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Search Engine Optimization Basics - Part 1

Written by: Jose Nuñez

Article Overview: The first thing you should know about SEO is that Consistency is the “key word”. Because of that, in this article I will cover the immediate areas that relate to solid Search Engine Ranking for particular number of key phrases. This will apply to any type of website, on any industry you are targeting.

Search Engine Optimization Basics - Part 1

Search Engines Rank web pages, not web sites.
You should have unique Titles, Descriptions and Keywords in your pages. Therefore, there should be only one page per keyword phrase you are targeting, highly focused on that phrase. You can also target as many related combinations of your phrase as searches are using to find it, as long as you have pages focused for them.

Your web site has to be relevant to searchers, not just the search engines.
One very important area of SEO is to be well-balanced. There many variables that matter when it comes to optimizing a site, there is not a specific area were all the effort should be on. Instead focus on achieving a Top 10 Position, and here is why: It is OK to be number 5 or number 3 in any given rank… If you are in the 1st spot and you are clicked simply because that spot gets more clicks, are you really going to get more of whatever your site’s goal is just because you are the number 1?

Less is more, when it comes to targeted keywords.
If you have like most, an average site, focus on 5-10 keywords. Build your entire site around these keywords. Remember to be relevant to searches using these keywords. You should rather have one keyword for which your site is on the Top 10 (first page), than ten that are on secondary pages. Put those keywords in your Title, Description, and Keyword areas, and remember the uniqueness factor.

Build real content for people, not for machines.
It is said that “content is king” for good reasons. It is very important. I prefer context over content personally, but I will discuss that later. When two sites highly optimized in a particular industry for a particular key phrase compete, this is one of the most important areas Search Engines evaluate for relevancy, and therefore positioning. Keep your content updated either by adding new, or by editing existing one. The relation between content and its freshness is a must.

Tell me who links to you, who you link to, and I will tell you who you are.
Yes, linking is that important in SEO. You must have incoming links, but what really matters, is that you must have quality incoming links, and you must build them all naturally. Search Engines reward sites when their links are build steadily over time.

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Article Tags: keyword phrase, search engines, SEO



Related Forum Posts
What Do You Want To Be Taught? - Hi, My name is Jeff Foster, I will be moderating this new section. I want to get your opinion on topics you would like to discuss & be taught on. I see a great need for small business owners to learn how to perform basic Search Engine Marketing (SEM) which would include the basics about Search Engine Optimization (SEO). What do you want to be taught on? Jeff
Re: Search Engine Optimization - If you are interested to get more information about Search Engine Optimization you can visit Search Engine Watch site gives you a great way to keep up with what’s going on in the search engine world. This site provides a ton of information about a very wide range of subjects related not only to search engine optimization, but also the flip side of the coin; subjects related to searching online.
Re: Can someone explain Search engine optimization to me? - Search Engine Optimization (SEO) could be compared to a big popularity contest: A High School Computer Geek and a High School Football Captain who are trying to promote a party. The computer geek tells everyone in school & even hands out 100's of flyers about his party Friday night...what happens? his friends end up showing up and a few new people...even the new people leave right away because it is not what they are looking for. The High School Football Captain ends up just telling a few good buddies, and within hours the entire school not only knows about it, but everyone wants to come, and everyone does come & stay. One defenition of "optimize is "To make as perfect or effective as possibe." How effective are your article marketing campaigns? Could you be distributing content (that is what search engines index) more effectively? In a perfect world, who would you want promoting your website, web pages, and web content? Search Engine Optimization (SEO) is determining this perfect & effective way to do this. Jeff
Re: How do I engage seo works to be done for my site? - I read "Search Engine Optimization" for dummies. Gave me a real good foundation on which to build my sites. Really helped a lot.
Re: How to Promote Your Business Online - Apart from using Search Engine Optimization or SEO for promoting websites, I also find Pay per Clicks (PPC) to be a very good way to do. Why? For me it doesn't open only one oppurtunity for you, in fact it opens 2! You can generate your awaited traffic even w/o saying stop, ready and go and gain a maximized profit too.


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