Successful Keyword Research PART 1
Successful Keyword Research PART 1
Any SEO campaign relies upon a successful and thorough analysis of keyword research. Web sites are made up of words both on the page and in the form of the ‘meta’ tags. If your website is going to be successful then it is vital that your keyword research is carried out before your site is even created let alone before an effective SEO campaign is embarked upon.
What Comes First - Content or Keywords?
You will often hear your web master continually carping on about creating more content for your website in response to your complaints about falling rankings and poor showing on the SERP [Search Engine Results Pages].
It is true you must embark upon a programme of content creation, that is uniquely written pages of interesting information for your readers. Without content your website is like a book with only an introduction, contents and summary and who wants to read that?
Before you can commit to the creation of content, you must decide what topics you ought to write about. There has to be a structure to your story from a Title, to the chapters and conclusions. This can only be achieved by carrying out detailed analysis of keyword research to identify the topics that are going to being searched for by your prospective readers and potential customers.
If you know what the people are searching for then you can give them what they want and create interesting and informative information to match that need.
Like a fisherman trying to catch a fish, you wouldn’t dream of casting your line and hook with no bait, so why do you think you can create a website and attract visitors without bait that is ATTRACTIVE to them?
The important key phrase is that which is attractive to them. Most often web owners create pages of content that they think will be interesting to their readers and, through vanity and a degree of self importance, they also create information that they believe a reader really wants to know.
When it comes to effective SEO strategy you have to consider not only what your readers want and most importantly are looking for, but also what the Search Engines can identify, index and add to their database to match a searcher’s request to your site.
Key word research is more than just looking for the essential key words that people look for, you must also look for key phrases and headline grabbing statements that make people stay on your page.
Consider the newspaper and magazine industry, every day they publish new content and every time they create headline grabbing statements to stop you in your tracks in an attempt to make you buy their newspaper. This is basic keyword analysis research where editors are using topical events and forming short punchy headlines to capture your interest. They hope that the headline will make you pick up that paper or magazine and buy it on the basis of curiosity to find out more behind the headline.
Remember the next time you’re in an airport departure lounge or store and you find yourself scanning the magazine racks to find some reading matter that interests you. First you look at the headline or cover which grabs your attention, then you might be tempted to pick it up and look at the short description inside or on the back and, based upon that, you will make a decision to buy it or put it back.
Key words and key phrase research must come first to determine what your potential readers are really looking for. Once you have established this, then and only then can you commit yourself to a programme of creating content pages that meets those needs. It’s not what you think they want, it’s what your readers want that matters if you are going to have an effective SEO.
You have to appeal to your readers not your vanity, they don’t really want to know how big your company is and how long it has been in business or how nice you are when it comes to customer service. Whilst these factors are important they have to be kept in perspective as to what you are really offering to your customers, the description and price.
Key Word Research Tools are readily available to help you establish how your customers are looking for your products. The most popular ones can be used to determine what your potential customers are really looking for. You mostly likely will be surprised to learn they are not looking for what you think they are and are even looking for keywords and phrases you hadn’t even thought about, let alone included in your website.
Key word research tools are sometimes referred to as ‘reverse search engines’.
In part 2, I will explain in more detail how you can access these reverse search engines and a couple of links which you will find useful.
Successful Keyword Research PART 1 - To learn more about this author, visit Keith Stephenson's Website.
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Successful Keyword Research PART 1
Any SEO campaign relies upon a successful and thorough analysis of keyword research. Web sites are made up of words both on the page and in the form of the ‘meta’ tags. If your website is going to be successful then it is vital that your keyword research is carried out before your site is even created let alone before an effective SEO campaign is embarked upon.
What Comes First - Content or Keywords?
You will often hear your web master continually carping on about creating more content for your website in response to your complaints about falling rankings and poor showing on the SERP [Search Engine Results Pages].
It is true you must embark upon a programme of content creation, that is uniquely written pages of interesting information for your readers. Without content your website is like a book with only an introduction, contents and summary and who wants to read that?
Before you can commit to the creation of content, you must decide what topics you ought to write about. There has to be a structure to your story from a Title, to the chapters and conclusions. This can only be achieved by carrying out detailed analysis of keyword research to identify the topics that are going to being searched for by your prospective readers and potential customers.
If you know what the people are searching for then you can give them what they want and create interesting and informative information to match that need.
Like a fisherman trying to catch a fish, you wouldn’t dream of casting your line and hook with no bait, so why do you think you can create a website and attract visitors without bait that is ATTRACTIVE to them?
The important key phrase is that which is attractive to them. Most often web owners create pages of content that they think will be interesting to their readers and, through vanity and a degree of self importance, they also create information that they believe a reader really wants to know.
When it comes to effective SEO strategy you have to consider not only what your readers want and most importantly are looking for, but also what the Search Engines can identify, index and add to their database to match a searcher’s request to your site.
Key word research is more than just looking for the essential key words that people look for, you must also look for key phrases and headline grabbing statements that make people stay on your page.
Consider the newspaper and magazine industry, every day they publish new content and every time they create headline grabbing statements to stop you in your tracks in an attempt to make you buy their newspaper. This is basic keyword analysis research where editors are using topical events and forming short punchy headlines to capture your interest. They hope that the headline will make you pick up that paper or magazine and buy it on the basis of curiosity to find out more behind the headline.
Remember the next time you’re in an airport departure lounge or store and you find yourself scanning the magazine racks to find some reading matter that interests you. First you look at the headline or cover which grabs your attention, then you might be tempted to pick it up and look at the short description inside or on the back and, based upon that, you will make a decision to buy it or put it back.
Key words and key phrase research must come first to determine what your potential readers are really looking for. Once you have established this, then and only then can you commit yourself to a programme of creating content pages that meets those needs. It’s not what you think they want, it’s what your readers want that matters if you are going to have an effective SEO.
You have to appeal to your readers not your vanity, they don’t really want to know how big your company is and how long it has been in business or how nice you are when it comes to customer service. Whilst these factors are important they have to be kept in perspective as to what you are really offering to your customers, the description and price.
Key Word Research Tools are readily available to help you establish how your customers are looking for your products. The most popular ones can be used to determine what your potential customers are really looking for. You mostly likely will be surprised to learn they are not looking for what you think they are and are even looking for keywords and phrases you hadn’t even thought about, let alone included in your website.
Key word research tools are sometimes referred to as ‘reverse search engines’.
In part 2, I will explain in more detail how you can access these reverse search engines and a couple of links which you will find useful.
Successful Keyword Research PART 1 - To learn more about this author, visit Keith Stephenson's Website.
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John AlexanderJohn has taught keyword research and SEO skills to small groups of business owners and Webmasters from over 80 different countries world wide since 2002. John is also the Director of Search Engine Academy ; Co-director of Training at Search Engine Workshops offering live, SEO Workshops with his partner SEO educator Robin Nobles, author of the very first comprehensive online search engine marketing courses at SEO Training Online and the SEO Workshop Resource Center. I look forward to hearing from you! - Visit John Alexander's Website |
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Anne BarrAnne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website |
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Kim CastleWith nearly two decades in the advertising and design business, with clients like Domino's Pizza, General Motors, Direct TV, Pedigree, Wolfgang Puck, Higher Octave Music, Hollywood Celebrity Products, Disney, and Paramount, as well as thousands of entrepreneurs around the world define, structure, communicate, and position their business for greater profits, BrandU(R) co-creators Kim Castle and W. Vito Montone discovered that entrepreneurs could experience the same power that big brands command for a fraction of the cost with the world's only process-based results-drive Integral approach to business creation. BrandU(R) is helping entrepreneurs grow with the power of extreme clarity from idea...to brand...to market(TM) and helping one million entrepreneurs become successful and whole so that they can make a difference in the world. Are you one of them? If you want to experience clarity all the way to the bank(TM), get started now at http://www.brandu.com. - Visit Kim Castle's Website |
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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