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Why do we need Search Engine Optimization

Written by: Atul Gupta

Article Overview: Putting aside the technicalities; a website is a promotional vehicle on the web which endorses client's business. Now, there are billions of webpages on the web conforming to the same idea of improving their market share in the virtual world. This gives rise to the competition between various players offering similar services which has necessitated the development and improvement of services offered on the web. On an average, 80% of online traffic is driven by search engines like google, yahoo and msn and 50% of buyers search for products on search engines before purchase.

Why do we need Search Engine Optimization

Putting aside the technicalities; a website is a promotional vehicle on the web which endorses client's business. Now, there are billions of webpages on the web conforming to the same idea of improving their market share in the virtual world. This gives rise to the competition between various players offering similar services which has necessitated the development and improvement of services offered on the web. On an average, 80% of online traffic is driven by search engines like google, yahoo and msn and 50% of buyers search for products on search engines before purchase. Therefore it becomes critical for online businesses to show-up on search engines for search terms related to their products and services.

In order to understand the benefits of SEO let's delve into the intricacies of the definition below and the ancillary procedures involved which help in preparing the ground for the websites.

Search Engine Optimization SEO is a comprehensive exercise of customizing and retooling a website so that it achieves sustained high rankings on Search Engine Results Pages (SERP).

A critical analysis of a website may be helpful in ascertaining the nature of optimization required by the website. The SEO exercise is just not limited to the factors which affect the website directly (the on-page and off-page factors) but also factors which determine the efficacy of the website to the visitors and the search engines alike.

To make it simpler let's divide it into two perspectives:
Optimizing the website for the Visitors: In addition to the website optimization for search engines, the website must cater, more importantly to the needs of visitors. Since a website endorses the clients business on the web and there is a lot of time and investment made to feature the website on the search engines, it is rather important to make the visitor realize the offerings being made to him. If the website's architecture (design and navigation) are not user- friendly then it may turn out to be a zero-sum-game as the visitor may leave the website even before reading anything. The Return-on-Investment goes for toss.

Website Optimizing for Search Engines: It is important to optimize the website from search engine point of view as they serve as a platform where the website has to fare. It involves adhering to certain norms and standards to make a level playing field for all. Therefore, it is important to employ all the ethical seo techniques and dessist from any malafide intent. Most websites on the web are not search engine friendly which hurts their chances of showing up on the SERPs.

Now it is a little easier to comprehend the benefits of optimizing a website as the answer lies in the convergence of the above mentioned two perspectives coupled with custom needs of a website which caters to the client's business and deriving mileage out of resources invested. SEO is a foundation level optimization only. It sets the basics right. The benefits may be summarized as:

1. The website becomes Search Engine Friendly. In essence, all known search engine crawler
roadblocks are removed or minimized, which hinder the search engines to index the site.
2. The website is likely to get indexed deeper by search engines. That means that more number of
pages would get indexed across more search engines.
3. The website is free of any black-hat / unethical SEO techniques / Spam and will not be a
candid ate for penalty by search engines.
4. The website and its optimized pages would have increased relevance to the selected keyword
phrases.
5. The site would initially start ranking for low competition keywords as and when the site is
re-indexed in the search engine database. It may take as long as 3 to 6 months for this to
happen.
6. A significant surge in the traffic may not happen. However after the optimization, the website
visibility is bound to increase and may affect the traffic in a positive way.
7. SEO is not intended to increase the conversion rates however if the above points are adhered
to the conversion rates may improve.
8. The SEO work would not clear the websites' previous search engine penalties (if any). However
if the website is under penalty, after optimization the website is ready for filing an appeal
with the search engine in question to remove past penalties.

RedAlkemi's take on SEO:

Our Customized Recommendations: Our recommendations do not follow a cookie-cutter pattern. We do initial analysis for our client websites and after the initial analysis, create a customized SEO proposal based on the requirements of the client.

Detailed Procedures: Search Engine Optimization Team at RedAlkemi, uses its expertise and proven set of techniques to provide focused, optimized online content, navigation, code etc to make it more search engine friendly, and improve search engine ranking.

Futuristic Approach: We believe in predicting the changes and trends in the search engine industry and leveraging the findings to provide optimal service to our customers.

Ethical Practices: The stringent adherence to ethical practices makes sure that the clients get most benefit from our seo services, in a safe way, and on a long term basis.

Everything under one roof: Our expertise in Search Engine Optimization, Link Building, PPC, Copy writing, Keyword optimization and Content Syndication enables us to give you the best value for your marketing dollars.



© Copyright 2006, RedAlkemi

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Article Tags: search engine, search engines, search engines, SEO, SEO



Related Forum Posts
What Do You Want To Be Taught? - Hi, My name is Jeff Foster, I will be moderating this new section. I want to get your opinion on topics you would like to discuss & be taught on. I see a great need for small business owners to learn how to perform basic Search Engine Marketing (SEM) which would include the basics about Search Engine Optimization (SEO). What do you want to be taught on? Jeff
Re: Search Engine Optimization - If you are interested to get more information about Search Engine Optimization you can visit Search Engine Watch site gives you a great way to keep up with what’s going on in the search engine world. This site provides a ton of information about a very wide range of subjects related not only to search engine optimization, but also the flip side of the coin; subjects related to searching online.
Re: Can someone explain Search engine optimization to me? - Search Engine Optimization (SEO) could be compared to a big popularity contest: A High School Computer Geek and a High School Football Captain who are trying to promote a party. The computer geek tells everyone in school & even hands out 100's of flyers about his party Friday night...what happens? his friends end up showing up and a few new people...even the new people leave right away because it is not what they are looking for. The High School Football Captain ends up just telling a few good buddies, and within hours the entire school not only knows about it, but everyone wants to come, and everyone does come & stay. One defenition of "optimize is "To make as perfect or effective as possibe." How effective are your article marketing campaigns? Could you be distributing content (that is what search engines index) more effectively? In a perfect world, who would you want promoting your website, web pages, and web content? Search Engine Optimization (SEO) is determining this perfect & effective way to do this. Jeff
Re: How do I engage seo works to be done for my site? - I read "Search Engine Optimization" for dummies. Gave me a real good foundation on which to build my sites. Really helped a lot.
Re: How to Promote Your Business Online - Apart from using Search Engine Optimization or SEO for promoting websites, I also find Pay per Clicks (PPC) to be a very good way to do. Why? For me it doesn't open only one oppurtunity for you, in fact it opens 2! You can generate your awaited traffic even w/o saying stop, ready and go and gain a maximized profit too.


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