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Search Engine Optimization for Google, Yahoo and Msn
Written by: Jose NuñezArticle Overview: In this article I will review the similarities and differences between the ranking algorithms of Google, Yahoo and Msn. Google and Yahoo are considerably reasonably close in terms of off-page factors weighting compared to Msn, which is more on the on-page side. Like Google, Yahoo and MSN will discount obviously identical and unnatural looking anchor link text. Since these algos are frequently updated, I will only concentrate on those factors that do not. Otherwise, mayor updates should take place for them to be replaced by other/better methods.
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Search Engine Optimization for Google, Yahoo and Msn
The Google Factors.
It is a known fact that Google is focused on links. Therefore, it ranks them by quality and relevancy factors. With that said, on-page factors such as title keywords, content keyword density and relevance also influence the ranking of a given page. Google also looks into the "neighborhood" of your site analyzing outbound links. If you link to related quality sites with relevant content, search engines will associate your site with these “neighbor” sites.
The Yahoo Factors.
Yahoo tends to be the most active of the three when it comes to crawling. Not a general rule though. But in addition to its nature, having RSS on your site will get it more aggressive and frequently crawled. Similar to Google, Yahoo gives a lot of importance to inbound links, looking into factors like relevancy and anchor text, and heavily at volume of links. Their TrustRank is a form of PageRank, but with a special teleportation to a subset of high-quality pages. Yahoo search rankings appear to place extra importance on your site being listed in their directory, especially for highly competitive terms. Keyword density in title and content relevance also count.
The Msn Factors.
Maybe a substantial different from the other two, Msn normally gives more weight to the title text. Also, CSS optimization plays an important role at getting better rankings here. Msn is second to Yahoo on links volume, but the link analysis is reversed, analyzing inbound links for quality, anchor text keywords, and relevancy. Inclusion in the MSN endorsed directories would boost your site high in the SERPs. This fact still holds true, but its advantage has lessened with the new Live version. Content freshness is still very important, boosting rank of frequently updated pages.
Optimizing for all.
Yes, it is possible. Did someone said: wikipedia? Regardless of the algo differences of the mayor search engines, a site with great content that attracts users, and generates lots of natural occurring inbound links having great anchor text, has a great chance of replicating similar success. Of the off-page factors, quality of inbound links is the most important. Of the on-page factors the keyword density in the title. A good balance between conservative keyword density and other elements like RSS and CSS need to exist when used, since they all get particular boots or penalties with the search engines.
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Article Tags: anchor text, anchor text, anchor text, factors, factors, factors, factors, Google, Google, Google, Google, inbound links, inbound links, inbound links, inbound links, Keyword density, keyword density, keyword density, keyword density, search engines
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Related Forum Posts
What Do You Want To Be Taught?
- Hi,
My name is Jeff Foster, I will be moderating this new section. I want to get your opinion on topics you would like to discuss & be taught on. I see a great need for small business owners to learn how to perform basic Search Engine Marketing (SEM) which would include the basics about Search Engine Optimization (SEO).
What do you want to be taught on?
Jeff
Re: Let’s talk about the ways of marketing your products, servic
- I agree with some of the others who responded it depends on what your selling... but to answer your questions here are some of the methods I use.
Forum Marketing
Yahoo Answers (I need to use more of)
SEO (Search Engine Optimization)
Bum Marketing or Article marketing
P-P-C (Pay Per Click) Marketing
Online Directories
Hope this helps.
Re: Search Engine Optimization
- If you are interested to get more information about Search Engine Optimization you can visit Search Engine Watch site gives you a great way to keep up with what’s going on in the search engine world. This site provides a ton of information about a very wide range of subjects related not only to search engine optimization, but also the flip side of the coin; subjects related to searching online.
Re: Can someone explain Search engine optimization to me?
- Search Engine Optimization (SEO) could be compared to a big popularity contest:
A High School Computer Geek and a High School Football Captain who are trying to promote a party.
The computer geek tells everyone in school & even hands out 100's of flyers about his party Friday night...what happens? his friends end up showing up and a few new people...even the new people leave right away because it is not what they are looking for.
The High School Football Captain ends up just telling a few good buddies, and within hours the entire school not only knows about it, but everyone wants to come, and everyone does come & stay.
One defenition of "optimize is "To make as perfect or effective as possibe." How effective are your article marketing campaigns? Could you be distributing content (that is what search engines index) more effectively? In a perfect world, who would you want promoting your website, web pages, and web content?
Search Engine Optimization (SEO) is determining this perfect & effective way to do this.
Jeff
Re: How do I engage seo works to be done for my site?
- I read "Search Engine Optimization" for dummies. Gave me a real good foundation on which to build my sites. Really helped a lot.
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