Olga Makhnach Articles

Social Bookmarking for SEO. Part I. - Click To Read Article
Social bookmarking seems to be the Web 2.0 version of what catalogues and directories were originally created for back when the web was born – sites that contain useful links. Or trusted links. Or categorized links. All kinds of links. But with social bookmarking instead of a few trusted editors for each directory (or topic within the directory as in DMOZ) here comes the power of the crowd that chooses the best sites and pages, instead or limited number of categories – myriads of tags that describe the links as precisely as possible and instead of just one place where the link would be found in a catalog, one wise submission to a social bookmaking site might mean tens or hundreds of links to your site syndicated all over the Internet.

Social Bookmarking for SEO. Part II. - Click To Read Article
In January 2005 there was a post in Official Google Blog that I would linke to quote here: From now on, when Google sees the attribute (rel=”nofollow”) on hyperlinks, those links won’t get any credit when we rank websites in our search results. This isn’t a negative vote for the site where the comment was posted; it’s just a way to make sure that spammers get no benefit from abusing public areas like blog comments, trackbacks, and referrer lists.

Misspelling to the Benefit of Webmasters - Click To Read Article
Long time ago webmasters understood one important thing that enabled them to get enormous number of visitors to their web-sites. It’s not a secret that people make mistakes while searching for some services or widgets in the Net. The spelling mistakes can benefit those web-sites that are to be promoted very fast and beat the competitors.

Internet Marketing. My Own Experience. - Click To Read Article
Having worked in SEO department for some time, I found out lots of interesting and extremely useful things about traditional SEO. However, I thought I could enrich my knowledge, and started looking for some other effective ways of getting traffic to sites, which together with traditional methods could contribute to my site’s promotion. What I discovered is a peculiar branch of Internet marketing, which is Social Marketing.

How to Write a SE-friendly Copy for the Web - Click To Read Article
It is not a secret to anyone today what copywriting is. Before, World Wide Web had been developed on a larger scale and had been brought to almost every home, copywriting was inseparable from advertising being part of any effective advertising campaign. However, with time, marketing experts started talking about copywriting for the web, and later, about seo copywriting. What is the difference between the latter two?


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