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Search Engine Optimization

Written by: Lee Davies

Article Overview: Lets take a high level view of the main purpose of Search Engine Optimization which is more commonly termed as SEO.

Search Engine Optimization

The main goal of Search Engine Optimization is to improve or enhance a Websites positioning within the Search Engine Results Pages (SERPs), for the chosen keyword terms or phrases required by the Client.

The Internet has really opened up the whole world as a global marketplace. Businesses both large and small now have the ability to compete and succeed in the ever changing world of consumer or commercial requirements for products and services.

A great many reports from around the globe clearly state that customers are now utilising Search Engines not just for research, but to obtain new products and services, or to build new business relationships with suppliers. The main or most popular Search Engines are currently Google, Yahoo, MSN and ASK.

Websites now exist in their Billions covering most if not all vertical market sectors. Finding a niche market online is very difficult to achieve, therefore competition in many market sectors is high. The competition generally increases as the targeted customers geographic location changes from local to regional, then regional to country wide, country wide to global.

For example; a website providing a TV repairs service may focus its Internet marketing on a large town or city, whereas a website selling the latest LCD Televisions would focus its Internet marketing country wide. These two scenarios would require different levels of SEO due to the keyword requirements of each project.

Keyword Example 1 = “Television Repair Service Redditch”
Keyword Example 2 = “UK LCD Television Supplier”
Keyword Example 3 = “LCD Plasma TV”

A Search Engine displays the results of a Keyword search simultaneously in two formats. These formats are commonly referred too as the Natural Results and Sponsored Link.

The Natural results are generally displayed on the left hand side of the Results Page. The Natural listings are created from the Search Engines database which has been organically indexed over a period of time (months or possibly years)

The Sponsored Links are generally displayed on the right hand side of the Results Page. These results are also known as Pay Per Click Adverts, AdWords, Sponsored Search Ads, Paid Listings and AdCenter. (to name just a few)

Search Engine Optimization company’s normally provide a managed service offering both Organic Optimization targeted at the Natural Results and Paid Advertisement focused on the Sponsored Link Results.

Generally a combination of Organic SEO and Paid Advertisement will yield the best Return on Investment. (ROI)

By Lee Davies
WebPageOne Solutions Ltd.

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Article Tags: seo



Related Forum Posts
What Do You Want To Be Taught? - Hi, My name is Jeff Foster, I will be moderating this new section. I want to get your opinion on topics you would like to discuss & be taught on. I see a great need for small business owners to learn how to perform basic Search Engine Marketing (SEM) which would include the basics about Search Engine Optimization (SEO). What do you want to be taught on? Jeff
Re: Search Engine Optimization - If you are interested to get more information about Search Engine Optimization you can visit Search Engine Watch site gives you a great way to keep up with what’s going on in the search engine world. This site provides a ton of information about a very wide range of subjects related not only to search engine optimization, but also the flip side of the coin; subjects related to searching online.
Re: Can someone explain Search engine optimization to me? - Search Engine Optimization (SEO) could be compared to a big popularity contest: A High School Computer Geek and a High School Football Captain who are trying to promote a party. The computer geek tells everyone in school & even hands out 100's of flyers about his party Friday night...what happens? his friends end up showing up and a few new people...even the new people leave right away because it is not what they are looking for. The High School Football Captain ends up just telling a few good buddies, and within hours the entire school not only knows about it, but everyone wants to come, and everyone does come & stay. One defenition of "optimize is "To make as perfect or effective as possibe." How effective are your article marketing campaigns? Could you be distributing content (that is what search engines index) more effectively? In a perfect world, who would you want promoting your website, web pages, and web content? Search Engine Optimization (SEO) is determining this perfect & effective way to do this. Jeff
Re: How do I engage seo works to be done for my site? - I read "Search Engine Optimization" for dummies. Gave me a real good foundation on which to build my sites. Really helped a lot.
Re: How to Promote Your Business Online - Apart from using Search Engine Optimization or SEO for promoting websites, I also find Pay per Clicks (PPC) to be a very good way to do. Why? For me it doesn't open only one oppurtunity for you, in fact it opens 2! You can generate your awaited traffic even w/o saying stop, ready and go and gain a maximized profit too.


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