Atul Gupta Articles

Working with robotstxt file - Click To Read Article
The robots.txt file is an ASCII text file that has specific instructions for search engine robots about specific content that they are not allowed to index. These instructions are the deciding factor of how a search engine indexes your website's pages. The universal address of the robots.txt file is: www.domain.com/robots.txt. This is the first file that a robot visits. It picks up instructions for indexing the site content and follows them.

Why do we need Search Engine Optimization - Click To Read Article
Putting aside the technicalities; a website is a promotional vehicle on the web which endorses client's business. Now, there are billions of webpages on the web conforming to the same idea of improving their market share in the virtual world. This gives rise to the competition between various players offering similar services which has necessitated the development and improvement of services offered on the web. On an average, 80% of online traffic is driven by search engines like google, yahoo and msn and 50% of buyers search for products on search engines before purchase.

Where does your Site Rank on Google - Click To Read Article
If you have been involved with optimizing or promoting your website, you would have often searched your prominent keywords in search engines like Google to check where your site ranks. If you have to deal with more than 20 to 40 keyword phrases, checking your site ranking in the first 30 results, across 10 major search engines can be a daunting task.

Title Tag and Meta Description Tag Optimization - Click To Read Article
Title Tag and Meta Tags are the author-generated source codes that are positioned in the segment of your HTML document. Apart from the Title Tag, other information inserted is not visible to the person surfing your web page, but is visible only to the search engine crawlers. Title and Meta Description Tags are especially important as they can be used to influence the ranking of your site (to a certain extent) and the way it appears in some search results. There are several Meta Tags like Meta Description Tag, Meta Keywords Tag and more, but out of the existing Tags the most important and popular ones are the Title Tag and the Meta Description Tag.

Search Engine Copywriting - Click To Read Article
Whether it is the traditional print media or the electronic media, be it advertising, newspapers, or a website, copywriting is the use of a strong blend of powerful, motivating and persuasive words that not only put your message across to your target audiences, but also brings about the desired results. In advertising, good copywriting grabs attention, creates user interest, holds attention, conveys useful product information and expects to generate more sales.

Process of website indexing by Google & other Search Engines - Click To Read Article
There is a lot of speculation about how search engines index websites. The topic is shrouded in mystery about exact working of search engine indexing process since most search engines offer limited information about how they architect the indexing process. Webmasters get some clues by checking their log reports about the crawler visits but are unaware of how the indexing happens or which pages of their website were really crawled.

Most Deadly SEO Sins – Common mistakes even experts fail to notice - Click To Read Article
If you are initiating Search Engine Optimization of your website, you probably have done some study about SEO techniques through forums and articles. You may have somewhat worked out a roadmap of how to proceed with the site optimization process. While you may be clear on ‘what to do’, it would also help to understand ‘what not to do’. Very often, SEO professionals miss out these critical aspects of optimization rendering all their site optimization work ‘useless’. Here are the 10 most avoidable situations while you are carrying out SEO for your website.

Keyword Research for Search Engine Optimization - Click To Read Article
Keyword Research is by far the most important aspect in any Search Engine Optimization initiative. This article shall discuss the important aspects of keyword research process. Keyword Phrase Research is a process of selecting the most "optimum performance" keyword phrases that can help visitors find your site. You may have spent days and months on fine-tuning your web pages for a better ranking with the major search engines, yet it will all amount to a big waste if the right keyword phrases are not targeted. It's like not being able to reach your destination even after running your best race because you started out on the wrong road.

Google Advanced Search Tips - Click To Read Article
Search engines offer the function of advanced search to deliver the most relevant results. Most surfers frequenting search engines overlook these options. If used as suggested, one can cut down results from thousands of irrelevant pages to select useful links. In this case study we are going to cover some points of searching using Google.

Google Jagger Algorithm Update Part 1 - Click To Read Article
If there is one thing Search Engine Marketers and website owners fear - it is a major algorithm update, especially by Google. Well, much as we may like it not to happen, its here. Google has recently done a major algorithm update, nick named "Jagger" update series.

Google Jagger Algorithm Update Part 2 - Click To Read Article
This is the second part of the Google Jagger update discussion. The first part of this article discussed the overview of how and why Google needs to update its website ranking algorithms periodically. This article shall discuss the specific areas the Jagger update has altered in the Google algorithm. Sources at Google claim that the changes we see are part of 3-phase update (Jagger1, Jagger2 & Jagger3). At the time of writing this article, we are in the completion stage of Jagger2 update. The Jagger3 update is expected to be rolled out over the next few weeks.

Google Florida Algo Update - Click To Read Article
5th November 2003 would probably go down in search engine history as an important milestone. It is the day Google implemented sweeping updates in its algorithm, (nicknamed - Google 'Florida' algo update), which threw several thousand high-ranking sites off their ranks. The entire SEO community is exhibiting unprecedented nervousness, even rage. While the feelings are mixed in various camps, one thing is certain that Google has ruffled quite many feathers.

Google PageRank Algorithm Explained - Click To Read Article
PageRank is Google's measure of importance assigned to a web page on a scale of 1 to 10. You can check the PageRank value of any page by downloading the Google Toolbar. This article is intended at understanding PageRank and providing an insight into its different aspects.

Demystifying Googles Supplemental index - Click To Read Article
Supplemental index is Google’s index of web pages, which Goggle considers ‘unimportant’. Google will query its supplemental index if it fails to find good matches within its main web index. For obscure or unusual queries, you may see some results appear from its supplemental index. They'll be flagged as "Supplemental Result" in green text, next to the URL Google shows for the listing.

Anchor Text Optimization - Click To Read Article
If you have done some serious reading about your website optimization, you probably would have come across the reference to the phrase “anchor text optimization". This article shall discuss the definition and importance of anchor text and how you can use this powerful website optimization feature to get high ranking in search engines.

Analysis and Implications of Hilltop Algorithm - Click To Read Article
In the previous article, we discussed how we believe that Google has deployed the Hilltop algo in its 'Florida' algo update. As usual, Google has been silent about the algo update so our analysis is based on research and experiments.


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