With the recent Universal Search launch (May 16th, 2007), many people find their sites no longer have the high rankings they had for so long.
So, the sites that lost these rankings are scrambling to find some answers as to why their site dropped. While it's my business to know the intricacies of how this particular update impacted the search algorithm, there are some common ground starting points that if you apply these to all of your sites, you should be able to survive any update intact.
* Proper naming structure * Name your page titles with your keywords if possible * Always have a sitemap * Always include a robots.txt file * If you must use a re-direct, be sure it's server side, not with a meta refresh tag * Don't use hidden text * Make sure your keyword phrase is included in your H1 tags * Don't optimize for more than 2 keywords per page * Use text links where possible * In any product image, be sure to use the alt tag * Use hyphens, not underscores when you name a page file * Make sure your site has an error handling page (404 file)
* Create a Google Sitemap and submit it to them (This is in addition to a typical sitemap)
* Offload all your js and css code * Don't forget about meta tags Be sure to follow these simple guidelines and you won't need to worry too much anytime Google has an update - your site will not be impacted by any filters that are checking for spamming, hidden text, or anything that resembles cloaking.
-To your online success!
Paul Bliss www.SEOforGoogle.com
Search Engine Optimization for Google - To learn more about this author, visit Paul Bliss's Website.
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Paul Bliss
(Visit Paul's Website)
My name is Paul Bliss and I've been
working with the Internet since 1996. From
graphic design to web programming to
database design, I have seen many changes
in the industry. I became fascinated with
search engines back when Alta Vista was
the top dog, and all you had to do in
order to get high rankings were to stuff
your meta tags with your keywords. I have
successfully placed over 80 clients into
top ranked positions for the past 5 years,
and along the way I have tried just about
everything, and I know what works and what
is just a waste of time.
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