SEO Consultant
SEO Consultant
There are independent freelance SEO Consultants and web design companies that offer SEO as part of their services. There are companies that specialise in search engine marketing and big Internet advertising companies that mix SEO in with their offerings. The prices also vary widely. Although "you get what you pay for" may be true in some cases, more expensive will not always mean better.
Choosing an SEO Consultant could be a daunting task as unfortunately, there is no specific rule as to exactly which strategies work. The world of SEO is in a constant state of change due to the numerous Search Engine Algorithm updates. Optimization processes that have worked for Company A, might not work for Company B.
How to choose your SEO Consultant
Prior to considering the acquisition of SEO Services, I would highly recommend doing some research into the subject. Having a basic understanding of SEO will be an advantage when interviewing potential candidates who are offering the service.
SEO is normally a long process (dependant on keyword requirement) which requires a good level of communication and interaction at a business level, between the Client and the SEO Consultant.
Pre-Tender Stage; Clients should expect their potential SEO Consultant to have an extended conference call with them and their team. Perhaps you will meet with them at their office to go over your Company, products, services and SEO goals. This provides you the Client with a great opportunity to see their office and work environment. If you are not comfortable in their office or, even worse, if they refuse to allow you to come to their building, you should immediately consider going elsewhere.
The SEO Consultant should demonstrate the need to have a very good understanding of your Company’s business offerings in both products and services. They should request information relating to the business sector, competitors, target audience and or customer’s. This knowledge is required mainly to generate the right type of traffic or potential new customers to your website.
Tips.
• At the first meeting, request an outlined overview or methodology on how the SEO Consultant will achieve your required keyword goal. This type of feedback should sound familiar if you’ve done your research first!
• Ask for examples of previous projects that the SEO Consultant has worked on, complemented by a Client Testimonial.
• Quotations should be provided in writing, detailing the understanding of the project and outlining the cost.
Guarantees for Organic SEO Services
Guarantees relating to Organic Search Engine Optimization services should be defined and understood at the early stages of the Project.
As unfortunately No Company can guarantee top search engine placement because there is a 3rd party who has all of the control: The Search Engines.
What should be guaranteed is that the SEO Consultant will assist you with keyword selection, keyword placement, and optimal HTML coding to help make your site more search engine friendly for the current search engine algorithms.
The SEO Consultant should confirm that they have never spammed any Search Engine or Directory and that they DO NOT utilise any Internet marketing or Optimization methodologies that the search engines would consider unethical. (Beware of Black Hat Techniques)
The SEO Consultant should provide Keyword Optimization targeted specifically at Google, Yahoo or MSN aiming for Page 1 or Page 2 visibility in the Natural Listing.
Teamwork = Success
A successful Internet Marketing Campaign is generally the result of excellent teamwork between the Clients Marketing Team and the SEO Consultant. If business knowledge is shared and the SEO Methodology is Correct, the Keyword Goals will be achieved and the Return on Investment will out perform all other methods of traditional Marketing.
By Lee Davies
WebPageOne Solutions
July 2007
SEO Consultant - To learn more about this author, visit Lee Davies's Website.
Like this article? Share it with your friends
The SEO Consultant is a terminology utilised within the Search Marketing industry. The term would be given to a person who specialises in the management and implementation of Search Engine Optimization.
There are independent freelance SEO Consultants and web design companies that offer SEO as part of their services. There are companies that specialise in search engine marketing and big Internet advertising companies that mix SEO in with their offerings. The prices also vary widely. Although "you get what you pay for" may be true in some cases, more expensive will not always mean better.
Choosing an SEO Consultant could be a daunting task as unfortunately, there is no specific rule as to exactly which strategies work. The world of SEO is in a constant state of change due to the numerous Search Engine Algorithm updates. Optimization processes that have worked for Company A, might not work for Company B.
How to choose your SEO Consultant
Prior to considering the acquisition of SEO Services, I would highly recommend doing some research into the subject. Having a basic understanding of SEO will be an advantage when interviewing potential candidates who are offering the service.
SEO is normally a long process (dependant on keyword requirement) which requires a good level of communication and interaction at a business level, between the Client and the SEO Consultant.
Pre-Tender Stage; Clients should expect their potential SEO Consultant to have an extended conference call with them and their team. Perhaps you will meet with them at their office to go over your Company, products, services and SEO goals. This provides you the Client with a great opportunity to see their office and work environment. If you are not comfortable in their office or, even worse, if they refuse to allow you to come to their building, you should immediately consider going elsewhere.
The SEO Consultant should demonstrate the need to have a very good understanding of your Company’s business offerings in both products and services. They should request information relating to the business sector, competitors, target audience and or customer’s. This knowledge is required mainly to generate the right type of traffic or potential new customers to your website.
Tips.
• At the first meeting, request an outlined overview or methodology on how the SEO Consultant will achieve your required keyword goal. This type of feedback should sound familiar if you’ve done your research first!
• Ask for examples of previous projects that the SEO Consultant has worked on, complemented by a Client Testimonial.
• Quotations should be provided in writing, detailing the understanding of the project and outlining the cost.
Guarantees for Organic SEO Services
Guarantees relating to Organic Search Engine Optimization services should be defined and understood at the early stages of the Project.
As unfortunately No Company can guarantee top search engine placement because there is a 3rd party who has all of the control: The Search Engines.
What should be guaranteed is that the SEO Consultant will assist you with keyword selection, keyword placement, and optimal HTML coding to help make your site more search engine friendly for the current search engine algorithms.
The SEO Consultant should confirm that they have never spammed any Search Engine or Directory and that they DO NOT utilise any Internet marketing or Optimization methodologies that the search engines would consider unethical. (Beware of Black Hat Techniques)
The SEO Consultant should provide Keyword Optimization targeted specifically at Google, Yahoo or MSN aiming for Page 1 or Page 2 visibility in the Natural Listing.
Teamwork = Success
A successful Internet Marketing Campaign is generally the result of excellent teamwork between the Clients Marketing Team and the SEO Consultant. If business knowledge is shared and the SEO Methodology is Correct, the Keyword Goals will be achieved and the Return on Investment will out perform all other methods of traditional Marketing.
By Lee Davies
WebPageOne Solutions
July 2007
SEO Consultant - To learn more about this author, visit Lee Davies's Website.
Like this article? Share it with your friends
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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Dianne CramptonDianne Crampton is an executive leadership coach, team culture consultant, author and president of TIGERS Success Series, Inc. Dianne has been helping CEO's and Executives connect their employees to their core values and goals for over 20 years using the trademarked TIGERS team culture process, which stands for trust, interdependence, genuineness, empathy, risk and success. To download a free white paper on behaviors that build strong teams and behaviors that will predictably tear them down go here. Dianne's contribution to the 2010 Pfeiffer Consulting Journal (an imprint of John Wiley and Sons Publishers) entitled TIGERS Hearted Teams is available in November 2009. Her new book TIGERS Among Us: 5 Winning Business Team Cultures And Why, Three Creeks Publishing will release in March 2010. To receive publishing discounts, subscribe to the free TigerTracks Newsletter here. - Visit Dianne Crampton's Website |
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George LudwigGeorge Ludwig is a recognized authority on sales strategy and peak performance psychology. An international speaker, trainer, and corporate consultant, he helps clients like Johnson & Johnson, Abbott Laboratories, Northwestern Mutual, CIGNA, and numerous others improve sales force effectiveness and performance. Though it's George's strategies and processes that help corporations increase productivity and performance, it's his tremendous energy and dynamism that spark the transformation. Again and again, clients remark on his amazing ability to unleash human capacity and inspire men and women to break out of their comfort zones. The result is a whole new type of salesperson. His customized presentations teach achievers to make stunning advances in their lives. From helping salespeople realize cherished dreams to helping corporations exponentially accelerate revenue streams, George Ludwig leaves audiences and individuals empowered, emboldened, and clamoring for more. George is the best-selling author of Power Selling: Seven Strategies for Cracking the Sales Code and Wise Moves: 60 Quick Tips to Improve Your Position in Life & Business. - Visit George Ludwig's Website |
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