SEO REPORT for wwwevancarmichaelcom

1) Titles are very important, and IMHO this <title>Famous Entrepreneurs, Small Business, Young, Successful, Women, Toronto Resources</title> doesn't really qualify, instead it appears to be just a list of keywords. I notice you have the same text for the description tag too and this pattern is repeated over the site <meta name="description" content="Famous Entrepreneurs, Young, Successful, Women, Toronto Resources"> You need to have something like "Entrepreneurial advice from Giorgio Armani" or similar, got to get those key phrases in!

Also you really need to have individual title tags for each page together with a crafted description tag as these are what encourage people to click through from the search result pages.

2) The site doesn't validate. Now this isn't desperately important in itself but I believe personally that the search engine war is one won by increments. If you clear away all the code errors then this in itself will clear up issues that can affect search engine ranking. It will highlight navigation problems, for example, and where you have empty or non-existent alt tags (as the site does indeed have) the graphics they refer to may be usefully turned into graphic links and the alt texts made to contain relevant key phrases, once again reinforcing the identity of the pages containing them for the engines.

3) Your site has the canonical problem. This means that your page rank, trust rank, Google brownie points, whatever you want to call them, are currently and needlessly split between two sites. This means that you probably aren't ranking as high as you should be, aren't getting the traffic, aren't making the money... need I say more?

One site is example.com

The other site is www.example.com

But... they're the same site! you cry, having tried this on-line.

Well no they're not, actually. Further information is at www.kruse.co.uk and you really should absorb it and act upon it.

4) You can delete all instances of these meta tags; <meta http-equiv="content-Language" content="en-ca"> <meta name="author" content="Evan Carmichael">

<meta http-equiv="keywords" content="Famous Entrepreneurs, Young, Successful, Women, Toronto Resources"> <meta name="rating" content="general"> They don't really do anything useful.

5) I think you may well have server problems as the link checker software I tried to use timed out completely. I ran an automated check and got time-out after time-out. Something needs checking there.

6) I notice that your XML sitemap seems to be empty of any links pages, can I take it that this is a work in progress?

7)) All style sheets should be externalised and referenced with a single line of code. How many times is this style repeated on the site <style type="text/css"> <!-1.style15332

font-family: Arial; font-size: 12px;

--> </style>

for example? It really has to go.

8) The Evan Carmichael banner referenced here <img src="www.evancarmichael.com alt="Motivation and Strategies for Entrepreneurs - Famous Entrepreneurs, Young Entrepreneurs, Successful Entrepreneurs, Woman Entrepreneurs Resources" width="786" height="120"> really heeds to have the key phrases reduced - do your research here - and be made into a link to the home page. Do this with every instance of the banner throughout the site. (Since writing this last I've heard from Andrew that the principal key phrase sought is "Famous Entrepreneurs" - that being the case, I'd re-write every instance of the img code as <a href="www.evancarmichael.com src="/Yutong/version5/images/mainlogo.gif" alt="Motivation and Strategies of Famous Entrepreneurs" width="786" height="120" border="0"></a> I've done several things there. I've obviously made the graphic into a graphic link leading back to the home page. The engines aren't taking too much notice at present of the alt text in graphics but they are if the graphic is a link, so, I've made it a link. I've reduced the amount of text in the alt tag to better focus it, to my mind it looked a little like it was being spammed before. Further, you'll note that I've made it an absolute link, while I've amended the link to the image location itself to being a relative link. This is to better enable the purposeful distribution of Page Rank, you ABSOLUTELY do want it to be directed towards your home page, but, since your image location is RELATIVELY unimportant, you don't want to have a full link to it.

9) As mentioned above, all your internal links seem to be absolute, I'd be selective about that, making some of them relative and nofollowed also. There's no point passing Page Rank to forum posts, for example.

10) You have many examples of unnecessary code, what some call Code Bloat. We could be replacing this with CSS as in this example; <td><div align="right"><span class="style4"><font color="#FFFFFF">Click on a face to<br>read their story </font> </span></div></td> could be replaced with

<td class="example1">Click on a face to<br>read their story</td>



Think of the server space and resources savings, especially over a site of this size.

Similar here; <tr> <td id="rbot"><font face="Arial, Helvetica, sans-serif"> </font></td> <td id="rbot"><font face="Arial, Helvetica, sans-serif"> </font></td> <td valign="middle" id="rbot"><font face="Arial, Helvetica, sans-serif"> </font></td> <td id="rbot"><font face="Arial, Helvetica, sans-serif"> </font></td> <td id="rbot"><font face="Arial, Helvetica, sans-serif"> </font></td> </tr> All those fonts could be replaced with CSS.

Well, there you go folks, I don't guarantee rankings but all else being equal then a site following the general principles I've outlined above will definitely see an improvement in its rankings for its chosen key phrases.

I hope this helps you all towards making the decision to hire an experienced SEO, I also hope I've given you some real-world examples of why just having a web site these days in itself just isn't enough, if it doesn't appear high in the search engines, and without SEO it most likely won't, then it's worse than useless, as it costs you money just to keep it going. If you aren't going to be doing it right, then you're better off not to be doing it at all!

Good luck!



SEO REPORT for wwwevancarmichaelcom - To learn more about this author, visit Big Bill 's Website.

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