If a webmaster has a web-site that sells, for instance, modern furniture and mattresses he/she could definitely use the keywords like “funiture” (162 searches a day according to Wordtracker), “matras” (34 searches a day), “matress” (346 searches a day) and so on. Just make the necessary changes in title, meta-tags and in the content body itself and you’ll reach the top! Outstanding results one can make out of people’s illiteracy!
Right now the situation is improving a bit as there are fewer and fewer illiterate searches in the cyberspace. It’s not a piece of cake anymore to reach the top10 even if you use, say, “bithstones” keyword instead of “birthstones”.
One can mention this “misspelling technique” as an old micro-strategy in marketing world, but the idea has transformed into a global direction in the Search Engine Optimization world due to its efficiency and marvelous results.
Misspelling to the Benefit of Webmasters - To learn more about this author, visit Olga Makhnach's Website.
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Olga Makhnach
(Visit Olga's Website)
Involved in IT for more than 3 years, I
find the field of Internet Marketing, SE
Marketing and Search Engine Optimization
especially interesting and promissing.
Occupying a management postion at one of
the leading among medium-sized Web
Development Outsourcing Companies, I
am happy to share my and my colleagues'
experience with you, dear readers.
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