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Internet Marketing. My Own Experience.

Written by: Olga Makhnach

Article Overview: Having worked in SEO department for some time, I found out lots of interesting and extremely useful things about traditional SEO. However, I thought I could enrich my knowledge, and started looking for some other effective ways of getting traffic to sites, which together with traditional methods could contribute to my site’s promotion. What I discovered is a peculiar branch of Internet marketing, which is Social Marketing.

Internet Marketing. My Own Experience.

The idea of Social Marketing is in using a variety of Internet resources (weblogs, social networking sites and communities, social bookmarking sites) in order to increase popularity of your sites.

Many of us have heard of blogs. In fact, blogs can be found anywhere on the Web now. However, few people know exactly what a blog is and what it is used for, except for expressing thoughts… My personal vision of a blog is that this is a personal journal on the Web, and its main difference from the site is that it is updated frequently, displaying its content in chronological dated entries. Most blogs allow readers to post comments to posts, and link from their blog to your posts. Besides, readers can subscribe to your blog (with the help of an RSS feed), and automatically receive updates.

There are 5 most popular types of blogs: Wordpress, Blogger,Movable Type, TypePad and My Space. To create a blog you just need to sign up for a free account, set up the blog, customize it to improve your blog’s usability, and start posting. When setting up, make sure that you incorporate an XML feed which allows you to say that you can share an RSS feed with others. Besides, using an RSS feed will enable you to ping the blog each time you update your content. Pinging is another process unfamiliar to many. By pinging, you alert the various services that there is some new content on the blog, which needs to be crawled and indexed. If the content on the blog is updated regularly, the popularity of the blog is rising. If you want to profit from your blog, keep it alive!

I think that My Space is of special significance for internet marketers. It can be called a huge Internet community with millions of registered users. This is your unique Internet space, where you can write about yourself, promote your products, brands, or sites in your own blog, make thousands of friends, with whom you can share your product’s or site’s info, post bulletins announcing your product, or site, and thus increase your site’s traffic. Making My Space friends has become easier with availability of a number of friends’ adding tools (i.e. Adder Robot), which allow you to automatically send out more than a hundred friend requests a day! What’s more, My Space is crawled by Google all the time, meaning that your sites will be indexed faster.

Another step is to start your own interest group within My Space. If you do that, you can bring together a group of people interested in the same thing (i.e. in the topic of your website), recruit affiliates, network and promote you site. If your group counts over 20,000 members, you can easily create your social network and promote your site within the network.

Digging blogs, their life and functioning, I eventually had to deal with Technorati. In fact, creating a blog and simply posting it will lead to nothing unless you let other people know about it. For this purpose, you can use Technorati, which is one of the best traffic providers for bloggers. Its main function is to make your blog easier to find when people search by technorati tags. Tag is a very important term in Internet Marketing. Simply put, this is a category, under which you publish your site on a social bookmarking site. As a rule, this is a keyword, or better say, a set of keywords, preferably 8-15. Your site will be stored in the site’s database under the categories you will point as tags, and people are most likely to find your site by tags.

Besides, Technorati is often called a large blog ranking engine. Your blog is ranked depending on the number of links to your blog from various websites. It is similar to a Page Rank for the site: the higher your blog ranks the easier your blog is to find among others. To create your own account, and find out more about Technorati, go to http://www.technorati.com.

Now, let’s shift away from Technorati, and talk about the largest social bookmarking service which I found quite useful - del.icio.us. By creating your account, and submitting your site to del.icio.us with correspondent one-word (!) tags, you allow millions of other users view your favorite sites, bookmark them, and comment on them. This service offers users a unique opportunity not only to store their links online, but also to share them with others.

By the way, you can submit your sites manually from the social bookmarking site, or if you have a blog, namely, WordPress, you can install an Auto Social Poster plugin, which would auto submit your post’s link to del.icio.us, furl, simpy, spurl, blinklist and several other bookmarking sites each time a new post appears on the blog. In your blog’s admin area (Plugin’s options) you can point the tags you want your post to be published for. Besides, the plugin automatically converts your tags to Technorati links.

Of course, Social Marketing is not limitted only to what I have just described. Being a very important addition to traditional SEO, Social Bookmarking has much interesting behind, and it does help to promote sites.

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Article Tags: Internet Marketing, social bookmarking, social bookmarking, social bookmarking service, social network, social networking sites, Technorati



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Re: Kevin's Case Study #11 - A New Forum Category? - Hi Kevin, Like GT suggested, I also think you can add Internet Marketing as a sub category in the Marketing section and also a Social marketing as subcategory. Online marketing/internet marketing/online promotion are the same, and it will be best to use the common term - Internet marketing. I can't think about someone to moderate a Social Marketing category. We all use it, we all know how to make it work and we all have our own different experience with it.
Internet Marketing Conference on SLife - I've been trying to log in but it keeps crashing.. anyways.. a friend of mine in BC plans on holding Internet Marketing Conferences on SecondLife and have the same top internet marketers that would normally be in Live Internet Marketing conference speak. Income will be generated from admission charges, product sales during breaks, sponsor tables, etc etc.. Just to get the ideas flowing in your head that anything you can do in the real world can be replicated in SL. There is no planned date as of yet for this conference.
Re: Hi from a Manhattan coach - Hi Julie, Welcome to the forum, it's great to have you here and thank you for telling us a little about yourself. You sound like a very enthusiastic person who likes what she does and in Internet Marketing that is very important and you also sound like a 'people person' which is great. Internet Marketing is time consuming and challenging but can also be extremely rewarding and hopefully profitable. I don't know how many forums you have signed up to but this is one of the best. The support and guidance you get here is what makes it the success that it is but as I am sure you know from looking at the side bar that there are many aspects of business that are catered for here which will help you along the way, best wishes, Mal.
Re: How many mambers of this forum are also member of WF? - Hi Kevin, I have to agree with Tanny. All forums are unique in their own way, but doesn't mean that one is better than the other. What you might get out of one forum, you may not get from another. For instance, the WF focuses on Internet Marketing, while this forum focuses on Entrepreneurship. Each has their own set of benefits. I don't think you can really compare one to the other, unless of course they focused on the same topic. I have learned a lot from this forum, stuff I would never have gotten from the WF. With that being said, I've learned a lot from the WF, specifically since I need to know about Internet Marketing and running an online business. The addition of the Online Business forum here will help, and Jeff is doing a great job as moderator.
Kevin's Case Study #11 - A New Forum Category? - Hi Everyone, 2009 is a new year and I'd like to create a new forum category to jazz things up! In the past, there's been some interest voiced about adding a "Social Media Marketing", "Online Marketing", "Internet Marketing" or "Online Promotion" category. I'll implement [u:1g2tv6tf]ONE[/u:1g2tv6tf] of those new categories, but can someone first tell me what the difference would be between the existing "Marketing" section and one of those new options mentioned above? Thanks


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