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Search Engine Optimization for Google - Click To Read Article
This article presents the very basics of proper coding of your site to ensure that Google will find all the content of your site and reward it with top rankings.

The SEO Halo Effect - Click To Read Article
The halo effect is a cognitive bias that occurs when a person's positive or negative traits seem to "spill over" from one area of their personality to another in others' perceptions of them. (as defined by Wikipedia)

How Google Indexes Your Site
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I can't tell you how many times I've answered this question in forums, so I figured since so many are asking, it would make for a great article.

SEO for Blogs
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While there are many reasons to blog, there are two primary uses that are becoming more widespread with blogging: To game Google Adsense, and to also game the search engines for better rankings.

Content Optimization
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Good copy equals conversions.

Collateral Benefits of Search Engine Marketing
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Don't forget about all the residual effects of your efforts during your search marketing campaign.

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Paul Bliss
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My name is Paul Bliss and I've been working with the Internet since 1996. From graphic design to web programming to database design, I have seen many changes in the industry. I became fascinated with search engines back when Alta Vista was the top dog, and all you had to do in order to get high rankings were to stuff your meta tags with your keywords. I have successfully placed over 80 clients into top ranked positions for the past 5 years, and along the way I have tried just about everything, and I know what works and what is just a waste of time.
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