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ALL ABOUT LINKS FOR SEO PART 2

Written by: Jose Nuñez

Article Overview: In the previous article on this topic, I covered the main types of links you want to get for your site. On the last part, I will clearly state which types of links to stay away from pursuing, and I will further explain some misconceptions about the good types of links.

ALL ABOUT LINKS FOR SEO PART 2

In the previous article on this topic, I covered the main types of links you want to get for your site. On the last part, I will clearly state which types of links to stay away from pursuing, and I will further explain some misconceptions about the good types of links.

Do not do this to your links.
(1) Placing a form on your site and then allowing anyone to add a link to your site using an automated process. If you do not manually approve these links, well, you are asking for “link problems”. Manually approve these links before posting them. What works, takes work…

(2) Denying a link based solely on a low or non existing PageRank. What a mistake! PageRank is not only outdated, it is also less relevant that it was in the past. As long as it is related to your site, what really matters here, is that the site your are reviewing is indexed or not. That is the key issue, not its popularity. This also applies outside the regular sites circle, to niche directories, smaller engines, etc.

(3) Sites that exchange links with you, but at a later time they do a “nofollow” on your link, or they just simply take it down. That is why you need to check your backlinks periodically to verify the status of these links exchanges.

(4) Sites with faked PageRank. Yes, they are all over. The problem is that you are doing an exchange link or buying a link from a site that doesn’t have the PageRank they claim to (offending domains use a 301 or 302 redirects that point their sites to sites with a high PageRank) and instead getting your genuine PageRank added to them as a trade, or your money.

Considering link exchanges.
This one is not easy, (see above) but also a good way if done right. How? Well, to start look for sites with lots of quality content that is directly related to yours. In this area, articles that are good introductions to your products or services create an opportunity. Focused on your visitors, look for resource pages that would increase their experience. Look for forums that allow actual links to be passed, as there are lots of then available, especially from authority sites, educational and governmental entities. And last, but not least, look for “information paths”, in other words, pages that lead visitors to additional information on a product or service.

Article swapping for links.
This one is very good. When you swap articles with a related site in your industry (for the most benefit) plus you add your own comments (preferably in a different color, hint: blue) to the article you are posting on you site (to avoid duplicate content among other things) this allows you to have additional content on your site, plus the immediate benefit of a properly implemented reciprocal link.

Related Articles
  Link Building Methods Types of Links
  Measure inbound links
  How to Use Link Building Packages Effectively
  Key Factors In SEO
  SEO Link Building Explained

Article Tags: automated process, backlinks, introductions, link exchanges, misconceptions, mistake, money, niche, nofollow, popularity, quality content



Related Forum Posts
Re: Traffic! How do you get it? - For me it's all about SEO, and always has been. As far as I am concerned the best way to get traffic is to get to the top of the search engine rankings (mainly Google) for your main keywords. Once you get there the traffic comes in every day with very little extra work on your part, if any at all. Plus, it's highly targeted and without a doubt the best traffic a site can get. So, how do you get to the top of the search engines? Simple... LINKS, LINKS, LINKS, and more LINKS! The more backlinks you have, the better. But you can't just have a bunch of crappy links from anywhere, they have to be quality. Keyword anchored links from authority sites in your niche are the best links you can get. I've achieved and maintained top 10 Google ranking for some of the most competitive keywords in the world. And I did it by myself without any special SEO skills. It's all about quality backlinks, and don't let anyone tell you differently! Here are a few ideas for getting backlinks... Submit articles to article directories, comment on dofollow blogs, do link exchanges, submit your site to link directories, social bookmarking sites, write guest posts for blogs, buy links, run contests, forums, linkbait, and several other ways. Also, you need to be targeting the right keywords to rank for. No point in ranking #1 for keywords that nobody searches for. Do some research to find the best keywords in your niche to rank for.
Re: Is facebook adverts effective? - We have done it for our online live tutoring services. But, I have decided not to use it again because we could know that there were around 250 clicks in a week ,but we could not see capitalise a single student. We targeted UK based 24-30 or something. We actually received a very few (I think around5 out of 250 clicks!) ... They too seem to be Indians and Pakistanis residing in the UK with a full time student visa, which prevents them from taking online lessons from us (then why they clicked our ads and even contacted us mean, I think, they do not going to lose anything!) ... So, I realised that our target market UK based PART TIME ACCA and CIMA students do not use FaceBook to browse ACCA and CIMA related sites although they use FaceBook. So, as our website is for ACCA and CIMA courses, probably it might have been shown in ACCA and CIMA FaceBook groups, where FULL TIME students were browsing it. So, I think it is we, selected the wrong medium .... Not to blame FaceBook I think .... So, it mainly depends on your target market, where they reside and actually from that area/country, truly would your target group see your adverts ? Much to consider ....


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