Paul Bliss Articles
The SEO Halo Effect - Click To Read Article
The halo effect is a cognitive bias that occurs when a person's positive or negative traits seem to "spill over" from one area of their personality to another in others' perceptions of them. (as defined by Wikipedia)
Search Engine Optimization for Google - Click To Read Article
This article presents the very basics of proper coding of your site to ensure that Google will find all the content of your site and reward it with top rankings.
SEO for Blogs - Click To Read Article
While there are many reasons to blog, there are two primary uses that are becoming more widespread with blogging: To game Google Adsense, and to also game the search engines for better rankings.
How Google Indexes Your Site - Click To Read Article
I can't tell you how many times I've answered this question in forums, so I figured since so many are asking, it would make for a great article.
Content Optimization - Click To Read Article
Good copy equals conversions.
Collateral Benefits of Search Engine Marketing - Click To Read Article
Don't forget about all the residual effects of your efforts during your search marketing campaign.
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