that much different than a site. The power of a blog is from the frequency of the posting. If the search engines see a pattern of 3 postings per day, they will be very active on spidering that site. Depending on the topic of the blog, you may be able to boost your blog in the rankings if it's related to a hot topic on the Internet.

Now, to the actual optimization.

Since blogs are typically a few pages long, you only need to establish a few rules that will be applied sitewide:

* Use an interesting title - Also known as linkbaiting - your title should captivate the user to read more
* Try to use your blog keywords in the title - while it may be hard to always do this, by keeping the title related to the topic, your blog will always be relevant
* Use the H1 tags - All blog editors allow for custom templates, so be sure to stylize your blog title in the H1 tags
* Link to other blogs - Find other related blogs that your readers might find interesting, and ask for a link in return
* Don't forget about your archives - You may post a topic that isn't hot at the moment, but comes up later - make sure your readers can find that posting

As stated above, the key to a successful blog is frequent postings. You don't need to write up an article everytime, two paragraphs and maybe some resource links is what a typical posting should be comprised of.

-To your online success!

Paul Bliss
www.SEOforGoogle.com

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Home > SEO > Paul Bliss > SEO for Blogs
Article Tags: Blogger, frequent postings, Google, search engines, SEO

About the Author: Paul Bliss
RSS for Paul's articles - Visit Paul's website

My name is Paul Bliss and I've been working with the Internet since 1996. From graphic design to web programming to database design, I have seen many changes in the industry. I became fascinated with search engines back when Alta Vista was the top dog, and all you had to do in order to get high rankings were to stuff your meta tags with your keywords. I have successfully placed over 80 clients into top ranked positions for the past 5 years, and along the way I have tried just about everything, and I know what works and what is just a waste of time.

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More from Paul Bliss
Collateral Benefits of Search Engine Marketing
Search Engine Optimization for Google
The SEO Halo Effect
SEO for Blogs
How Google Indexes Your Site


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RSS explained RSS explained - Hi Takuya, Many thanks for the indepth explantion. If I understand it right, it is mainly for the use of 'Blogs'. You refer to the use connected to 'Blogs. What about websites. Is there a benefit, too? Kindest regards Beat "Unlock People's Potentials!"
Re: The importance of connections that do not join your business Re: The importance of connections that do not join your business - Thanks for sharing your story and welcome to the forums! How do you do most of your connecting? Twitter? Facebook? Blogs? LinkedIn? YouTube? Something else?
Re: My Favorite Traffic Sources Online For Targeted Traffic Re: My Favorite Traffic Sources Online For Targeted Traffic - Certainly, good source of traffic. I totally agreed with the above mentioned point. I want to add blog optimization in this list because Google loves Blogs so blogs has better chance to come in top positions.
Best 50 Marketing Blogs Best 50 Marketing Blogs - We're putting together a list of the best 50 Marketing Blogs of the Year. Who would you nominate to be added to the list?


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