Abhishek Bhardwaj Articles
Google Analytics - How Accurate is it? - Click To Read Article
After an intensive study and analysis for over 2 months it has been found that Google Analytics is most likely to give you not more than 86% accurate results. Be it your online conversions or on-site goals fulfillment, the tool gives you only a rough idea estimate not the exact estimate.
Anyhow, this does not mean that Google Analytics should not be used; it has a lot of added benefits. From this article you'll get to know how we can extract the maximum out of 86% accuracy of Google Analytics.
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